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Thursday Tuesday Wednesday Wednesday Wednesday Tuesday Wednesday 
Please welcome our Ashlee Freeman, Linda Knapp, Mary Wajda, Kris Fischer, Matt Helt, 
August Birthdays 2 Jamie Linn 2 Nikki Huffman 3 Robert H. Culver, Jr. 5 Rod Kestel 6 Scharlie Fitts 8 Jeanne Petty 8 Kathy Gerber 11 Kevin Powell 12 Andrew Rouillard 14 John Sullivan 15 Shannon Gilroy 16 Mike Hansen 20 Joe Comstock 20 Laurie Zagurski 22 Becky Enholm 23 Dan Swoboda 23 Robert McNutt 24 Heidi Mausbach 25 C.J. Stokes 28 Cris Hay-Merchant 28 Kirby F. Smith 
OFA membership, what’s in it for me? What You Get And with a membership in the only professional association dedicated to the advertising and marketing community in Omaha and Council Bluffs, you’ll have the opportunity to meet others who share your career interests, get involved in public service projects and give your talents to industry-related events. What’s more, your membership earns you great benefits:
How To Get It Teri Hamburger Make checks payable to Omaha Federation of Advertising. For questions or more information, contact Teri Hamburger at 561-6625 or teri@novia.net. Rates Why We’re Here Above all, we come together to make advertising a positive force in our economy and culture. We strive to be advocates for advertisers’ rights and to help educate policymakers, the news media and the public on the benefits of responsible, well-crafted advertising. |
Thirsty for Glory? Enter the 2007-2008 Nebraska Addys®! 
Drink in the accolades of your peers at the 2007-2008 Nebraska ADDYs®. The call-to-entries posters have been mailed and the ADDYs® Web site is now live. Enter online today by going to www.nebraskaaddys.org. On the ADDYs® Web site, you can review a list of categories and then access the Online Registration Center to enter your work. The Early Bird Deadline for entries is Wednesday, November 7, 2007 and the Drop Dead Deadline is Wednesday, November 14, 2007. The 2007-2008 Nebraska ADDY® Awards will be held on Saturday night, February 2, 2008 at the Hilton Omaha (across from the Qwest Center). If you have questions, call Mark Carpenter at SKAR Advertising, 402-330-0110, or e-mail your questions to info@nebraskaaddys.org. .............................................................................................................................................. Save the Date for Meet the Pros — February 11 & 12  The 46th Annual Meet the Pros is the area’s best professional development conference for students in advertising, marketing and design. Over two intense days (February 11 and 12) students will hone the survival skills needed to make it in the real world — including portfolio reviews and workshops, resume builders, virtual tours and even how to hunt down that elusive first interview. 
Students receive portfolio reviews from area advertising professionals at last year’s Meet the Pros event held at the MidAmerica Center. For more information contact Teri Hamburger at teri@novia.net or go to www.meetthepros.org. .............................................................................................................................................. Visit OFA at The Buy the Big O! Show October 17th 
The Buy the Big O! Show is the region’s largest and most prestigious business-to-business trade show. Check out OFA at booth 114. The 2007 Buy the Big O! Show is scheduled for Wednesday, October 17, 2007 at Qwest Center Omaha Exhibit Hall B/C from 8:30 a.m. to 5:00 p.m. 
The Buy the Big O! Show brings approximately 400 exhibiting businesses and more than 7,000 people together in one day. This is proof that one-stop networking and marketing happen at Omaha’s largest B2B gathering. .............................................................................................................................................. OFA Small Business Marketing Seminar – Call for Speakers The OFA’s first ever small business advertising/marketing seminar will be held on November 28, 2007, at the Scott Conference Center in conjunction with the Omaha Chamber of Commerce. The event will bring advertisers and media vendors to small business owners in an informal and friendly setting. We need your help to facilitate round table discussions. Is there an area of advertising or marketing that you or someone you know is well versed in? We need volunteers to talk about any one of the following topics:
You will need to be able to lead a 30-minute discussion on the topic and answer questions from small business owners who have little to no knowledge of the topic. Final negotiations are underway for a location so if you’re wondering “where&8221; we’ll answer that question in the near future. Please support the education committee by volunteering a few hours of your time. In return we’ll give you some free breakfast and a great opportunity to meet prospective clients! If you are interested in participating as a round table leader please contact Lisa D’Agostino at 965.4322 or ldagostino@bozell.com. .............................................................................................................................................. OFA’s AdNight Kick-off  Prestige Lounge, 810 S 169th Street Join us for OFA’s AdNight at Omaha’s Prestige World Class Restaurant. Meet new people, visit old friends and get to know one another. Top 5 Reasons for Attending: You also have the chance to win:
Must be present to win. Drawings at 6:30pm. .............................................................................................................................................. October AdBites  How to Stop a Hurricane / Post-Katrina 
