Sarah Childers Member Profile

1. How long have you been a member of OFA?
   I recently joined about one month ago. I am excited to be a member of an outstanding organization!
2. Why did you join OFA?
   I joined OFA for the networking and to learn about various topics related to advertising.
3. What's your favorite smell?
   I have two favorite smells. I like the fresh smell of rain and also the smell of chocolate chip cookies baking in the oven.
4. If you were a candy, what kind would you be?
   I would be a Whatchamacallit candy bar because it has peanut butter and caramel combined together and dipped in chocolate. Plus, you can call the candy bar anything you want!

5. If a song were to describe you, what song would it be?
   It would have to be the song "Sarah" by Fleetwood Mac. I remember my parents playing this song on the stereo when I was a little and I couldn't believe I had a song with my name in it!
6. Do you remember your dreams?                                                           I
   I remember most dreams. If I have interesting or adventurous dreams, I try to remember them right when I wake up so I can share them with others. I once had a dream about a bunch of spiders being in the same room with me and I woke up and everything was okay (spiders are insects that I fear most). Thank goodness that wasn't real!
7. If you could live anywhere in the world, where would you live?
   I would definitely choose Europe where I could explore London, Paris and Rome. I would love to live in many different European cities because many great artists (Van Gogh, Picasso, Degas, etc.) lived in these areas and impacted many different art movements in Europe and around the world.
8. If you could change something about your home, without worry about expense or mess, what would you do?
   I love being outside, so I would put up a gazebo with a hammock and relax to the sounds of nature. A garden would be another thing I would add, along with a swimming pool that I could relax in on hot summer days.
9. What inspires you?
   Music, art history, viewing other design/marketing work and reading books about various topics inspire me to achieve goals that are beyond my own expectations. I also become inspired when I relax and spend time with my family.
10. What's the greatest accomplishment in your life so far (personal or professional-you choose)?
    My greatest accomplishment in my life so far is graduating from college and being able to use my graphic design and marketing skills daily at Coldwell Banker Commercial World Group. I am determined and very motivated to excel in my marketing and design work, and I believe many influential people in my life have led me to where I am today.

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OFA AdBites: Launching Pop Culture

Regency Lodge
June 16, 2009
11:30 a.m. - Networking
Noon - Luncheon & Program

For well over half a century, people have been brought together by the power of television. From The Dick Van Dyke Show, Happy Days and M.A.S.H., to Dancing with the Stars, LOST and Grey's Anatomy, TV not only offers an escape from the everyday, but also plays an important role in shaping trends and impacting pop culture.  But where and how does it all start?  Without innovative, integrated marketing plans to help spread the word, today's hits may have amounted to nothing more than one season memories.  Jenny Whitlock, Director, Marketing Strategy& Research at ABC, will share insights into what it takes to break through in a competitive landscape and the importance of understanding and embracing emerging technology for your marketing initiatives.

Jenny Whitlock has spent the past nine years working in marketing and advertising, seven of which have been with the Walt Disney Company. While working for Walt Disney Parks & Resorts, she directed campaigns to launch a number of attractions and events, as well as led efforts for the multi-year Where Dreams Come True campaign and The Year of a Million Dreams celebration. She is currently Director of Marketing Strategy and Research at ABC, responsible for all related efforts for primetime programming, including such shows as Grey's Anatomy, LOST, and Dancing with the Stars.  Jenny also leads franchise management and CRM initiatives for the ABC Entertainment Group.

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Grape & Grain Recap

Thank you to all of our members and guests who attended the Grape & Grain Tasting & Auction, which was held on May 14 at Granite City. We enjoyed some great food, along with samples of wine and Granite City's delicious beers.  Attendees got some amazing deals in the media auction, thanks to the generosity of all of the companies who donated.  We appreciate everyone who took part and helped make this evening a fun event.  Thanks also to the committee that worked so hard to put Grape & Grain together this year.

