AAF Member Profile: Jaylene Eilenstine, Director of Marketing, All Makes Office Equipment

1. How long have you been an AAF Omaha member?
I have been an AAF Omaha member for over five years and have been a part of the Meet The Pro’s committee three times. I am currently a Committee Board Member for Special Events.

2. What is the best benefit of being a member of AAF Omaha?
Being able to network with creative/crazy people. There are so many talented agencies and individuals involved in AAF Omaha; just being able to network and see the level of work everyone produces for AAF Omaha is very impressive, and quite amusing.

3. What makes the field of advertising so intriguing?
Catchy slogans, creative layouts, clever campaigns, media buys, endorsements, every changing technology . . . just a few of my favorite things.

4. What is your favorite Super Bowl commercial of all time?
Definitely the Snickers commercial featuring Betty White that debuted during last year’s Super Bowl. The 89 year-old Betty White dispelled the “old-age” stereotype and was part of one of the best Super Bowl commercials of all time.

5. What’s the best piece of advice or lesson you have ever received?
Never eat yellow snow! No really- Love many, trust a few, always paddle your own canoe!

6. Who is your favorite author and/or book?
The Secret – you know it’s worth reading if Oprah devotes two of her shows to the philosophy behind the book.

7. What would you say has been your greatest accomplishment to date?
Personally - Waking up every morning and loving what I do for a living and coming home to a wonderful family. Professionally – Developing a public relations campaign that brought more than a million hits to the allmakes.com website and was mentioned in the media 24 times.

8. To you, life is like a ______________________
“Life is like a mirror, if you frown at it, it frowns back. If you smile, it returns the greeting.”

9. Early riser or night owl?
Night owl, early risers scare me!

What Happens in Vegas, Stays in Vegas

Tuesday, October 18
Regency Lodge
11:30 – Networking
Noon – Presentation

Randy Snow, Vice President and Creative Director for R&R Partners, presents the strategy and inspiration behind the campaign turned modern-day catch phrase "What Happens in Vegas, Stays in Vegas". Snow is an expert destination marketer, top strategic thinker, and no-holds-barred creative.

Snow's mind is frighteningly sharp. No kidding. It's scary. The guy knows everything. Do you know the torque of rocket fuel? Randy probably does. Not only does he have the inhuman ability to store knowledge like a squirrel preparing for winter, he has an uncanny ability to mine the information to produce remarkably insightful creative strategies. Thanks to Randy's big brain, R&R consistently produces advertising that wins embarrassingly large amounts of industry awards.

Snow has been pushing the creative envelope for more than two decades, with a client list including the Las Vegas Convention and Visitors Authority (LVCVA), Reno Sparks Convention and Visitors Authority, Nevada Commission on Tourism, and premier Las Vegas hotels and casinos including the MGM Grand, Luxor, Excalibur, Circus Circus, and Bally's. His award-winning work has appeared in Communication Arts, Archive, Adweek, and SHOOT Magazines and The Wall Street Journal.

Under Snow's direction, R&R Partners has received honors including finalist positions in The One Show and back-to-back "Best of Show" ADDY awards.

For more information and to register for this luncheon visit www.aafomaha.org

Save the Date!

November Events

The Brains Behind the Beer Brand

Reserve your spot for our Tuesday, Nov. 8 tour of Lucky Bucket Brewery.

Finally, our two favorite pastimes combine for an evening of brand insight and beer drinking. Clint! Runge, Creative Director at Archrival, and Zac Triemert, Marketing Director at Lucky Bucket, will share their beer knowledge and the story of how Lucky Bucket's signature style came to be.

Folly starts at 5:30
Speakers start at 6 -- tour follows

$8 for members
$10 for non-members

Social Media & Digital for Small Businesses - Educational Event

Learn how to make the web work for you with presentations from area professionals. Clear your calendars the morning of Tuesday, November 15 for this fun, educational event.

More details to come soon.

