Welcome to the American Advertising Federation
Omaha Chapter monthly newsletter.

Join AAF Omaha and students attending the 2012 Meet the Pros conference to hear from creative director and author Stefan Mumaw at the February AdBites. Stefan will share creative ideas on how to wake up your brain.

Habit: Generate Ideas in Greater Quantity & Quality
Tuesday, February 14
11:30 a.m. - 1:30 p.m.
Mid-America Center, Council Bluffs, IA

About Stefan
Stefan Mumaw is the Creative Director and Purveyor of All That Rocks for Reign, a Kansas City-based ad agency. Before writing Chasing the Monster Idea, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, and also penned Redesigning Websites and Simple Websites. Stefan has spoken at numerous creative industry gatherings over the years, written a smattering of articles for HOW Magazine, Step-by-Step Magazine and Dynamic Graphics, contributes to a number of creativity-focused blogs and been known to embarrass himself and those around him if given the opportunity.

AAF Omaha’s 2012 Ad Pro and Ad Rookie of the year will be honored at this luncheon!

Register for February AdBites Today!

February Bonus Event Luncheon for Pros

Join our 2012 Meet the Pros attendees for lunch on Monday, Feb. 13 to hear our Monday keynote speakers John Kreicbergs, Meers Advertising & Adam Seitz, The Digital Revolution Group.

From There to Here -- A tale of how two musicians made the long, strange trip from their musical past to their digital present. Sordid details. Lessons learned. Brutal honesty. Optimistic musings.

Register for the February Bonus Event Luncheon!


About the Speakers

Adam Seitz
Director of Creative, Digital Evolution Group
With over 12 years of interactive creative direction, interface design, digital strategy, mobile/app creation, development and marketing experience, Adam has a unique talent for being able to bridge the gap between visual flair and technical functionality while creating a cohesive brand vision. His award-winning work includes websites/microsites, viral/WOM campaigns, mobile and app executions, rich media and social media tactics. He consistently serves as a mentor and teacher to young professionals entering the field, speaks regularly regarding digital media and has juried national award shows. He’s had the pleasure of working with clients such as Hostess, PetSmart, Capital One, T. Rowe Price, Wal-Mart, McDonald’s, Bayer, MetLife, Thrifty Car Rental, Cessna Aircraft, H&R Block, Citi Bank, Lee Jeans, Segway and Time Warner Cable. Adam is currently Director of Creative at Digital Evolution Group and Vice President of KC Art+Copy Club. He attended the University of Kansas and received his degree in Communication Design from Johnson County Community College where he now sits on the Interactive Media Advisory Committee.

John Kreicbergs
Director, Digital Strategy, Meers
John’s endless fascination with emerging technologies helps him lead digital strategy and develop effective interactive tactics. His experience spans large-scale website development, targeted lead generation, email marketing, social media engagement and online media campaigns in multiple categories including food, entertainment, agriculture, travel and medical. After earning a Bachelor of Arts in music and a Bachelor of Music in clarinet performance from Truman State University, John later attended Northwestern University in Chicago where he received a Master of Music in musicology. Later as a freelance writer, he had reviews and write-ups appear in such national music publications as Down Beat and a number of regional entertainment-based alt-weeklies. His brand experience includes Burger King, McDonalds, Bayer Animal Health, Blue Cross Blue Shield, Hostess Cakes, Dairy Farmers of America, Nebraska Book Company, Burns & McDonnell, Commerce Bank, Starlight Theatre and the Kauffman Center for the Performing Arts. Before joining Meers, John gained extensive technological and account management experience at VML, Bernstein-Rein, Barkley and Digital Evolution Group. These days John uses his musical skills to keep his clients and internal teams in tune, on time and marching to the same beat.

2012 Meet the Pros

Monday, February 13 & Tuesday, February 14
Mid America Center, Council Bluffs, IA
8 AM - 5 PM each day

Meet the Pros is a two-day event sponsored by AAF Omaha, featuring workshops, keynote speakers, portfolio reviews and one-on-one conversations with area professionals. This two-day conference is full of programming to prepare advertising and design students for the real world after graduation.

