Welcome to the American Advertising Federation Omaha Chapter monthly newsletter.

November Luncheon -- Marketing to the new Majority

Tuesday, November 15
Regency Lodge
11:30 – Networking
Noon – Presentation

Ola Mobolade, co-author of the just-released book Marketing to the New Majority, will provide new guidelines and provocative implications for marketers and agencies hoping to tap into today's general market. Leveraging new research, case studies and thoughtful analysis from the book, the author will address such topics as understanding diversity within diversity, moving from ethnic targeting to intelligent targeting, and the agency model of the future. She will also share a sneak peek of a segmentation developed for the book, highlighting where most companies are today and where they ought to be in order to stay relevant to the new majority.

About Ola Mobolade
Managing Director, North America
Firefly Millward Brown
Ola is a master at turning street-level social trends into insights and implications for marketers. Her knowledge of multicultural markets, trend-leader segments, and youth demographics allows her to bring exceptional strategic marketing capabilities to Firefly’s clients. Prior to working at Firefly, Ola was a senior account planner at a marketing communications agency, where she spearheaded qualitative research efforts for brands including Oldsmobile, Wal-Mart, Nestlé Purina, Hefty, and Shore Bank.

Since moving to qualitative research, Ola has developed, consulted on, and conducted studies for leading brands with focuses on brand/product positioning, national/local marketing assessment, new product launch testing, new product development, market segmentation, target lifestyles, and motivations. Her experience spans a wide range of categories, including fast food, packaged goods, alcohol, telecommunications, financial services, retail, cosmetics, and senior organizations.

Ola is co-author of the book Marketing to the New Majority (Palgrave Macmillan, August 2011). She received her B.A. in Psychology and Afro-American Studies from Harvard University.

Register

$25 Members
$30 Non Members and Guests

The Brains Behind the Beer Brand

There's stll time to sign up for the Lucky Bucket Brewery Tour happening TODAY! 

Finally, our two favorite pastimes combine for an evening of brand insight and beer drinking. Clint! Runge, Creative Director at Archrival, and Zac Triemert, Marketing Director at Lucky Bucket, will share their beer knowledge and the story of how Lucky Bucket's signature style came to be.

Folly starts at 5:30
Speakers start at 6 -- tour follows

$8 for members
$10 for non-members

Digital Marketing for Local Businesses - Educational Seminar

AAF Omaha invites you to attend "Digital Marketing for Local Businesses". This 1/2 day seminar will include an Overview of Digital Media from SEO to Mobile, A Panel Discussion on Daily Deals and Groupons, How to use QR Codes to increase business, and round table discussions with area experts to answer all your questions about digital media.

Admission to the November 15 AAF Omaha AdBites is included in your $75 Educational Seminar registration fee - keynote luncheon speaker is Ola Mobolade, co-author of the recently released book Marketing to the New Majority.

November 15
8:30 a.m. - 1 p.m.
Regency Lodge - 909 South 107th Street


Details and Registration Information Here

Save the Date: The AAF invites you to our Annual Holiday Luncheon!

Tuesday, December 13, 2011
11:30 a.m.- 1 p.m.
ZIN Room, 316 South 15th Street

Bid on dozens of silent auction items, including Creighton basketball game tickets, a one-year family membership to Prairie Life worth more than $1200, and gift certificates to Shucks, Blue Sushi and the Urban Wine Company. Plus, enter the holiday raffle to win a piece of jewelry from Mark Edward, Private Jeweler.

This year, AAF Omaha is supporting The Celiac Sprue Association as part of its public service campaign. At the holiday party, we'll learn more about living life gluten-free.

The Celiac Sprue Association
The Celiac Sprue Association (CSA) pursues a mission that dedicates its efforts to helping individuals with celiac disease and gluten sensitivities through research, education and support. Their members/volunteers work locally, regionally and nationally to increase awareness, improve diagnosis and treatment, and help celiacs and gluten sensitive individuals to love living gluten-free!

Register and get additional details at www.aafomaha.org.

AAF Member Profile: Gil Cohen, Executive Vice President Sales & Marketing, Omaha Magazine

1. How long have you been an AAF Omaha member?
This is my first full year as a member.

2. What is the best benefit of being a member of AAF Omaha?
The opportunity to network with the many agency members is cool as well as the events that take place related to advertising and marketing are terrific as well.

3. What makes the field of advertising so intriguing?
Wow, I would say that trying to develop that one ad campaign that sets a client apart from all the others in the field. Since most advertising is hard to track when I hear from a client that customers have been in because they saw the clients ad it make me feel good that we are accomplishing something with their advertising investment.