We would like to take one more opportunity to recognize the companies and individuals who donated to the media auction:  Lamar Outdoor Advertising; Waitt Outdoor; Concierge Marketing; Timeless Treasures Photography; Renze Display; Omaha Publications/Omaha Magazine; Teri Hamburger; Clear Channel Radio; WOWT; KLKN TV; Husker Sports Marketing;  Omaha Star, Inc.; The Reader; El Perico; Today's Omaha Woman; Journal Broadcast Group; City Weekly; Scott Dobry Pictures, Inc.; Cox Media; KETV; KMTV;  Redstone; and GTI. The funds that you helped us raise allow OFA to continue to do all of the good work that we do.  We sincerely appreciate it.

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OFA Scholarship Recipients

Students seeking to apply must

• Hold at least a 3.0 grade point average and be currently enrolled in at least 12 credit hours

• Be members of a student advertising club or an American Advertising Federation chapter

• Have attended the Omaha Federation of Advertising's Meet the Pros educational seminar

• Show great interest in the field of advertising as shown by student ad club involvement, extracurricular activities, work history, internships, etc.

Creighton students receive $1,000 scholarships and University of Nebraska Lincoln, Omaha and Kearny students receive $1,000, $1,500 or $2,000 scholarships based on fund availability and eligibility.

Bridgette Muller
Bridgette is a Journalism & Mass Communication major at UNL with specialization in Marketing, English and History. She is currently assistant editor for Strictly Business magazine in Lincoln and previously interned for Grasz Communications in New York City and helped boost interest and awareness as an intern for the International Quilt Study Center in Lincoln.

Tana Tipton
Tana is pursuing degrees in Journalism & Mass Communications and English at UNL. She has a strong interest and devotion to health care and has thus interned at BryanLGH in Lincoln for the past two years, holding positions in retail services and promotions, marketing and public relations. She is also a National Scholars Honor Society member and on the Dean's List.

Andrew O'Neill
Andy is a UNL student pursuing a degree in Advertising with concentrations in English, Economics and History. He is an ad club member and has held internships with Nelson Schmidt, Inc., as an account service intern and Home Game Magazine as director of the distribution team.

Anna Marie Berlett
Anna is a student at UNO who plans to receive a Bachelor of Science in Communication, Journalism degree with concentrations in Public Relations and Advertising in addition to a Bachelor of Arts in Art History. She currently serves as recruitment coordinator for her ad club and was an OFA scholarship recipient last year. Anna is a graphic designer at the Office of Latin/Latino Studies.

Allison Busch
Allison is an Advertising and International Studies major at UNL. She's a member of both the UNL student ad club and the Advertising Federation of Lincoln. She has served as secretary and head of the communications/advertising committee for the Honors Program Student Advisory Board. She aspires to work for a national or international non-profit organization in order to further humanitarian efforts.

Erin Korpiel
Erin is a Journalism major at Creighton University with specialization in Graphic Design, Advertising and Public Relations. As a junior, Erin is Vice President of Creighton's ad club, as well as a member of PRSSA and has been a scene reporter, life blogger and photographer for the Creightonian. Erin has worked for the Broadway Theatre Project in her hometown in various roles since 2007 and is currently an administrative intern for the Kent Bellows Studio and Center for Visual Arts.

Colton Little
Colton is pursuing a Bachelor of Arts in Journalism and Mass Communications at Creighton Univerity. He has been a member of the student ad club there since his sophomore year and currently serves as president. His experience in the field involves revamping the Creighton Ad Club and managing and doing PR for the band Push to Start. He has also volunteered at the Dream Oaks Camp where he led handicapped campers through daily routines/activities, developed programming and corresponded with parents.

 

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Ad World News

June 15, 2009

To: AAF Members
From: Clark Rector, Executive Vice President-Government Affairs
Re: Tobacco Advertising Legislation

As you probably know by now, last week was a sad time for anyone who cherishes the First Amendment and its protections for commercial speech.

The U.S. Senate and House of Representatives have passed legislation giving the FDA authority to regulate tobacco products and the advertising of those products. The measure is being sent to President Obama and he has said he intends to sign it into law when it reaches his desk.