All of our seminars, breakouts, and keynote speakers are hosted by real, working professionals. This way you know you are getting a real-life picture of what it's like to work in one of the most exciting industries in one of the fastest-growing markets in the country.

Register Today for Meet the Pros!

With an AAF Omaha student membership - $95

Without a student membership - $130 (Cost will include membership to AAF Omaha for one year)

Save the Date: AAF Omaha Education Event

20/20 Vision
Wednesday, March 7
6 p.m. -- 8 p.m.
DJ's Dugout (114 & Dodge)

7 speakers, 20 slides, 5 minutes

Students: $5
Professionals: $10

Stay tuned for more details to come!

AAF Member Profile: Shannon Johnson, Creative Director, Ervin & Smith

1. How long have you been an AAF Omaha member?
I joined AAF Omaha in November of 2008.

2. What is the best benefit of being a member of AAF Omaha?
The best part about being a member is the people that I meet and the fun events that I can attend. It's a great way to make connections and network.

3. What do you enjoy most about the “Meet the Pros” event? Why should students attend?
The Meet the Pros event connects students with advertising professionals – sharing tips to land a job, as well as insights on what to expect once they enter the advertising industry. Students should jump at this opportunity, as there's no other time that they have access to this many qualified professionals. What I find most exciting about being a Co-Chair for Meet the Pros is working with the many connections I've made in our industry when generating the list of speakers, panelists and portfolio reviewers.

4. What makes the field of advertising so intriguing?
I find advertising and generating ideas interesting because it's dependent on the individual people involved. You can pair up two people together and get a unique result that's completely different than if you paired up two different people. There is no scientific formula to create good advertising – it truly is the people who make great ideas come to life. And that's powerful.

5. What is your favorite Super Bowl commercial of all time? 
Reebok's Terry Tate Super Bowl commercial is my personal favorite. I laugh every time I see it!

6. Professionally, who inspires you most and why?
My personal favorite creative speaker is Stefan Mumaw, who happens to be the keynote lunch speaker at Meet the Pros on February 14th. Author of Caffeine for the Creative Mind and Chasing the Monster Idea, Stefan is engaging, intelligent and has a firm grasp on what makes the creative mind tick. I highly recommend other professionals attend his presentation, as well! Sign up here! 

7. What’s the best piece of advice or lesson you have ever received?
To give my best, and not my most. Being someone that struggles at times to achieve a work/life balance… this is something that I often have to remind myself of. Often times, when I am giving my most, I am not giving my best.

8. Who is your favorite author and/or book?
Cy Wakeman's book Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results is a personal favorite.

9. What would you say has been your greatest accomplishment to date?
Becoming a Creative Director at Ervin & Smith!

10. What is your most memorable vacation?
Several years ago, I took a trip to Portugal and met up with all my former housemates from when I studied in Ireland during college. With friends coming from 4 different countries – we rented a house, and caught up on all the life that we experienced over the 5 years that we had been apart. Portugal was one of the most unique places I have ever been – with having the ocean, huge cliffs, and mountains, all in the same place. Great company and a great location. What more could I want?

11. If you could have a super power, what would it be and why?
Cloning. I'd like to clone many of my team members… as they continue to impress me daily.

12. What is your favorite quote?
"Ideas are the real currency in our business. Without a good idea, all the artistic proficiency in the world is just window dressing." Mike Dietz, Slappy Pictures.

Well, Happy New Year everyone! With state and local elections looming and no clear candidates in some corners, this should turn out to be an interesting race. With the GOP having more national and state opportunistics than the Kentucky Derby it is anyone’s guess who will win the race -- may be a photo finish!

As we speak I am working on organizing our Legislative Day in Lincoln. Since holding it at Billy’s, I think we have been able to attract more Legislators than in other locations, maybe even a surprise guest or two this year.

