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AdNights AdBites 9th District AAF 
Please welcome our Bill O’Neill, Richardson Tena, Teresa Sloboth, Gary Koenig, Jeanette Bendtsen, Vicki Park, Heather Bockert, 
March Birthdays 1 Ron Wall 2 Kathleen Durkin 2 Matt Helt 4 Garrett G. Anderson 5 Margo Riekes 10 Kim Guyer 15 Andy Oerman 17 Jessica Zimmerer 18 Linda H. Lovgren 19 Mike Jungers 20 Ray Dotzler 21 Jim Lauerman 27 Tim Busse 28 Bill Roberts 31 Marty Amsler 
OFA membership, what’s in it for me? What You Get And with a membership in the only professional association dedicated to the advertising and marketing community in Omaha and Council Bluffs, you’ll have the opportunity to meet others who share your career interests, get involved in public service projects and give your talents to industry-related events. What’s more, your membership earns you great benefits:
How To Get It Teri Hamburger Make checks payable to Omaha Federation of Advertising. For questions or more information, contact Teri Hamburger at 561-6625 or teri@novia.net. Rates Why We’re Here Above all, we come together to make advertising a positive force in our economy and culture. We strive to be advocates for advertisers’ rights and to help educate policymakers, the news media and the public on the benefits of responsible, well-crafted advertising. |
OFA Hosts 15th Annual Nebraska ADDY Awards On Saturday night, Feb. 2, 2008, over 430 advertising professionals and college students attended the 15th Annual Nebraska ADDY Awards at the Hilton Omaha. Recognizing the most creative advertising developed in the state during 2007, the theme of the show was “Rack Your Brain” and it was “sponsored” by a fictional creative supplement drink called MindKick. This year’s competition broke records with over 1,100 advertisements being entered for consideration. Lincoln youth branding agency, Archrival, won the Best of Show award for a poster campaign developed for Nomad Lounge in Omaha. In the Student Best of Show category, Eric Nyffeler from the University of Nebraska at Kearney won for a poster campaign designed for Hydra Black Powder Fireworks. The event also included presentations by the Omaha Federation of Advertising and the Advertising Federation of Lincoln of each organization’s respective Silver Medal lifetime achievement award. The OFA Silver Medal was given to Omaha World-Herald Chairman John Gottschalk. The Advertising Federation of Lincoln awarded its Silver Medal trophy to Kay Wunderlich, national sales manager of KLKN-TV. Conducted annually by the American Advertising Federation, the local ADDY Awards is the first of a three-tier national competition. Concurrently, across the country, local winners compete against other winners in one of 14 District competitions. The District winners are then forwarded to the National ADDY Awards. 
ADDY guests view the hundreds of entries on display. 
This year’s competition was sponsored by MindKick, .............................................................................................................................................. Public Service 
The OFA has teamed up with Children’s Respite Care Center to provide an advertising campaign. The campaign concept is: Together we can do anything. This means, regardless of abilities or challenges, a child is innately imaginative, creative, and full of wonder. A smile or a laugh is a universally enjoyed experience, and for a child to smile or laugh brings a real sense of satisfaction. Parents, caregivers, teachers and coaches all share a responsibility to provide the proper environment and encouragement that allows children to reach their highest goals. For one child, that’s reaching the Olympic podium or graduating at the top of their class. For another, it’s completing the simple daily tasks we often take for granted. The sense of accomplishment for either child is genuine and meaningful. Children see their goals much differently than adults. They’re called wishes. They imagine things in much grander fashions. They don’t yet think about “Plan B,” or prioritizing their action item lists. That’s for grownups. For children, the world is a fantastic place, and if asked to choose between handwriting exercises or taking a balloon ride – the choice is clear. Achieving that sense of accomplishment, reaching the goals that will put a smile on a child’s face, and filling them with a sense of value and contribution is Children’s Respite Care Center’s mission. “Together we can do anything” applies to the relationship between child and parent, child and caregiver, caregiver and parent. It is the support we give each other and the bond we build within the group that ultimately benefits our children. .............................................................................................................................................. Urban Wine Hosts After Hours 
Has been cancelled. Keep an eye out for the new date. 
