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June AdBites Luncheon July AdBites Luncheon 
June Birthdays 1 Shelton Crouch 2 Troy Reding 3 Heidi Grunkemeyer 3 Joni LeRette-Flores 3 Renee Hollingsworth 6 Danyel Stoddard 11 Jim Svoboda 16 Claudia Martin 16 Patrick Stibbs 16 Teresa Lauver 17 Kekailba K.Q. Palea 17 Susan Hampel 20 Ruth Williams 21 Tiffany Jessen 24 Marla Weeks 26 Tom Dudycha 28 Carrie Kentch 29 Carol Ravnsborg 30 Robert Ervin 
OFA membership, what’s in it for me? What You Get And with a membership in the only professional association dedicated to the advertising and marketing community in Omaha and Council Bluffs, you’ll have the opportunity to meet others who share your career interests, get involved in public service projects and give your talents to industry-related events. What’s more, your membership earns you great benefits:
How To Get It Teri Hamburger Make checks payable to Omaha Federation of Advertising. For questions or more information, contact Teri Hamburger at 561-6625 or teri@novia.net. Rates Why We’re Here Above all, we come together to make advertising a positive force in our economy and culture. We strive to be advocates for advertisers’ rights and to help educate policymakers, the news media and the public on the benefits of responsible, well-crafted advertising. |
Public Service Children’s Respite Care Center A garage sale was held on March 28 and 29 from 9 a.m. to 3 p.m. Children’s Respite Care Center received a lot of media coverage prior to the event on various news stations (TV). The spots were also aired on NRG Media radio stations. CRCC raised a little over $10,000! Watch the commercial here. Please enjoy the following print materials created for Children’s Respite Care Center. 
.............................................................................................................................................. OFA Membership Profile Kathleen Durkin, VP/Creative Director, Swanson Russell 
1. How long have you been a member of OFA? 2. Why did you join? 3. What time do you wake up? 4. Describe your favorite kitchen sound? 5. Do you prefer to cook, or dine out? 6. Do you prefer movies or TV? 7. Do you sing in the shower? If you do, what songs? 8. If you became a multi-millionaire overnight, what would you buy? 9. How many tattoos do you have? 10. What do you like most about your job? 11. What was your favorite toy as a kid? 12. How many rings before you answer the phone? 13. What are some of the different jobs that you have had in your life? 14. What or who inspires you? 15. Any thing else interesting? .............................................................................................................................................. 2007 – 2008 Club Achievement for OFA The Omaha Federation has been recognized in numerous categories by both the 9th District and the National American Advertising Federation. Congratulations to our club for exceptional work! 9th District Club Achievement 1st Place 2nd Place 3rd Place AAF National Club Achievement 1st Place 2nd Place 3rd Place .............................................................................................................................................. June AdBites Luncheon  Hybrids—Not Just Trendy for Automobiles 
June 17, 2008 Newspaper Web sites are helping newspapers grow audiences online and the newspaper industry is evolving into a hybrid print and digital content provider. Gary Meo, Scarborough’s Senior Vice President, Print and Digital Media Services, is responsible for the sales and service of Scarborough’s products to over 261 major metropolitan daily newspapers, alternative newsweeklies, magazines and dot.com companies nationwide. Before joining Scarborough in 1995, Gary held marketing and research positions at Time Inc., People Weekly, LA WEEKLY, the Los Angeles Times and Hispanic Magazine. Gary earned a BA degree from the State University of New York at Binghamton and is a graduate of the Executive Program in Management at UCLA’s John E. Anderson Graduate School of Business. Gary lives in Austin, Texas with his wife, Meg, and children Emily, 17 and Eric, 16. .............................................................................................................................................. July AdBites Luncheon Presenting Persuasively: How to Sell Your Ideas to Clients, Superiors and Teammates 
Tuesday, July 15 Presenting Persuasively: How to Sell Your Ideas to Clients, Superiors and Teammates Sheila Campbell, President, Wild Blue Yonder, Inc. No matter how good our ideas are, they aren’t worth anything if you can’t persuade other people to act on them. Sheila Campbell will show you how to enhance your credibility and plan your presentation strategy so your great ideas can come to life. Sheila Campbell is president of Wild Blue Yonder, Inc., a consulting firm centered around organization behavior, creative thinking, strategic planning and leadership, with a particular focus on marketing oriented organizations. Wild Blue Yonder clients have included the World Bank, National GeographicTelevision, America Online, FannieMae, and the Boston Museum of Fine Arts, among others. Her advertising clients have included Arnold Worldwide, JWT, Ogilvy Worldwide, Euro RSCG, the American Association of Advertising Agencies (AAAA) and the Institute of Canadian Advertising. .............................................................................................................................................. Grape and Grain Recap  OFA’s third annual Grape and Grain event took place on Thursday May 15 at Spirit World in Omaha. More than 20 people came and enjoyed wine and beer sampling and a delicious spread of appetizers, fruit, cheese and desserts from the Deli at Spirit World. The silent auction provided the entertainment, as bidders competed for their favorite items. This year’s event auctioned off 29 donated items valued at over $37,000! Items included tickets to the Stir Concert Cove, spa packages, direct mail, radio and television airtime, podcasting services, mailing lists (including a 100,000 name list from InfoUSA) and many other media and non-media related items. The event rose over $3,000 for the Omaha Federation of Advertising.  .............................................................................................................................................. Interpublic Women’s Leadership Network  The Interpublic (NYSE: IPG) Women’s Leadership Network (WLN), an IPG-wide organization that promotes the advancement, retention and recruitment of women, sponsored a live webcast event on April 29th in Chicago. The event was simulcast in 12 markets around the US and London. Nearly 1,000 members of the IPG network turned out to enjoy the event. Attendees represented a diverse array of IPG companies including McCann, Draftfcb, Gotham, Universal McCann, Initiative, Weber Shandwick, Hill Holliday, Mullen and many others. The keynote address delivered by Genevieve Bos, Founder of PINK Magazine, was followed by a thought-provoking discussion featuring panelists Nina DiSesa, Chairman of McCann NY, Margo Georgiadis, CMO Discover Financial Services, and Kerri Martin, Founder of Goosebumps! and former CMO of Volkswagen. Topics included mentoring, networking and other strategies for career advancement for women in the corporate world. About Interpublic .............................................................................................................................................. Ad World News Bailey Lauerman Announces Staff Promotions LINCOLN (Neb.) – Bailey Lauerman, a marketing communications firm, recently announced several new hires in the Lincoln and Omaha offices. The Lincoln office has added Raleigh Drennon, associate creative director, Nino Kapetanovic, interactive developer, Dawn Kjeldgaard, project manager and Brandon Oltman, graphic designer. The new staff members in the Omaha office include Meghan Kifer, project manager and Derek Peterson, traffic manager. Raleigh Drennon has more than 20 years of industry experience. Prior to joining the agency, he served as a vice president and managing officer of Greteman Group, one of the largest advertising agencies in Kansas. There, Drennon’s creative work was nationally recognized for a broad range of brands including Bombardier Flexjet and Royal Caribbean Cruises. He is a graduate of Miami University of Ohio and taught advertising, copywriting and integrated marketing campaigns at Wichita State University as an adjunct faculty member. Nino Kapetanovic joins the agency from the University of Nebraska-Lincoln, where he served as a multimedia designer. Kapetanovic also provided animation for the History Channel and National Geographic Channel. With seven years of interactive experience, Kapetanovic specializes in 3D modeling and animation, Flash application development and video special effects. He will receive his bachelor’s degree in information systems management from Doane College this May. Previously, Dawn Kjeldgaard was the director of marketing and admissions at the Waverly Care Center in Waverly, Neb. She earned a master’s degree in marketing communications and advertising from the University of Nebraska-Lincoln and has more than 10 years of industry experience. Brandon Oltman is a recent graduate of the University of Nebraska-Kearney. He received significant recognition in the student category at the 2008 Nebraska Addy’s. As a graphic designer, Oltman will contribute creatively to several of the agency’s accounts. Meghan Kifer was a timeline specialist at Zak Designs in Spokane, Wash., a company that creates melamine designs for clients such as Disney, Nickelodeon, Marvel, DreamWorks and Hasbro. She has a bachelor’s of science in journalism from the University of Nebraska-Omaha and will help manage the activities of several Omaha-based clients. Derek Peterson comes to the agency from the Kansas City Royals, where he was a marketing assistant. Peterson has a bachelor’s of science in business administration from the University of Nebraska-Lincoln and will manage daily workflow operations for the Omaha office. Bailey Lauerman is a nationally recognized marketing communications firm. From offices in Lincoln and Omaha, Neb., the agency works to build some of America’s top brands and companies. More information about the agency is available at baileylauerman.com .......................................................................... FCC Holds Net Neutrality Hearing The Federal Communications Commission held a public hearing on network neutrality practices at Stanford University, hearing testimony from Internet entrepreneurs, legal scholars and other experts. Despite calls for further government involvement, FCC Chairman Kevin Martin said that his agency already has the regulatory oversight it needs to enforce existing policy rules. Commissioner Deborah Taylor Tate said that she was encouraged by changes made by Internet service providers to better ensure neutral download speeds, saying that the marketplace is “responding to appropriate oversight mechanisms.” Consumer rights representatives disagreed, saying that there was not a level playing field and the FCC should do more to preserve network neutrality. Following the FCC hearing in California, the Senate Commerce Committee held a hearing where Martin warned that at least one Internet service provider was slowing download speeds for purposes other than easing network congestion but reiterated his belief that the FCC can preserve Internet network neutrality without additional regulation. .......................................................................... Florida Tax Amendment Put on November Ballot A proposed Florida state amendment that would allow the legislature to decide whether to repeal sales tax exemptions for business services was approved by the state’s Taxation and Budget Reform Commission. The plan, which will be put before voters on the November ballot, would eliminate the main local property tax for public schools and require the legislature to find ways to offset the $9.6 billion in revenue via several options. The legislature could raise the sales tax by one percent, cut spending or repeal existing sales tax exemptions, including advertising. The commission approved the tax-swap amendment by a vote of 18-7. State Sen. Mike Haridopolos, R-Melbourne, has been a vocal opponent of the proposal