While AAF took no position on much of the legislation, we did strenuously object to the provisions regarding advertising. These include:

         · Banning outdoor tobacco advertising within 1,000 feet of schools and playgrounds,

         · Requiring all tobacco advertising to be black text on a white background, except in magazines, newspapers or periodicals with adult readership of 85 percent or more or fewer than two million readers under the age of 18.

The issue is not just the advertising of tobacco, but the advertising of any product that a member of Congress deems is not worthy of First Amendment protection. The list of potential targets is virtually endless - alcoholic beverages, lotteries and casinos, "unhealthy" foods and beverages, automobiles that do not meet proscribed emission of mileage standards, "unsafe" toys, and so on.

A First Amendment that only protects non-controversial speech, be it commercial, political or otherwise, is toothless protection for all speech.

We anticipate that the advertising provisions will be challenged in the courts.

Please do not hesitate to contact me if you have any comments or questions.

SCORR Marketing Wins Four Awards in National Healthcare Advertising Competition

SCORR Marketing, a strategic marketing agency, has received four awards in the 26th Annual Healthcare Advertising Awards competition.  Sponsored by Healthcare Marketing Report, over 3,600 entries were received in this year's competition, making the awards the largest healthcare advertising awards competition. 

A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.  Only 259 entries received gold awards, 251 received silver and 241 received bronze. 

SCORR received a bronze award for the ACR Image Metrix Web site. Image Metrix, a division of the American College of Radiology, is located in Philadelphia, Pennsylvania.  SCORR Marketing was recognized with a merit award for Xcelience, specializing in early drug development, of Tampa, Florida.  The successful print ad focused on Xcelience's re-branding campaign, "At Last".  SCORR also received merit awards for BASi, a drug development service provider, of West Lafayette, Indiana, for the "I Need BASi" campaign print ad and trade show booth. 

 "We (ACR Image Metrix) consider SCORR as a very valuable strategic partner," stated Veronique Cardon, director of client relations at ACR Image Metrix.  "Because of their intimate experience and knowledge about the CRO world, they understand how to differentiate in terms of our services and key messages.  SCORR is a great support to our sales and marketing effort." 

"We (Xcelience) chose SCORR for a re-branding initiative that resulted in the 'At Last' campaign," explained Randall Guthrie, Xcelience vice president.  "Their industry experience, knowledge of the contract research service model, and understanding of what was important to our clients was 'key' in the decision process.  The 'At Last' campaign has been an extremely effective initiative for increasing firm awareness and reinforcing our brand anchors."

"It is such an honor to receive these prestigious awards," stated President of SCORR Marketing, Cinda Orr.  "Our firm is up against much larger agencies and institutions for these awards; this truly shows that our in-depth strategic thinking and positioning, along with our creative talents, are really paying off."

SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communication programs to clients in a wide variety of markets and industries.  For more information or to view samples of our work, visit online at www.scorrmarketing.com, or call 308.237.5567.

About Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.  The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. 

SCORR Marketing Named Agency of Record by Skilled Care Pharmacy
SCORR Marketing, a strategic marketing agency, has been hired by Skilled Care Pharmacy as their agency of record.  SCORR will provide Skilled Care Pharmacy with market research and a strategic marketing plan. 

Skilled Care Pharmacy is a privately owned and operated long-term care pharmacy located in Cincinnati (Mason), Ohio.  Originating in 1981 with one employee and three nursing homes, today Skilled Care Pharmacy serves over 10,000 residents in long-term care communities across Ohio, Kentucky and Indiana.  Through unprecedented customer service and a passion for improving the lives of those they serve, Skilled Care Pharmacy has maintained its trusted independence in an industry where consolidation

Skilled Care Pharmacy offers daily and STAT distribution of medications, specialized medication packaging, various medication delivery systems, medical records, consulting pharmacist services, complete billing services, Medicare Part-B products and services, and multi-disciplinary consulting to its customer-partners. 