.............................................................................................................................................. PowerNetworking Tuesday, March 11 Through the League of Letters, The Omaha Federation of Advertising is pleased to be partnering with five area communications-related associations (AIGA, AMA, IABC, MADMA and PRSA) to offer our second joint networking event! Visit http://www.leagueofletters.org to learn more and to register for the event – space is limited! Even if you don’t want to participate in PowerNetworking, come anyway! It’s a great chance to reconnect with old friends and meet a few new ones. .............................................................................................................................................. March AdBites luncheon 
Tuesday, March 18, 2008 Interactive 2.0: The emerging trend for truly interactive brand experiences While media-inclusive web sites have shaped the landscape of new and emerging web technologies over the past few years, 2007 was a breakout year for delivering true interactive experiences with media-driven content. Bridging the gap between web and new media, the high-end interactive branding experience is becoming more the norm than the exception. The fact is, clients are asking for it and those that are not, will be soon. Nearly all brands across popular industries are utilizing 3D, animation and video delivery to give the consumer a more immersive experience with products and marketing concepts. In this session, we’ll walk through some creative examples and the behind-the-scenes strategic plans driving this change. We’ll also look at the design industry’s response to demand and how to plan for future growth utilizing these technologies with clients and future projects. Joe Olsen is the President/CEO and co-founder of Phenomblue (www.phenomblue.com), a digital design and technology collective focused on building brands through immersive interactive experiences. With offices in the U.S. and Canada, Phenomblue’s clients include some of the biggest advertising and marketing agencies in the world, providing websites, digital applications, 3D modeling and animation, interactive presentations, content management tools and other strategic technology services. As president of Phenomblue, he oversees business operations, sales and strategic creative development. Since 1997, Joe has been a leading innovator in the interactive design and development community. Prior to Phenomblue, he was a top consultant in the software development field providing Microsoft and Adobe solutions to large and mid-size businesses. As a community leader, Joe co-founded the International .NET Association (www.ineta.org) which serves over 1.5 million registered users worldwide. Joe is also the co-founder and President of the Heartland Developers Network, responsible for running the annual Heartland Developers Conference (www.heartlanddc.com), the largest independent Microsoft development conference in the United States. .............................................................................................................................................. 9th District Coming to Omaha 
The Spring Conference, Governor’s Gala and District ADDYs are on April 19 at the Doubletree Hotel. The ADDY Awards and Governor’s Gala will be hosted by actor John Beasley from the TV show Boston Legal and CSI. You can download the registration for this event here. .............................................................................................................................................. Member Profile: Ron Wall, OFA Ad Pro of the Year 
How many years have you been a member of OFA? What interested you in OFA? What is the greatest accomplishment in your life so far (professional or personal, you choose)? What is/was your favorite thing about working for Goodkind & Goodkind Direct, Inc.? Favorite website? Your last meal would include? You can’t leave home without…? What is the weirdest item on your desk? If you could change one thing in the world, what would it be? If you could take a vacation anywhere in the world for any length of time, where would you go? If your car broke down on the motorway, what would you do? Would you try to fix it yourself? If you were a monster, what monster would you be? If you were to be stranded on an island, which 3 things would you bring with you? Imagine you woke up one morning to find you had switched bodies with someone you know. What would you do? Anything else that would be fun? .............................................................................................................................................. Member Profile: Katie Kemerling, OFA Ad Rookie of the Year 
How many years have you been a member of OFA? How did you feel when you found out you were selected as Ad Rookie of the Year? What is the greatest accomplishment in your life so far (professional or personal, you choose)? What is/was your favorite thing about working for Ervin & Smith? Favorite smell? What would you say if the whole world were listening? What song best describes your life? If you could be a super-hero, which one would you be? If you discovered a new island, what would you name it and why? If you could stop a bad habit that you have, what would you stop? If you had 25-hour days (while everyone else continued to have 24-hour days), what would you do with the extra time? If you were abducted by aliens, would you tell anybody? Why or why not? If you saw someone in public with toilet paper stuck to their shoe, would you tell them? Anything else that would be fun? .............................................................................................................................................. Diamond Marketing Solutions Announces John Roberts, President of Diamond Marketing Solutions announced today that they have completed the asset acquisition of Goodkind & Goodkind Direct. The transaction will increase the production capacity within Diamond Marketing Solutions, Council Bluffs facility. Goodkind Direct is a 23-year-old company, founded by Dan & Kathi Goodkind to serve the direct