I thought the following article might be of interest to many of you as the year gets started:

WASHINGTON, D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, today announced the launch of the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

Created pro bono by the Salt Lake City office of MRM, a McCann Worldgroup company and 4A’s member, the ‘Your AdChoices’ campaign builds upon the DAA’s two-and-a-half year effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.

“With widespread industry adoption of the DAA’s Self-Regulatory Principles, the DAA remains committed to informing consumers about interest-based advertising, online data collection and use, and the simple way they can exercise control over their web viewing data,” said Peter Kosmala, managing director, Digital Advertising Alliance. “This highly creative public education campaign is an important step in that ongoing process.”

“Working alongside policymakers, the DAA -- from the outset -- committed to create a consumer education program,” said Nancy Hill, CEO, 4A’s. “Today, with the creative genius of MRM and McCann’s deep insights about online privacy, we are fulfilling that promise and launching a campaign that connects with consumers, educates them about interest-based advertising and gives them effective choices.” Infused with elements of entertainment and humor, the initial stage of this multi-phase online campaign includes banner advertising that directs consumers to the DAA’s Icon and links to a new, information website, www.youradchoices.com, which features three educational videos and a user-friendly consumer choice mechanism. The consumer choice page enables consumers to opt out of interest-based advertising from the companies that participate in the DAA’s Self-Regulatory Program.

“It’s incumbent upon our industry to build trust and respect amongst consumers regarding the brands we work for, especially with regard to interest-based advertising,” said Lori Feld, managing director of MRM SLC. “In our global McCann study, ‘Truth About Privacy,’ published last year, consumers clearly defined the value exchange and control they expect.”

Feld added, “Building meaningful relationships with consumers has immense value for brands. In this campaign we chose to personify banner advertising, infusing banner ads with a human desire to build relationships with the ‘right’ people. We feel this campaign is fun and charming, and avoids industry jargon that reinforces fear.”

Since it launched in 2010, the DAA’s Self-Regulatory Program for Online Behavioral Advertising has achieved industry-wide adoption. More than 400 companies now participate, including top-20 global advertisers American Express, AT&T, Disney, General Motors, Kraft Foods, Microsoft and Walmart. The Advertising Option Icon is now being served in more than 900 billion ad impressions per month. More than 60,000 unique visitors visit the DAA’s current website, www.aboutads.info, each week.

About The DAA Self-Regulatory Program for Online Behavioral Advertising ?
The DAA Self-Regulatory Program for Online Behavioral Advertising was launched in 2010 by the Digital Advertising Alliance (DAA), a consortium of the nation's largest media and marketing associations including the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI). These associations and their thousands of members are committed to developing effective self-regulatory solutions to consumer choice in online behavioral advertising (OBA). Based on seven “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission, the DAA program is designed to give consumers enhanced control over the collection and use of data regarding their Internet viewing for OBA purposes. To learn more about the DAA Program, please visit www.aboutads.info.

As always, if you have a topic that you would like me to discuss feel free to contact me at: gil@omahapublications.com and I will be happy to report on it for you.

Gil Cohen
Legislative/Governmental Affairs Chairman
AAFO

Legislative Activity

The American Advertising Federation's government affairs team is constantly working with federal, state and local legislators on issues concerning the advertising industry.

Please visit AAF's website for recent activities, including full testimony at legislative hearings.

2012 ADDYs Banquet Set for February 4

There's a hunt for killer work and your fingerprints are everywhere. AAF Omaha will celebrate award-winning works of advertising at the 2012 ADDYs Banquet on Saturday, February 4 at the Hilton Omaha. Cocktails start at 6 p.m. with dinner and award presentations to follow. 

Thank you to our wonderful sponsors: Webster Design and Swanson Russell - ADDY’s Diamond sponsors. Bailey Lauerman - Silver sponsor and Kenexa - Bronze Sponsor.

Platinum sponsors Bozell, Barnhart Press and Renze Display.

5th Annual AAF Bowl-a-Rama

The 5th Annual AAF Omaha Bowl-a-Rama took place on Friday, January 27 at Sempeck's! 