"We learned of SCORR Marketing due to their base of experience in healthcare marketing, specifically, as it relates to business-to-business marketing.  Skilled Care Pharmacy has been serving a solid client base in our region for twenty-five years and we are thrilled to work on a strategy to sustain our growth while continuing to offer exceptional customer service," stated Larry Galluzzo, president of Skilled Care Pharmacy.  "We are eager to begin working with them so that we can evaluate our marketing plan and develop plans for the future."

"It is a pleasure to partner with Skilled Care Pharmacy on their strategic marketing efforts.  We have a sound body of experience in healthcare marketing and retirement and assisted living communities," said Cinda Orr, president of SCORR Marketing.  "This is an incredible company with an excellent value proposition; the combination of knowledge in conjunction with our marketing tools will provide the strategic foundation to propel Skilled Care Pharmacy into their next phase of growth."

SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communication programs to clients in a wide variety of markets and industries.  For more information or to view samples of our work, visit online at www.scorrmarketing.com, or call 308.237.5567.

About Skilled Care Pharmacy
Skilled Care is a privately owned and operated long-term care pharmacy located in Mason, Ohio, and services over 10,000 residents in extended care communities in Ohio, Kentucky and Indiana.  Skilled Care Pharmacy offers daily and STAT distribution of medications, specialized medication packaging, various medication delivery systems, medical records, consulting pharmacist services, complete billing services, Medicare Part-B products and services, and multi-disciplinary consulting to its customer-partners. 

SCORR Marketing Wins Five Awards in Aster Awards Competition
SCORR Marketing, a strategic marketing agency, has received five awards in the 2009 Aster Awards competition, consisting of over 3,000 entries across the U.S.  The Aster Awards program is an elite competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising. 

SCORR Marketing received a gold award for the ACR Image Metrix pocket folder.  A division of the American College of Radiology, Image Metrix is located in Philadelphia, Pennsylvania.  SCORR also received a gold award for an invitation for Ricerca Biosciences, located in Concord, Ohio.  Ricerca's unique invitations resembled a set of plane tickets consistent with their overall brand positioning, "Taking you from IP to IND".  Another gold award was received for Fort Theatre Dentistry, located in Kearney, Nebraska, in recognition of a billboard with the light-hearted concept of "Good Clean Fun". 

SCORR received a silver award for Xcelience, specializing in early drug development, of Tampa, Florida.  The successful print ad focused on Xcelience's re-branding campaign, "At Last".  Also, SCORR received a silver award for BASi, a drug development service provider, of West Lafayette, Indiana, for the corporate logo design. 

 "This is truly an honor," stated President of SCORR Marketing, Cinda Orr.  "The recognition of our work on a national level in this particular arena truly shows the value of strategic thinking combined with high impact creative.  We appreciate the opportunity provided to us by our clients. "

SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communication programs to clients in a wide variety of markets and industries.  For more information or to view samples of our work, visit online at www.scorrmarketing.com, or call 308.237.5567.

About SCORR Marketing
SCORR collaborates with energetic companies to develop "next-phase growth strategies" and a disciplined approach to marketing plans that insure solid incremental growth year after year, creating tangible results. SCORR's team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, interactive/Web design and development, as well as tradeshow/event planning and promotion. Detailed information about the company is available at http://www.scorrmarketing.com or by calling 308-237-5567.

About Aster Awards
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world.

Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising.

Thank you to all of our clients, vendor-partners and team members!

On Thursday, May 12, company president Doug Buchanan was presented with a Golden Spike Award by the Greater Omaha Chamber of Commerce at the Omaha 25 Awards Luncheon.

According to the Chamber, "this award recognizes businesses or industries that boost economic development and stability in all areas of metropolitan Omaha. These recipients have expanded their businesses through capital improvements, expanded operations or added jobs over the past five years and have an operating history of at least 10 years."

"The Omaha 25 Awards recognize companies like Renze Display that have demonstrated excellence in their business practices," said David G. Brown, president and CEO of the Greater Omaha Chamber.

Renze Display has made significant investments in the past few years in our facility, people and equipment, and without you -- our valued clients, vendor-partners and team members -- this award would not have been possible. Thank you for helping us grow!