Building a Strong Digital Media Foundation

Presented by: Luke Andros 
When: Tuesday, September, 2011
11:30 Networking - 12 Noon Luncheon

Where: Regency Park Lodge 909 S. 107th Avenue Omaha, NE 68144

Cost: AAF Omaha Members $25, General Public $30

Pulling the trigger on a digital campaign without a solid foundation is a recipe for failure. Prior to considering what new media channels work for a client, it's important to analyze the Digital Media Marketing Pyramid and make adjustments before layering digital media strategy on top of the existing foundation. 

Luke breaks down the Digital Media Marketing Pyramid (from bottom up) to show audiences:

1. Why you need a "sticky" website to capture customers and which elements must be included for digital media campaigns to work
2. When and where social media pages and outreach come into play and how to best use them
3. Why owning a presence in a local market area using online profiles and listings is the key to a top search engine ranking
4. How to optimize a website and online profiles (SEO)
5. Tapping into the retargeting goldmine with a search and display mix
6. Creating an effective display campaign (banners, video, social media and more)
 

 For more information and to register for this luncheon visit www.aafomaha.org

2012 ADDYs Deadline Set 

Every year some of the best work seen at the national ADDYs Awards comes from smaller clubs. No other competition offers the opportunity and challenge to compete at the local level, move on to districts and ultimately be honored as one of the best at the national ADDY'S competition. In fact, the only thing small about this competition is the cost of entering. With more than 40,000 entries, no wonder the ADDYs Awards are the world's largest advertising competition.

Don't let a small media budget prevent the ad world from appreciating your creativity. Enter the Nebraska ADDYs competition and let everyone in Nebraska see what your can do, and if you're really good, ad professionals everywhere are going to find out when you storm through districts on your way to the coveted gold national ADDYs.

Nebraska Advertising Awards ADDYs Call For Entry information will be mailed soon.

ADDYs Call For Entry Deadlines
Early Bird
Friday, October 28
10 AM - 4:30 PM

Drop Dead
Friday, November 4
10 AM - 4:30 PM

Omaha Drop-off Location:
The Creative Center, 10850 Emmet Street, (402)898.1000

Lincoln Drop-off Location:
Firespring, 1200 N Street, Suite 100

Kearney Drop-off Location:
SCORR Marketing, 2201 Central Avenue, Suite A (308)237.5567

Do not wait until the end of the day to deliver your entries. If you hire a delivery service, make sure they arrive well before 4:30 PM.

Get your team together now for AAF's first-ever

Blocktoberfest Volleyball Tournament
Saturday, October 1, 10:00 am
Digz - 4428 S 140th St, Omaha

Tournament details will be released soon!

Privacy Policies

If you have a Web site or advertise on the Internet, you should take time to read this information from the American Advertising Federation (AAF). It will help you cement your relationship with customers and reassure visitors. It may save you tremendous expense and aggravation in the long run.

The government wants businesses to adhere to privacy policies designed to give consumers greater say in the use of their personal information. Currently, the focus is on the largest business sites, but soon regulators will turn their attention to the thousands of small agencies, advertisers, media and small businesses that populate the Internet. In other words, AAF members.

If you don't have a privacy policy now, you will need one. But don't grimace - AAF has done most of the hard work for you.

AAF has developed simplified policies for several types of businesses, including agencies, media companies, local ad clubs and ad feds, consumer product companies, retailers, and service providers. These policies are streamlined versions of guidelines AAF has developed with other members of the Online Privacy Alliance.

To read more visit www.aaf.org.     

If you have a specific question regarding a legislative matter or a specific topic you would like more information on, AAF Omaha members can email Gil Cohen at gil@omahapublications.com.  Gil will research your legislative questions and write about them in upcoming AdMuse issues.

Gil Cohen
Legislative/Governmental Affairs Chairman
AAFO
 

   Join an AAF Omaha Committee today!

The American Advertising Federation Omaha (AAF Omaha) is driven by the volunteer efforts of its membership. Through the work of board members and committees AAF Omaha remains a strong voice in your industry. Most efforts require just an hour or two of your time per month. Please consider joining a committee today!

Thanks to members like you, AAF Omaha will continue to grow stronger. As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.

Please email teri@novia.net with your committee selections. Or update your Membership Profile and tell us what activities you would like to be involved with. You may select more than one committee listed below. You will be contacted by an AAF Omaha Board Member to provide you with committee information and meeting dates. Your active participation in the AAF Omaha is very much appreciated!

Education/Scholarship/Speakers Bureau & Diversity
Meet the Pros
AdBites Professional Development over Lunch
AdNight After Hours Networking
Fundraisers
Holiday Party
Bowl-O-Rama
AdWars
Nebraska Advertising Awards, ADDYs
Newsletter, AdMuse and Public Relations
Public Service
Membership
Legislative Issues
Movie Series

Need a Job?
You'll find positions available with some of the most dynamic companies in the Omaha and surrounding area. Information about who to contact for further information on each opportunity will be listed at the end of the job description. If you need additional assistance, feel free to call the AAF Omaha office at (402) 561-6625 and we'll do our best to get you to the right people. Good luck!