Congratulations to Swanson Russell for winning this year's Bowl-O-Rama. The Swanson Russell team took home the traveling trophy for the highest team average. The bowling t-shirt design contest winner was Redstone with their Tebowling t-shirts.

Thank you to all participants and teams who came out to bowl and support AAF Omaha! AAF Omaha filled up 16 lanes at Sempeck’s.

Bozell
C&A Industries, Inc.
Lincoln Financial Group
Redstone
SKAR Advertising
Swanson Russell
Ervin & Smith Advertising
Cox Media
H&A Media Group

Special thanks to Steve Sempeck for hosting our event at Sempeck's Bowling & Entertainment in Elkhorn!

The 5th annual Bowl-O-Rama proceeds will help support AAF educational programs and events for students and professionals throughout the year!

Join an AAF Omaha Committee Today!

The American Advertising Federation Omaha (AAF Omaha) is driven by the volunteer efforts of its membership. Through the work of board members and committees AAF Omaha remains a strong voice in your industry. Most efforts require just an hour or two of your time per month. Please consider joining a committee today!

Thanks to members like you, AAF Omaha will continue to grow stronger. As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.

Please email teri@novia.net with your committee selections. Or update your Membership Profile and tell us what activities you would like to be involved with. You may select more than one committee listed below. You will be contacted by an AAF Omaha Board Member to provide you with committee information and meeting dates. Your active participation in the AAF Omaha is very much appreciated!

Education/Scholarship/Speakers Bureau & Diversity
Meet the Pros
AdBites Professional Development over Lunch
AdNight After Hours Networking
Fundraisers
Holiday Party
Bowl-O-Rama
AdWars
Nebraska Advertising Awards, ADDYs
Newsletter, AdMuse and Public Relations
Public Service
Membership
Legislative Issues
Movie Series  

Job Board

Need a Job?
You'll find positions available with some of the most dynamic companies in the Omaha and    surrounding area. Information about who to contact for further information on each opportunity will be listed at the end of the job description. If you need additional assistance, feel free to call the AAF Omaha office at (402) 561-6625 and we'll do our best to get you to the right people. Good luck!
 

Posting a job on the AAF Omaha website is free for members. To post a job, or for more information, contact Teri Hamburger at teri@novia.net

2012 AAF Omaha Ad Awards

The winners for the 2012 AAF Omaha Silver Medal, Ad Pro and Ad Rookie have been chosen, and all winners have been notified. All nominees were very deserving, and the selection committee had difficult decisions to make in every category, but here they are …

AAF Omaha 2012 Silver Medal Winner
Lori Meier

AAF Omaha 2012 Ad Pro Winner
Randa Zalman

AAF Omaha 2012 Ad Rookie Winner
Andrea Gourley


About the Winners

Randa Zalman
Online Strategist and Senior Account Supervisor
Redstone

Randa Zalman is the recipient of the 2012 AAF Omaha Ad Pro of the Year Award. She currently serves as the Online Strategist and Senior Account Supervisor at Redstone.

The Ad Pro of the Year award is given to an AAF Omaha member who has a distinguished track record of service in advertising including professional and community service, with particular attention to AAF Omaha service.

Zalman’s professional achievements include being a key part of the team that helped build and define Redstone’s line up of online services. In her role as Online Strategist and Senior Account Supervisor, she oversees development of all online client proposals as well as internal and external education materials. More importantly Randa helps everyone in the agency find new ways to integrate online advertising, mobile, search and social media into their client’s current marketing mix. She has earned a reputation as a knowledgeable, skilled presenter with expertise in sharing the latest trends in online advertising, mobile, search and social media. As such, she has served as speaker, panelist and webinar host for advertising, direct marketing, compliance and insurance organizations on the local, regional and national level. As Advertising Manager for Woodmen of the World, Randa was a leader in the creation and launch of their first ever branding advertising campaigns on local, regional and national platforms. She also helped provide cooperative advertising solutions and education to a Field Force of 1500.