“How to Stop a Hurricane” is about 2 things: your company and the work you do. But ultimately, it’s about one thing: survival. How to plan for the unknown knowing you can never plan for it completely. It’s about the way a business is managed, the way people respond to tragedy, and how to use the innate creativity of an organization to overcome almost any obstacle. Tuesday, October 16th, 2007 RSVP by Thursday, October 11th to Teri at teri@novia.net or 561-6625. Josh Mayer is the creative director for Peter Mayer Advertising. He joined the agency in 1991 and brings more than 20 years of experience in advertising copywriting, having worked for Dentsu, Young and Rubicam, and J. Walter Thompson in New York City and J. Walter Thompson and DDB Needham Worldwide in Bangkok, Thailand. Before joining Peter Mayer, Josh worked on a number of national and international accounts, including Kodak Film, Burger King, McDonald’s, Unilever Personal Products, Mobil Oil and Glaxo. Presently, he oversees the creative strategy and advertising on everything from Zatarin’s, the New Orleans Saints, the Louisiana Office of Tourism and the New Orleans Tourism Marketing Corporation. RSVP by Thursday, October 11th to Teri at teri@novia.net or 561-6625. .............................................................................................................................................. PSA Thank You A special note from the 2007 OFA Public Service Campaign recipient: “As you know, Youth Emergency Services helped nearly 800 homeless and at-risk young people last year. However, until your campaign, many in Omaha had never heard of our organization, and even more importantly, were not aware that homeless youth exist in our area. You have raised awareness of this important issue and led by example. Thank you and your committee for all your hard work.” &@12; Bob Storey, Executive Director, Youth Emergency Services............................................................................................................................................... In Memory of… A dear friend and longtime OFA member, Gini Goldsmith, passed away this September of cancer. Gini retired from OPPD last year and had shared her talents on several OFA committees over the years. We thank her for her many contributions to the advertising community. Our thoughts and prayers are with her family. .............................................................................................................................................. Ad World News SKAR Advertising Hires Hansen and LeGrand SKAR Advertising of Omaha announces the addition of a new account coordinator and assistant art director to its agency staff.
.......................................... Bailey Lauerman Announces Promotions and Two New Officers Bailey Lauerman recently announced four promotions including two new vice presidents and officers of the agency. Marty Amsler was promoted to vice president/creative director of the Omaha office and Sean Faden was promoted to vice president/creative director for the Lincoln office. In addition, Joan Hunt was promoted to an account supervisor in Lincoln and Kelly Dworak was promoted to an account executive in Omaha. Sean Faden has been with Bailey Lauerman for 14 years and Marty Amsler began his career in 1996. As vice presidents/creative directors, they oversee the agency creative process from concept to completion and translate the business objectives of clients into creative strategies. Joan Hunt began her career in account service in 1996. Currently, she provides leadership on several accounts including TierOne Bank, MDS Pharma Services, Jeppesen, Honeywell, Lincoln Airport and Dismal River Club. Kelly Dworak has been with the agency for three years. Dworak provides client services to the Omaha Community Foundation, Union Pacific Railroad and The Hospice of Southwest Iowa project........................................... SRA Welcome Monaster and Dubes to Omaha Office Swanson Russell Associates (SRA), Nebraska’s largest marketing communications firm, welcomes Heather Monaster and Lindsay Dubes to its Omaha office. Monaster is an account manager and Dubes is a media coordinator. Monaster serves as a liaison between SRA and various clients, including Mercy Iowa City, Great Plains Regional Medical Center and Wolfe Eye Clinic. She is responsible for developing and initiating strategic plans based upon clients’ marketing objectives. Monaster comes to the agency after working as marketing manager at Omaha’s Joslyn Art Museum. Prior to that, she was marketing director at Nebraska Laser Eye Associates, also located in Omaha. Monaster is from Soldier, Iowa, and graduated with a Bachelor of Arts degree from the University of Northern Iowa in Cedar Falls, Iowa. She was the 2006-2007 president of the Omaha chapter of the American Marketing Association and currently serves as its vice president of sponsorships. As a media coordinator, Dubes assists in planning and buying advertising for a number of clients. Before coming to SRA, she worked for TD Ameritrade in Omaha as a purchasing and sales analyst. Originally from Omaha, Dubes earned a bachelor’s degree in business administration from the University of Nebraska-Omaha. .......................................... Ervin & Smith Launches SheHive – A Marketing to Women Division 
Ervin & Smith Advertising and Public Relations’ new SheHive division will provide consulting, research, strategy and campaign planning for companies looking to connect with female consumers. SheHive uses gender marketing research and the latest marketing trends to develop strategic and creative communications that resonate with women. “Women are making a majority of household purchasing decisions, yet very few companies are successfully capturing their attention,” said Sharon Carleton, President of Ervin & Smith. “We’ve achieved success for many of our clients, helping them gain a share in the growing women’s market. The introduction of the SheHive division is a natural progression for our agency, which has been providing marketing to women strategies to brands for several years.” SheHive services include consulting, brand development, advertising and public relations. For more information about SheHive, visit www.SheHiveMarketing.com or call 402.829.8023. |
Joni Hansen has been named account coordinator, assigned to the ConAgra Foods account. Hansen previously served as a clothing service manager at Tractor Supply Company and also worked for SKAR for 10 years before becoming a full-time mother of two. She brings to SKAR extensive customer relations experience.
Jonathan LeGrand has been named assistant art director, also supporting the ConAgra Foods account. LeGrand will graduate in December from the University of Nebraska at Omaha with a Bachelor of Arts degree in Graphic Communications. Before joining SKAR, he worked as a graphic artist at UNO, and previously received a scholarship for high potential freshmen when entering the College of Art.