AAF Omaha offers our job posting service at no charge to current members. Non-members may also post available jobs for a monthly fee of $100. Contact Teri Hamburg at teri@novia.net or (402) 561-6631 for more information or to submit a job posting. Payment must be received prior to posting for non-members.

Save with AAF Omaha

On September 1 AAF Omaha kicked off a fall fundraising project with The Savings Sidekick Omaha Coupon Book.

The Savings Sidekick Omaha Coupon Book is filled with valuable discounts on local Omaha restaurants, entertainment, goods and services and even gas. Plus, your purchase will support AAF Omaha club operations, educational programming and events. This new 2012 Omaha Coupon Book is Savings Sidekick's 7th annual and best ever!

These are deep discounts with most coupons expiring December 31, 2012 which gives plenty of time to use your book. Purchase your book today and it will arrive in just 2-3 business days. Soon, you'll be receiving great savings while helping AAF Omaha, too! Books are only $20 and can be purchased online at www.omahacouponbook.com/aafo or at AAF Omaha events through December.

AAF Omaha members are welcome to help with our fundraising efforts. If you would like to get involved with this project or upcoming Educational Programs or Special Events email teri@novia.net or call our office 402.561.6625.

Buy Now 

Anderson Partners Promotes Burke To Account Executive

Anderson Partners (AP), a full-service advertising and public relations agency, announced today that Pat Burke was promoted to account executive in the firm's account service department.

Burke joined AP in 2008 as an account coordinator and has worked with a broad range of the firm's clients. As account executive, Burke's role will include planning and managing client initiatives and relationships. He will focus on AP's financial, healthcare and food practices.

A native of Fort Dodge, Iowa, Burke graduated from the University of Nebraska at Omaha with majors in marketing and management.

Deborah Ahl, AP's vice president of client service, said, "Pat has consistently demonstrated outstanding attention and responsiveness to our clients challenges and opportunities. He is strategic and adds value for our clients and our account service team."

Anderson Partners is a full-service advertising, public relations and marketing agency in Omaha, Neb., which serves local, regional and national clients.

Renze Makes a Splash at Children's Hospital and Medical Center

Continuing with Children's Radiology Department's aquarium theme, Renze designed and applied vinyl graphics of sea life on two MRI machines, a CAT Scan machine, control board cabinets and a waiting room wall.

The new look of the radiology department was designed to create a more comforting and kid-friendly environment.

"The kids that come into Children's Radiology department are very intrigued by the fish mural on the wall. It makes them forget why they are at the hospital. We have also seen a reduction in the number of children that need to be sedated to have a CT scan. The kids are able to focus on the pictures covering the machine to help them get through the study. The work that your team has done for Children's truly makes a difference for the kids that we treat everyday!" said Nicole Hardin, Radiology Manager, Children's Hospital & Medical Center. 

Swanson Russell's Le Promoted to VP, Manager of Interactive Services

Le was named manager of interactive services in 2010. With his promotion to vice president, Le becomes an officer of Swanson Russell. Under his direction, the interactive department has continued its rapid growth and now employs more than 20 people.

"Johnny's vast knowledge of digital technology and excellent leadership skills have helped make our interactive department one of the best in the business," said Dave Hansen, partner/CEO of Swanson Russell. "In addition, Johnny's creative and collaborative style have worked to make digital experiences an effective component of communications for many of our clients."

Le began his career with Swanson Russell in 2001 as a web designer. He was later promoted to interactive art director and interactive creative manager. In his current role, Le leads the interactive department to combine user experience strategy, technology and creativity in building real digital experiences, including websites, digital advertising, and other digital communications. He also works closely with account team members on developing interactive marketing recommendations for clients.

Le oversees many accounts but works mostly with outdoor recreation clients including SIG SAUER, Minn Kota and Leupold. A Wilber, Neb., native, Le earned a Bachelor of Fine Arts degree in graphic design and drawing from the University of Nebraska-Lincoln.

Founded in 1962, Swanson Russell is Nebraska's largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation and the green industry. For more information about Swanson Russell's "Real Connection" approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com.

Jerome Torres Relocates To Renze Headquarters

Renze Display, a 116-year-old provider of exhibits, branded environments, event graphics and point-of-purchase solutions, has relocated Jerome Torres from their Kansas City office to Renze Display's headquarters in Omaha.

Torres, a graduate of University of Nebraska-Lincoln, had been general manager for Renze's Kansas/Missouri office for the past 17 years. He will continue managing current Kansas and Missouri accounts while taking over key national accounts as a Senior Account Executive.

Renze Display operates out of a 90,000 sq. ft. production, warehouse and showroom facility in Omaha, NE.

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