Zalman served on AAF Omaha’s Board of Directors from 2005-2010. She was the After Hours Co-Chair from 2005-2006 and made major contributions as the Meet the Pros Co-Chair from 2007-2010. Before serving on the board, Zalman served on the Meet the Pros committee.

Other volunteer contributions include serving on the MADMA Board of Directors from 2003-2010 where she served as President from 2005-2006. She was on the YWCA Board of Directors from 2005-2007, served on the Insurance Advertising Compliance Association Board of Directors from 2007-2010 and currently serves on a committee dedicated to Social Media for the National Association of Insurance Commissioners. She also has served as the PR Chair since 2010 for Help Portrait, a national non-profit movement that takes professional portraits of those who are homeless or in need, for free; and she founded Social Media Saturdays in 2010. This group helps others become more familiar with the technology and the opportunities that the online environment can provide. Activities include helping the elderly get and navigate their Facebook profiles so they can talk with their kids and grandkids. Sometimes it comes in the form of developing online fundraising strategies for non-profits that don’t have the resources to add one more thing to their budget.

Zalman will be presented with the Ad Pro of the Year Award on Tuesday, February 14, 2012, at the Meet The Pros luncheon at the Mid America Center in Council Bluffs.

Andrea Gourley
Art Director/Digital Designer
SKAR Advertising

Andrea Gourley has been named the 2012 AAF Omaha Ad Rookie of the Year. She currently serves as Art Director/Digital Designer at SKAR Advertising.

The Ad Rookie of the Year award is given to an AAF Omaha member with five or fewer years in the advertising business who demonstrates outstanding work both professionally and in the community, with attention to AAF Omaha service.

In Gourley’s short, two years in the industry, she has demonstrated an extremely high level of creativity and design capability and has been generous in donating her talents and time.

Gourley concepted and created all of the design work for AAF Omaha’s Meet The Pros event in 2011 and 2012. This included posters, website and other collateral material. She has also volunteered as a portfolio reviewer at the 2010 and 2011 Meet the Pros events.

Gourley’s major achievements include being awarded a National Judges Citation and Gold ADDY® in the 2010 AAF ADDY® competition in the student category, winning a Silver ADDY® in the 2010 and 2011 Omaha ADDY® competition and winning a Bronze Award in the 2011 AIGA award show.

She has also made major contributions to the community. She designed materials for The American Lung Association’s Corporate Cup in 2010 and 2011, designed a newsletter template for YMCA in 2010 which is still in use today and created the Episcopal Church's food pantry logo and other materials. She has also worked tirelessly on several projects for the Salvation Army including their annual report and created and designed a corporate identity for Episcopal Tri-Faith Ministries in Omaha.

Gourley will be presented with the Ad Rookie of the Year Award on Tuesday, February 14, 2012, at the Meet The Pros luncheon at the Mid America Center in Council Bluffs.

Lori Meier
Principal
Center Coast Communication

Lori Meier has been named the recipient of the 2012 Silver Medal Award from the American Advertising Federation Omaha.

The Silver Medal Award is given to an AAF Omaha member who has achieved success in their career, shown a consistent high degree of creative and original thinking in work endeavors, has worked to increase the stature and raise the standards of the advertising profession and has been active in civic groups including AAF Omaha.

Meier has been in the advertising industry for more than 20 years. Her top professional achievements include successful introduction of Cricket Wireless into the Omaha and Lincoln markets; she originated the OFA 100th Anniversary event and Legends of Advertising Hall of Fame; and she has had many marketing successes by clients as diverse as General Motors, the Atlanta Olympic Games Housing Committee, Kmart Corporation, Valmont, Nebraska Furniture Mart, Godfather’s Pizza, MSI (Midland Systems, Inc) and CoSentry, to name a few.

During her service to AAF Omaha she made major contributions serving in leadership roles including President; 2nd Vice President, Membership; OFA 100th Anniversary Chair; Meet the Pros Chair (twice) and roundtable speaker; 9th District Conference Committee; AdWars Committee; ADDYs® Committee; and Board member over Special Events, Public Service, Marketing and Sales, Legislative and Programs.