mailing industry. Diamond Marketing Solutions is corporately based in Illinois and is a full service, results driven, direct marketing company that provides end-to-end solutions for consumer and business-to-business direct marketers. .............................................................................................................................................. Dan Swoboda Named Partner Anderson Partners, Inc., a full-service advertising agency, is pleased to announce that senior art director, Dan Swoboda, was named partner in the firm. A graduate of the University of Nebraska at Kearney, Swoboda earned a bachelor’s degree in visual communication and design. Formerly a designer for Morris Publishing in Kearney, he joined Anderson Partners in July of 1999. He was promoted to senior art director in July of 2002 and currently oversees concept development, graphic design and illustration for the agency. Anderson Partners’ chief executive officer, Scott Anderson, stated, “Dan’s ability to strategize, conceptualize and execute award-winning work makes him an incredible asset to our company. We’re fortunate to work with such a talented designer.” Anderson Partners is full service advertising, public relations and marketing agency in Omaha, Neb., which serves local, regional and national clients. .............................................................................................................................................. Anderson Partners Adds to Staff Anderson Partners, a full-service advertising and public relations agency, is pleased to announce the addition of Clay Wiese and Cara Wilkinson to their staff. A recent graduate of the Creative Center, Clay Wiese served a summer apprenticeship at Anderson Partners and now joins the company as an art director. Although just beginning his career in advertising, he has already won several student ADDYS and AIGA awards for his achievements in graphic arts. A business management major from Metropolitan Community College, Cara Wilkinson has extensive experience in retail sales, management and training. Currently, she serves as receptionist/administrative assistant at Anderson Partners. Krista Meisinger, the firm’s chief financial officer, said the agency is very excited about the appointments. “Clay bolsters our creative by bringing with him new and compelling ideas to leverage the Internet. Cara’s office management skills help us increase our organizational capacity and maintain a high level of client service.” Anderson Partners is a full-service advertising, public relations and marketing agency in Omaha, Neb., which serves local, regional and national clients. .............................................................................................................................................. The America Advertising Federation Comments The Federal Trade Commission is currently undertaking a regulatory review of its environmental marketing guidelines, or “Green Guides.” The Guides were last updated in 1998. The AAF has joined with AAAA and ANA to weigh in on the issue. Our comments urge the FTC to use caution and move slowly in any revision of the guides. We cite three primary reasons for caution:
You can get a copy of our comments here. Do not hesitate to contact us if you have any comments or questions. .............................................................................................................................................. From the AAF FCC Majority Approves Product Placement Examination Three of five commissioners at the Federal Communications Commission have signed a letter “on circulation” to initiate a Notice of Proposed Rulemaking on embedded advertising in television broadcasts. All five commissioners must sign the letter in order to bypass a Notice of Proposed Inquiry and go directly to rulemaking. Since the agency has not established any consumer harm, the AAF believes a Notice of Proposed Rulemaking is unnecessary. We have sent a joint letter to the FCC urging they instead initiate a Notice of Proposed Inquiry to examine the issue. A copy of the letter is available here. Rep. Dingell Criticizes DTV Education Budget House Energy and Commerce Committee Chairman John Dingell, D-Mich., has criticized the $20 million allocated in President Bush’s proposed 2009 budget for digital television transition education as insufficient. In a statement, Dingell said that “Television is the primary means by which the public receives news concerning public safety and national security, so public awareness of the digital television transition is critical. If we are truly concerned about the safety and security of our nation, we should not be attempting this transition on the cheap.” The House Telecommunications and the Internet Subcommittee will hold a hearing next week on the status of education efforts. The final switch from analog to digital television is scheduled for February 17, 2009. FTC Fines Marketer for Violating CAN-SPAM Senate Health, Education, Labor and Pensions Committee Chairman Ted Kennedy, D-Mass., and House Committee on Oversight and Government Reform Chairman Henry Waxman, D-Calif., have reiterated their intent to pass legislation that would expand the Food and Drug Administration’s authority over direct-to-consumer ads for drug products sold over the counter, including the possibility of reviewing ads before they air. The Nonprescription Drug Modernization Act of 2007 (S. 2311 and H.R. 4083) was introduced in November but no hearings have been held. FTC Announces Mobile Marketing Town Hall Meeting On February 14, the Senate Commerce, Science and Transportation Committee will hold a hearing on the status of government and industry efforts to prepare the public for the 2009 analog to digital television transition. Additionally, the House Energy and Commerce Committee Telecommunications and the Internet Subcommittee will hold its own digital television transition hearing on February 13. .............................................................................................................................................. |
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