November Luncheon -- Marketing to the new Majority

Tuesday, November 15
Regency Lodge
11:30 – Networking
Noon – Presentation

Ola Mobolade, co-author of the just-released book Marketing to the New Majority, will provide new guidelines and provocative implications for marketers and agencies hoping to tap into today's general market. Leveraging new research, case studies and thoughtful analysis from the book, the author will address such topics as understanding diversity within diversity, moving from ethnic targeting to intelligent targeting, and the agency model of the future. She will also share a sneak peek of a segmentation developed for the book, highlighting where most companies are today and where they ought to be in order to stay relevant to the new majority.

About Ola Mobolade
Managing Director, North America
Firefly Millward Brown
Ola is a master at turning street-level social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-leader segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to Firefly’s clients. Prior to working at Firefly, Ola was a senior account planner at a marketing communications agency, where she spearheaded qualitative research efforts for brands including Oldsmobile, Wal-Mart, Nestlé Purina, Hefty, and Shore Bank.

Since moving to qualitative research, Ola has developed, consulted on, and conducted studies for leading brands with focuses on brand/product positioning, national/local marketing assessment, new product launch testing, new product development, market segmentation, target lifestyles, and motivations. Her experience spans a wide range of categories, including fast food, packaged goods, alcohol, telecommunications, financial services, retail, cosmetics, and senior organizations.

Ola is co-author of the book Marketing to the New Majority (Palgrave Macmillan, August 2011). She received her B.A. in Psychology and Afro-American Studies from Harvard University.

Register

Welcome to the third issue of my Legislative report for 2011. Since things have been kinda quiet from both national and wtate legislative issues, I though I would reflect on our 2011 Nebraska Unicameral’s defeat of the “Happy Meal Bill” introduced earlier this year by Senator Bill Avery.

In January Senator Avery, District 28-Lincoln, introduced legislation that would have made it illegal to include a toy with a children’s meal unless the meal met some strict dietary standards. Commonly called the “Happy Meal Bill,” it brought on significant media attention both locally and nationally. The Nebraska Restaurant Association worked hard to stop the legislation and it was indefinitely postponed or in effect “killed” in the Agriculture Committee by a unanimous vote on February 8, 2011.

Paraphrasing from the Association of National Advertisers:
The bill that would restrict the sale and marketing of certain kids meals with toys unless they meet specific nutrition standards has been killed in the Nebraska Legislature. The Agriculture Committee held a hearing on LB 126 on February 1. According to local industry groups, the committee voted unanimously to “indefinitely postpone” or kill the bill. ANA submitted a letter to the committee. ANA worked closely with our member companies, the Nebraska Retail Federation, the Nebraska Broadcasters Association and the Nebraska Press Association to oppose this legislation. The ANA expects similar proposals to restrict food marketing in other states this year. If you hear about such proposals, please contact ANA Senior Vice President Keith Scarborough in ANA’s Washington, DC office at kscarborough@ana.net or (202) 296-1883.

I am sure, as well, that this is not the last we will hear of this legislation. With child obesity reaching about 14% it is certainly a hot topic. Have an enjoyable October and as always, if you have specific questions or would like me to research an issue that might be interesting to AAF-Omaha please feel free to contact me at: gil@omahapublications.com

Gil Cohen
Legislative/Governmental Affairs Chairman
AAFO

Legislative Activity

The American Advertising Federation's government affairs team is constantly working with federal, state and local legislators on issues concerning the advertising industry.

Please visit AAF's website for recent activities, including full testimony at legislative hearings.

  2012 ADDYs Deadline Set

Every year some of the best work seen at the national ADDYs Awards comes from smaller clubs. No other competition offers the opportunity and challenge to compete at the local level, move on to districts and ultimately be honored as one of the best at the national ADDY'S competition. In fact, the only thing small about this competition is the cost of entering. With more than 40,000 entries, no wonder the ADDYs Awards are the world’s largest advertising competition.

Don’t let a small media budget prevent the ad world from appreciating your creativity. Enter the Nebraska ADDYs competition and let everyone in Nebraska see what your can do, and if you’re really good, ad professionals everywhere are going to find out when you storm through districts on your way to the coveted gold national ADDYs.