On top of AAF Omaha, Meier also served key roles for countless other professional organizations. She was a member and Pinnacle Awards Program Chair for AMA; she was a member and Bronze Quill Awards Committee member for IABC; and held many responsibilities with the Chamber of Commerce including Leadership Omaha Alumni, Youth Leadership Omaha, writer for LOAA Newsletter, Ambassadors Program and 20th Anniversary Event Committee.

Meier also made several civic contributions in the Omaha community. She was a key player and tireless volunteer for Junior League Omaha, Omaha Children’s Museum, Multiple Sclerosis Society, Nebraska Children’s Home, Opera Omaha, Campfire Boys and Girls Club, Creighton Prep CASE Technology Campaign, Fontenelle Forest, Adoption Links Worldwide, Great Plains Girl Scout Council and Saint Wenceslaus Catholic Church.

During her career, Meier has also received multiple accolades for her work in the industry including: two Silver Awards at the Denver Ad Federation’s ADDYs® competition, Silver Award at the OFA ADDYs® Competition, National Gold Ink Pewter Award, IABC Bronze Quill Award, two AMA Pinnacle Awards, two PRSA Silver Anvils, two AAF Silver Awards and the 359th Presidential Points of Light Campaign Award.

Meier now lives in Austin, TX and volunteers for nearly a dozen organizations/associations. Meier currently serves as Principal for Center Coast Communication.

Meier will receive her award at the ADDY® Awards Show on Saturday, February 4, 2012 at the ADDY® Awards show at the Hilton Omaha.  

Renze Display Promotes Jim Dykes

Renze Display, a 117-year-old provider of exhibits, branded environments, event graphics and point-of-purchase solutions, has promoted Jim Dykes to Sr. Account Executive.

Dykes, a graduate of Wayne State College, has worked at Renze in sales, project management and design for the past 8 years. Prior to joining Renze, he worked for Exhibit Solutions for 12 years.

Renze Display operates out of a 90,000 sq. ft. production, warehouse and showroom facility in Omaha, NE.

Bozell Introduces Executive Creative Director and More Team Growth

Creative marketing communications company Bozell has four additions to its staff, including a new member to its executive team, as well as a promotion.

Jerry Stoner joins Bozell as executive creative director. For more than 23 years, Stoner has been creating award-winning marketing campaigns for a wide range of regional and national brands including McDonald’s, Chevrolet, Cessna and many more. He will lead the creative team in developing branding strategies and translating them into quality campaigns for all media. He studied at Wayne State University in Detroit, Mich., and also attended the renowned Advertising Center in Los Angeles, Cal.

Managing principal Kim Mickelsen said, “Jerry is a valuable addition to the executive team. His strategic prowess will enhance our creative process and continue the agency’s current momentum.”

Stoner will oversee all creative output from the agency and set the path for even deeper integration of creative with other departments, strengthening the strategic planning process.

“I will be a champion for great creative work based on solid research and insights, and I will mentor employees to do the same,” Stoner said. “We will continue to grow and seek out increased opportunities to do conceptual work with new clients.”

Mary Palu, who has worked at Bozell since 2004 as a business and engagement developer, has been promoted to partner-in-charge of brand navigation. She has more than 15 years of marketing experience and has worked with many national and regional clients including Blue Cross and Blue Shield of Nebraska, West Business Services, Borsheims, ADM and The MSR Group. Before joining Bozell, she worked for Ketchum in San Francisco, where she managed marketing communications for a number of national brands including Dreyer’s/Edy’s Grand Ice Cream, Haagen-Dazs, Kikkoman and Sutter Home. She earned her undergraduate degree from University of Nebraska-Lincoln. In her new role, she will oversee the Brand Navigation team, working to provide exceptional strategic planning and account service to all Bozell clients.