4. What is your favorite Super Bowl commercial of all time?
To be honest, I am more of a college football fan. I like the Bud Light commercials but cannot recall one that stands out. The commercial about the "Kansas City CHEFS" seems to come to mind.....but I forgot what they were advertising <lol>

5. Professionally, who inspires you most and why?
I get inspiration from so many people/clients/friends that I interact with on a daily basis. Each interaction allows me to learn how to deal with people, how to talk with them, learn about what they do and hopefully make a long lasting relationship. I would like to say that I credit my dad for my personality, he always had a nack for networking and developing terrific relationships.

6. What’s the best piece of advice or lesson you have ever received?
Life is uncertain....eat dessert first! Seriously, I think those who can listen not just hear are better off in the long term.

7. Who is your favorite author and/or book?
I rarely read books without pictures, but I do like James Michener. I also think the authors of our Declaration of Independence and our Constitution never get enough credit for their work.

8. What would you say has been your greatest accomplishment to date?
Being interviewed for this newsletter. Really, I have had such a terrific career so far, from Hotel Manager opening the 100th Marriott Courtyard, to running the largest riverboat operation on the Missouri River, to Marketing Director for the Omaha Symphony to my present position with Omaha Magazine. Each position presented new and exciting responsibilities, the opportunity to steer a 95 ton boat down the "Mighty Mo" to playing the drums and a Concert Grand Piano on the Orpheum stage to helping people create enthusiasm for their business and make money are all cool.

9. To you, life is like a ___________________
Fine Pinot Noir or a Cuban cigar. Spicy and full of flavor in the beginning, mellowing as they age, leading up to a memorable finish.

10. Early riser or night owl?
Night Owl for sure!

11. What is your most memorable vacation?
Two to be exact. Maui is an incredible place to visit and a two week working vacation in Belize was not too shabby.

12. If you could have a super power, what would it be and why?
I would not want one, I think it would be awful lonely being able to do that much more than other people could. Kinda like being Warren Buffett...not to say having a little of his money would not be fun!

13. What is your favorite quote?
Abraham Lincoln was asked once what his religion was as he was not very open about it. His response was "When I do good, I feel good. When I do bad, I feel bad. That is my religion". I think all of us could learn a little from that quote.

Welcome to the fourth issue of my Legislative report for 2011. About 10 years ago the Federal Trade Commission issued a staff working paper examining how its own consumer protection rules and guides (many of which were developed long before "dot com" became a household phrase) apply to advertising and sales on the Internet. of “online” or “dot com” advertising. Ten years later the policies remain about the same so I thought I would repost an article on Deceptive Practices and Disclosure from the FTC’s website.

May 2000: Although the number of companies advertising online -- and the number of consumers shopping online -- are soaring, fraud and deception may dampen consumer confidence in the e-marketplace. But cyberspace is not without boundaries, and fraud and deception are unlawful no matter what the medium. The FTC has enforced and will continue enforcing its consumer protection laws online to ensure that products and services are described truthfully in online ads and that consumers get what they pay for. These activities benefit consumers as well as sellers, who expect and deserve a fair marketplace.

Many of the general principles of advertising law apply to Internet ads, but new issues arise almost as fast as technology develops. This booklet describes the information businesses should consider as they develop online ads to ensure that they comply with the law.

1. The same consumer protection laws that apply to commercial activities in other media apply online. The FTC Act’s prohibition on "unfair or deceptive acts or practices" encompasses Internet advertising, marketing and sales. In addition, many Commission rules and guides are not limited to any particular medium used to disseminate claims or advertising, and therefore, apply to online activities.

2. Disclosures that are required to prevent an ad from being misleading, to ensure that consumers receive material information about the terms of a transaction or to further public policy goals, must be clear and conspicuous. In evaluating whether disclosures are likely to be clear and conspicuous in online ads, advertisers should consider the placement of the disclosure in an ad and its proximity to the relevant claim. Additional considerations include: the prominence of the disclosure; whether items in other parts of the ad distract attention from the disclosure; whether the ad is so lengthy that the disclosure needs to be repeated; whether disclosures in audio messages are presented in an adequate volume and cadence and visual disclosures appear for a sufficient duration; and, whether the language of the disclosure is understandable to the intended audience.