Nebraska Advertising Awards ADDYs Call For Entry information will be mailed soon.

ADDYs Call For Entry Deadlines
Early Bird
Friday, October 28
10 AM – 4:30 PM

Drop Dead
Friday, November 4
10 AM – 4:30 PM

Omaha Drop-off Location:
The Creative Center, 10850 Emmet Street, (402)898.1000

Lincoln Drop-off Location:
Firespring, 1200 N Street, Suite 100

Kearney Drop-off Location:
SCORR Marketing, 2201 Central Avenue, Suite A (308)237.5567

Do not wait until the end of the day to deliver your entries. If you hire a delivery service, make sure they arrive well before 4:30 PM.

---

Nominations for the 2012 Ad Awards Are Now Being Accepted

Nominate ad legends and rising stars for this year's Ad Pro, Ad Rookie and Silver Medal Awards. Well-respected and recognized in the advertising industry, these prestigious accolades salute our industry's best and brightest.

Nominations are now being accepted from October 7 through November 22, 2011, so be sure to complete the nomination form to nominate yourself or someone else. If you have previously nominated an individual and they did not win, please feel free to resubmit their nominations. Numerous past votes have been very close contests and there are many deserving candidates that should be reconsidered for recognition.

I. Ad Pro
Criteria: An AAF Omaha member who has a distinguished track record of service in advertising including professional and community service with particular attention to AAF Omaha service.

II. Ad Rookie
Criteria: An AAF Omaha member with five or fewer years in the business who demonstrates outstanding work. This individual may also have served in the professional and community ranks as well as AAF Omaha service.

III. Silver Medal
Criteria: 1. Company Contributions - An AAF Omaha member who achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service company.
2. Creative Ability - An AAF Omaha member who has shown a consistent high degree of creative, original thinking in work endeavors.
3. Contributions to the General Advancement of Advertising - An AAF Omaha member who has worked to increase the stature and raise the standard of the advertising profession.
4. Contributions to the Community - An AAF Omaha member who has been active in civic, religious or other groups dedicated to some phase of human or social welfare.

2012 Nomination Form

---

  Save with AAF Omaha

On September 1 AAF Omaha kicked off a fall fundraising project with The Savings Sidekick Omaha Coupon Book.

The Savings Sidekick Omaha Coupon Book is filled with valuable discounts on local Omaha restaurants, entertainment, goods and services and even gas. Plus, your purchase will support AAF Omaha club operations, educational programming and events. This new 2012 Omaha Coupon Book is Savings Sidekick’s 7th annual and best ever!

These are deep discounts with most coupons expiring December 31, 2012 which gives plenty of time to use your book. Purchase your book today and it will arrive in just 2-3 business days. Soon, you'll be receiving great savings while helping AAF Omaha, too! Books are only $20 and can be purchased online at www.omahacouponbook.com/aafo or at AAF Omaha events through December.

AAF Omaha members are welcome to help with our fundraising efforts. If you would like to get involved with this project or upcoming Educational Programs or Special Events email teri@novia.net or call our office 402.561.6625.

Buy Now 

---

  Join an AAF Omaha Committee Today!

The American Advertising Federation Omaha (AAF Omaha) is driven by the volunteer efforts of its membership. Through the work of board members and committees AAF Omaha remains a strong voice in your industry. Most efforts require just an hour or two of your time per month. Please consider joining a committee today!

Thanks to members like you, AAF Omaha will continue to grow stronger. As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.

Please email teri@novia.net with your committee selections. Or update your Membership Profile and tell us what activities you would like to be involved with. You may select more than one committee listed below. You will be contacted by an AAF Omaha Board Member to provide you with committee information and meeting dates. Your active participation in the AAF Omaha is very much appreciated!

