OFA Selects Domestic Violence Coordinating Council for Public Service Campaign

The Omaha Federation of Advertising (OFA) has selected the Domestic Violence Coordinating Council of Greater Omaha (DVCC) as its public service recipient for 2009.

“This year’s OFA Public Service Committee will be producing a highly effective public awareness campaign to promote essential prevention, intervention, and treatment techniques for assisting individuals, area organizations and agencies dedicated to serving those effected by and at greatest risk of domestic violence (DV).” said James Taylor, OFA public service committee chair.

Karen Hadley, DVCC Executive Director said, “We’re looking forward to working with the OFA to create an ad campaign that will serve as a powerful Call to Action to create awareness about the inexcusable acts of violence that take a tremendous toll on families.  We are keenly aware that many victims live in fear and silence every day.  DV effects people from all walks of life and knows no boundaries.  The DVCC is truly excited to work with the OFA to raise awareness and give hope to those in need of services and support.”

The OFA will help DVCC by providing a pro-bono advertising campaign, which in the past has had an average worth of $300,000 thanks to the support of area advertising agencies and vendors.  The campaign is currently under development and is slated to kick off in May 2009 and run through December 2009.  Past public service projects recipients include, Project Relate, The Shaken Baby Task Force, The Hope Center, The Ollie Webb Center, Parents United, Youth Emergency Services, the Aidan O’Neil Foundation for the Prevention of Childhood Cancer, Partners for Meth Prevention and Children’s Respite Care Center.