3. To make a disclosure clear and conspicuous, advertisers should:

• Place disclosures near, and when possible, on the same screen as the triggering claim.
•   Use text or visual cues to encourage consumers to scroll down a Web page when it is   necessary to view a disclosure.
• When using hyperlinks to lead to disclosures, make the link obvious; label the hyperlink appropriately to convey the importance, nature and relevance of the information it leads to; use hyperlink styles consistently so that consumers know when a link is available; place the hyperlink near relevant information and make it noticeable; take consumers directly to the disclosure on the click-through page; assess the effectiveness of the hyperlink by monitoring click-through rates and make changes accordingly.
• Recognize and respond to any technological limitations or unique characteristics of high tech methods of making disclosures, such as frames or pop-ups.
• Display disclosures prior to purchase, but recognize that placement limited only to the order page may not always work.
• Creatively incorporate disclosures in banner ads or disclose them clearly and conspicuously on the page the banner ad links to.
• Prominently display disclosures so they are noticeable to consumers, and evaluate the size, color and graphic treatment of the disclosure in relation to other parts of the Web page.
• Review the entire ad to ensure that other elements—text, graphics, hyperlinks or sound—do not distract consumers’ attention from the disclosure.
• Repeat disclosures, as needed, on lengthy Web sites and in connection with repeated claims.
• Use audio disclosures when making audio claims, and present them in a volume and cadence so that consumers can hear and understand them.
• Display visual disclosures for a duration sufficient for consumers to notice, read and understand them.
• Use clear language and syntax so that consumers understand the disclosures.

4. Commission rules and guides that use specific terms -- "written," "writing," "printed" or "direct mail" -- are adaptable to new technologies. Rules and guides that apply to written ads or printed materials also apply to visual text displayed on the Internet. If a seller uses email to comply with Commission rule or guide notice requirements, the seller should ensure that consumers understand that they will receive such information by email and provide it in a form that consumers can retain. "Direct mail" solicitations include email. If an email invites consumers to call the sender to purchase goods or services, that telephone call and subsequent sale must comply with the Telemarketing Sales Rule requirements.

More information and any updates may be viewed at www.ftc.gov. Have an enjoyable Thanksgiving holiday and as always, if you have specific questions or would like me to research an issue that might be interesting to AAF-Omaha please feel free to contact me at: gil@omahapublications.com.

Gil Cohen
Legislative/Governmental Affairs Chairman
AAFO

Legislative Activity

The American Advertising Federation's government affairs team is constantly working with federal, state and local legislators on issues concerning the advertising industry.

Please visit AAF's website for recent activities, including full testimony at legislative hearings.

  2012 ADDYs Deadline Extended to November 23

Phew. They’re done. You’ve worked tirelessly for two weeks to get all your killer entries entered on time. And when you made that final drop off, the weight of the world was off your shoulders.

But then you stopped. You nearly vomit in your mouth as you realized, “oh snap, we forgot one.”

Well no worries. Because you will have one last chance to enter anything you forgot or didn’t have the time to enter. The final-final deadline for entries has been extended to Wednesday, November 23. But you’ll be charged an extra $5 per entry for your dilly-dallying.

All drop-off locations will remain the same, but for this final deadline, you must have all entries dropped off by 2 p.m., Wednesday, November 23.

“Say that again.” Okay:

NEW EXTENDED DEADLINE: Wednesday, November 23

Entry Fees:
Members $70
Non-Members $120
Students $35

Drop off times:10 a.m. – 2 p.m.

Omaha Drop-off Location:
The Creative Center, 10850 Emmet Street, (402) 898.1000

Lincoln Drop-off Location:
Firespring, 1200 N Street, Suite 100

Kearney Drop-off Location:
SCORR Marketing, 2201 Central Avenue, Suite A (308) 237.5567

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Nominations for the 2012 Ad Awards Due November 22

Nominate ad legends and rising stars for this year's Ad Pro, Ad Rookie and Silver Medal Awards. Well-respected and recognized in the advertising industry, these prestigious accolades salute our industry's best and brightest.

Nominations are due November 22, 2011, so be sure to complete the nomination form to nominate yourself or someone else. If you have previously nominated an individual and they did not win, please feel free to resubmit their nominations. Numerous past votes have been very close contests and there are many deserving candidates that should be reconsidered for recognition.

I. Ad Pro
Criteria: An AAF Omaha member who has a distinguished track record of service in advertising including professional and community service with particular attention to AAF Omaha service.

II. Ad Rookie
Criteria: An AAF Omaha member with five or fewer years in the business who demonstrates outstanding work. This individual may also have served in the professional and community ranks as well as AAF Omaha service.

III. Silver Medal
Criteria: 1. Company Contributions - An AAF Omaha member who achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service company.
2. Creative Ability - An AAF Omaha member who has shown a consistent high degree of creative, original thinking in work endeavors.
3. Contributions to the General Advancement of Advertising - An AAF Omaha member who has worked to increase the stature and raise the standard of the advertising profession.
4. Contributions to the Community - An AAF Omaha member who has been active in civic, religious or other groups dedicated to some phase of human or social welfare.

2012 Nomination Form

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AAF Omaha Fundraiser: Savings Sidekick Coupon Books

Savings Sidekick Omaha Coupon Books are available for a limited time only.

The Savings Sidekick Omaha Coupon Book is filled with valuable discounts on local Omaha restaurants, entertainment, goods and services and even gas. Plus, your purchase will support AAF Omaha club operations, educational programming and events. This new 2012 Omaha Coupon Book is Savings Sidekick’s 7th annual and best ever!