Education/Scholarship/Speakers Bureau & Diversity
Meet the Pros
AdBites Professional Development over Lunch
AdNight After Hours Networking
Fundraisers
Holiday Party
Bowl-O-Rama
AdWars
Nebraska Advertising Awards, ADDYs
Newsletter, AdMuse and Public Relations
Public Service
Membership
Legislative Issues
Movie Series  

 

---

 

Job Board

Need a Job?
You'll find positions available with some of the most dynamic companies in the Omaha and surrounding area. Information about who to contact for further information on each opportunity will be listed at the end of the job description. If you need additional assistance, feel free to call the AAF Omaha office at (402) 561-6625 and we'll do our best to get you to the right people. Good luck!

Writer/Producer	Swanson Russell
Freelance Drupal Developer	Swanson Russell
Media Planner/Buyer	SKAR Advertising
Events Coordinator	Cabela’s Inc.
Account Planner	Ervin & Smith Advertising and Public Relations
Senior Copywriter	Ervin & Smith Advertising and Public Relations
Graphic Designer	Swanson Russell
Writer-Producer	Redstone
Senior Copywriter	Woodmen of the World Life Insurance Society
Senior Interactive Developer & Designer	Envoy Inc.
Junior Web Designer/Developer	Envoy Inc
Marketing Communications Account Manager	Swanson Russell
Digital Media Developer	Iridian Group
Web Developer & Designer	Great Plains Communications
Marketing Specialist	Neebo (Nebraska Book Company)

AAF Omaha Blocktoberfest Serves Up Sandy Fun AAF Omaha would like to extend a big thank you to everyone who participated in AAF Omaha’s first ever Blocktoberfest on Saturday, October 1 at Digz. Seven teams participated in the pool play and single elimination tournament. With sunny skies, the weather was beautiful for sand volleyball and everyone had a great time. Congratulations to our winning team “Hit or Miss” from Mutual of Omaha. Thanks to all participating teams: Mutual of Omaha – “Hit or Miss” – First Place Hot Mess -- Second Place KPTM’s “X Factor” Hi-Five Guaranteed Pleasure Redstone Phenomblue

Team Phenomblue, shown here, played hard at the AAF Omaha Blocktoberfest Volleyball Tournament on Saturday, October 1 at Digz.

 

---

DoubleVerify Report Shows That Media Verification Improves Compliance for Online Advertising Industry

Trust Index Recognizes Best Performing Ad Companies — Ad Networks Are Proving to Be Brand Safe, and Advertisers Are Finding Value in Top Platforms

DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today published its 1H 2011 Trust Index. The report found a significant reduction of non-compliance among the industry’s best-performing ad networks and platforms. The findings illustrate that advertisers and networks are continuing to standardize their brand protection and compliance practices, ensuring their online media spend brings the highest return on investment. The worst-performing online advertising companies continued to demonstrate inconsistency in their ability to comply with advertisers’ preferences.

Click here to read the full report

 

---

Bozell Welcomes Three New Employees

Creative marketing communications company Bozell proudly announces three new employees.

Michelle Rierson comes to Bozell with a diverse background in design, broadcast, digital production and marketing. For the past three years, she has worked as an independent consultant. Rierson will take on the role of project and small business manager, handling digital project management and campaign integration. She will also direct the launch of Bozell’s new small business unit.

Lisa McCallan is joining Bozell as a connection planner, integrating research from Bozell’s Smartargeting data analytics and targeting division with strategic media planning and buying for clients. A Lincoln native, McCallan has eight years of experience in market and media research, campaign strategy and placement in television, radio, cable and online media at companies including Cox Media, KPTM and Waitt Radio.

Jennifer Fisher joins the agency’s brand navigation and account management department full-time after holding an internship with the company for the last nine months. Fisher is a 2011 Creighton graduate with majors in business administration and marketing, and a minor in dance.

About Bozell
Bozell is a creative marketing communications company headquartered in Omaha, Nebraska. Bozell’s focus is on its clients’ customers, understanding marketplace attitudes and behaviors to both create winning marketing and sales strategy, as well as impactful advertising, digital marketing, social media and technology solutions that produce results. For more information, visit Bozell.com.

---

Join. Belong. Get Connected.