Deanna Meyler, Ph.D., director of strategic planning and insights, has more than 10 years of quantitative and qualitative research experience. With a doctorate in sociology from the University of Nebraska-Lincoln, studying and understanding the motivations of consumers unfolds easily for her. Prior to joining Bozell, Meyler worked with marketing agencies imc2, TM Advertising and Cheil. In these roles, she planned, implemented and analyzed research and developed strategic marketing plans for clients of marketing firms in the Dallas market, including Bausch + Lomb, Johnson & Johnson and Texas Tourism.

Kerrey Brennan, copywriter, has worked in advertising at several Omaha companies, including Nobbies. She comes to Bozell with five years of copywriting experience, as well as experience in account service, media buying and producing. Her client work has included First National Bank, Godfather’s Pizza and Methodist Health Systems. Brennan has a journalism degree from The University of Kansas with an emphasis in strategic communications and advertising.

Sean Galusha joins Bozell as the company’s help desk and IT support. Prior to joining Bozell, Sean worked in residential technical support at Cox Communications. He graduated from University of Nebraska-Omaha in December 2010 with a bachelor’s degree in English.

About Bozell
Bozell is a creative marketing communications company headquartered in Omaha, Nebraska. Bozell’s focus is on our clients’ customers, understanding marketplace attitudes and behaviors to both create winning marketing and sales strategy, as well as impactful advertising, digital marketing, social media and technology solutions that produce results. For more information, visit Bozell.com.

SKAR Advertising's Nikole Fulkerson Wins Neehah Paper Gold Award

SKAR Advertising art director/digital designer Nikole Fulkerson has won the Gold Award in the Neenah Paper Letterhead Competition for design of the SKAR letterhead and business card suite on Classic Crest paper.

Neenah Paper holds the competition on a quarterly basis and is recognized as a world-class manufacturer of premium writing, text, cover, specialty and private watermark papers.

Fulkerson commented, “The award is special to me because it is a suite design done for SKAR. It is gratifying to be recognized by such a well-known and respected paper company.”

She received a plaque that displays the award and $500 prepaid Visa card for her winning entry in the 2011 Quarter 2, Central Division category.

To see her entry and learn more about the Neenah Paper Letterhead competition visit: http://bit.ly/zA9d8x.

Congratulations to Nikole Fulkerson for her gold award!

DSE 2012 NEW Ad Agencies & Brand Marketers Track to De-Mystify Planning & Buying DPB Media

Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new four-part Advertising Agencies & Brand Marketers Seminar Program.

In addition to the full day, March 6th 3rd Annual DPB Advertising Summit, the Advertising Agencies & Brand Marketers Seminar Program, to be presented in Las Vegas March 7-8, 2012, is part of DSE’s eight-track Educational Conference and is designed specifically for Advertising Agency Professionals and Brand Marketers who are responsible for strategy, planning and the stewardship of advertising dollars as well as digital place-based and DOOH operators of advertising-supported networks. This educational track will focus on issues related directly to planning, buying and substantiating advertising expenditures in digital place-based and DOOH networks.

Topics to be covered include:
• Agency Perspective: How We Value Digital Place-Based Networks
• Mobile Campaign Integration with DOOH – It Doesn’t Have to be Social! It Just has to Work!
• Refuse Standards, Fight Formats: Secrets to Better DOOH Campaigns
• Cross-Channel Integration: Integrating Digital Signage Into a Single Holistic Digital Communication Solution

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, “Because DPB and DOOH networks provide a wide variety of contextual opportunities in which to engage customers, more advertising agencies and marketers than ever before are looking to leverage the powerful convergence between digital signage, mobile, online, social networking and other media.” He added, DSE’s Advertising & Brand Marketers Seminar Program is designed to help them do just that.”

Registration for the Advertising Agencies & Brand Marketers Seminar Program, the 3rd Annual DPB Advertising Summit, or any of the DSE 2012 educational conference seminars is now available online at www.digitalsignageexpo.net.

Mark your calendar now: Digital Signage Expo® 2012, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for March 6-9, 2012, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2012 updates, use #dse2012. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Digital Signage Expo
Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 180 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The program is comprised of 11 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 40 free presentations staged in three on-floor theaters.

Join. Belong. Get Connected.