These are deep discounts with most coupons expiring December 31, 2012 which gives plenty of time to use your book. Purchase your book today and it will arrive in just 2-3 business days. Soon, you'll be receiving great savings while helping AAF Omaha, too! Books are only $20 and can be purchased online at www.omahacouponbook.com/aafo or at AAF Omaha events through December.

AAF Omaha members are welcome to help with our fundraising efforts. If you would like to get involved with this project or upcoming Educational Programs or Special Events email teri@novia.net or call our office 402.561.6625.

Buy Now 

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  Join an AAF Omaha Committee Today!

The American Advertising Federation Omaha (AAF Omaha) is driven by the volunteer efforts of its membership. Through the work of board members and committees AAF Omaha remains a strong voice in your industry. Most efforts require just an hour or two of your time per month. Please consider joining a committee today!

Thanks to members like you, AAF Omaha will continue to grow stronger. As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.

Please email teri@novia.net with your committee selections. Or update your Membership Profile and tell us what activities you would like to be involved with. You may select more than one committee listed below. You will be contacted by an AAF Omaha Board Member to provide you with committee information and meeting dates. Your active participation in the AAF Omaha is very much appreciated!

Education/Scholarship/Speakers Bureau & Diversity
Meet the Pros
AdBites Professional Development over Lunch
AdNight After Hours Networking
Fundraisers
Holiday Party
Bowl-O-Rama
AdWars
Nebraska Advertising Awards, ADDYs
Newsletter, AdMuse and Public Relations
Public Service
Membership
Legislative Issues
Movie Series  

 

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Job Board

Need a Job?
You'll find positions available with some of the most dynamic companies in the Omaha and surrounding area. Information about who to contact for further information on each opportunity will be listed at the end of the job description. If you need additional assistance, feel free to call the AAF Omaha office at (402) 561-6625 and we'll do our best to get you to the right people. Good luck!

Marketing Traffic Assistant	Swanson Russell
Production Artist	Swanson Russell
Interactive Project Manager	Swanson Russell
Graphic Designer	C&A Industries, Inc.
Writer/Producer	Swanson Russell
Freelance Drupal Developer	Swanson Russell
Media Planner/Buyer	SKAR Advertising
Events Coordinator	Cabela’s Inc.
Account Planner	Ervin & Smith Advertising and Public Relations
Senior Copywriter	Ervin & Smith Advertising and Public Relations
Writer-Producer	Redstone
Senior Copywriter	Woodmen of the World Life Insurance Society
Senior Interactive Developer & Designer	Envoy Inc.
Junior Web Designer/Developer	Envoy Inc
Digital Media Developer	Iridian Group
Web Developer & Designer	Great Plains Communications
Marketing Specialist	Neebo (Nebraska Book Company)

Posting a job on the AAF Omaha website is free for members. To post a job, or for more information, contact Teri Hamburger at teri@novia.net

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Renze Display Hires Jean McKimmey

Renze Display, a 116-year-old provider of exhibits, branded environments, event graphics and point-of-purchase solutions in Omaha, NE, has hired Jean McKimmey as Project Manager.

McKimmey, a graduate of the University of Nebraska at Omaha, brings an extensive printing background to her role as project manager in the sales department. Prior to joining Renze, McKimmey had been with Turnpost Creative Group.

Renze Display operates out of a 90,000 sq. ft. production, warehouse and showroom facility in Omaha, NE.

 

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Lesley Fortun and Taylor Carter Join EG Integrated

EG Integrated, an Omaha-based agency focusing on advertising, branding and public relations, announces the addition of Lesley Fortun and Taylor Carter to its staff.

Fortun, who will be working on account services and business development at EG Integrated, has more than 15 years of experience in marketing, account management and media sales including television, radio, outdoor, yellow pages and online. She previously worked at Yahoo! and Dex One. A Nebraska native, Fortun received her degree in business administration with an emphasis in marketing from the University of Nebraska at Omaha.

Carter joins EG Integrated as a copywriter and production artist/coordinator. A graduate of the University of Nebraska at Lincoln with a degree in advertising, Taylor previously worked at FuzionPoint Marketing and Midtown Neighborhood Alliance in Omaha.

“EG Integrated is excited to welcome Taylor and Lesley to the team,” said Tom Ervin, Principal and Creative Director. “Their combination of account management skills, creativity and integrated marketing experience will contribute greatly to the success of our clients’ advertising and marketing goals.”

About EG Integrated
EG Integrated is a full-service advertising, branding and public relations agency located in Omaha, Neb. Founded by veteran creatives Bill and Tom Ervin, the agency specializes in brand development and strategic marketing initiatives. EG Integrated’s client roster includes international, national and local companies active in agriculture, healthcare, manufacturing, financial services, technology, and other business sectors. Visit www.egintegrated.com for more information.

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