and held a special meeting of his Finance and Tax Committee last week to hear concerns from schools and businesses, including the AAF Fourth District. If voters approve the amendment, current sales tax exemptions important to advertising could be repealed as early as 2011. The AAF will continue to work to oppose the amendment, because any tax on advertising would immediately harm the industry, raise overall tax costs and cause economic damage. .......................................................................... New York Approves Internet Sales Tax New York Gov. David Patterson has enacted a new sales tax on purchases from out-of-state Internet retailers, including Amazon.com and eBay. The tax applies to sellers who have any affiliation with New York retailers, even if the company does not have any operations or employees in the state. Instead, the new law requires any site with at least one New York-based “agent,” such as a reseller or auction listing seller, to collect sales tax. The new tax is scheduled to go into effect on June 1 but will likely be challenged in court. In 1992, the U.S. Supreme Court ruled that out-of-state retailers did not have to collect sales tax unless they had a brick-and-mortar presence in a state. .......................................................................... EU Panel Makes Internet Data Retention Recommendations An advisory group of the European Union has recommended that Internet service providers delete all user information after six months. The panel, organized in December under the EU’s Article 29 Working Party, specifically targets advertising-supported search engines, saying that both businesses and governments could exploit the data history. The recommendations suggest that Web site operators should inform users about data practices, make data that is no longer useful anonymous and store search queries separately from a user’s IP address and other identifiable information. The Article 29 Working Party currently regulates consumer data protection on a case-by-case basis within the European Union. The advisory panel was formed soon after the Federal Trade Commission proposed its behavioral advertising guidelines. .......................................................................... FTC Holds Green Marketing Workshop The Federal Trade Commission held an environmental packaging workshop on April 30, hearing opinions from government officials, environmental group representatives and manufacturing and packaging companies. Most panelists agreed that changes were needed to the FTC’s Green Guides, a document that outlines permissible environmental claims in packaging and advertising. David Mallen of the Councils of Better Business Bureaus’ National Advertising Division said that environmental claims in advertising have nearly overtaken superiority claims as the most scrutinized. Panelists argued that consumers want brands to play a larger role in improving the environment and are often confused by environmental terminology, including “biodegradable,” “compostable” and “recyclable materials” versus “recycled materials,” and stressed that because there is no single body of data on recycling efforts, it is difficult to substantiate environmental claims. New FTC Chairman William Kovacic said his agency will continue to focus on state-of-the-art and difficult policy decisions, in combination with consumer protection, education and law enforcement. The AAF filed joint comments with the FTC urging them to proceed cautiously before making any revision to the guides. A copy of the letter is available here (pdf). More information about the workshop is available here. .......................................................................... House Oversight Subcommittee Plans DTC Advertising Hearing The Oversight and Investigations Subcommittee of the House Energy and Commerce Committee held a hearing on May 8 titled “Direct-to-Consumer Advertising: Marketing, Education or Deception?” Witnesses scheduled to testify included Dr. Ruth S. Day, a Duke University School of Medicine professor who has previously presented research to the Food and Drug Administration critical to DTC advertising, and representatives from pharmaceutical companies with products whose advertising has been suspended because of controversial claims. The outcome of the hearing might be a renewed effort to enact legislation restricting DTC advertising, including a multiyear moratorium on new drug advertising. .......................................................................... Telecommunications Committee to Hold Net Neutrality Hearing The Telecommunications and the Internet Subcommittee of the House Energy and Commerce Committee will hold a hearing on H.R. 5353, the Internet Freedom Preservation Act. The bill, introduced by Telecommunications Subcommittee Chairman Edward Markey, D-Mass., would direct the Federal Communications Commission to formally investigate whether Internet service providers restrict the speed at which users access certain online content. The bill would not mandate any network neutrality standards. So far, neither the House nor Senate has passed any net neutrality bills. .......................................................................... Nielsen Moves February 2009 Sweeps to March, After DTV Transition In order to ensure the continued accuracy of television audience estimates, Nielsen announced it will move its usual February sweeps period to March 2009, after the end of the analog-to-digital broadcast television transition. TV companies rely on sweeps ratings numbers to establish advertising rates. In the same announcement, the company noted it will continue providing overnight ratings in February 2009 and does not anticipate any changes to national ratings reporting. Nielsen currently monitors broadcast signals over the air, so it may rely on cable signals as backup during the transition over the next several months. .......................................................................... Amazon.com Files Complaint Against Enacted New York Online Sales Tax Seattle-based online retailer Amazon.com has filed a complaint with the New York State Supreme Court saying that a new law requiring some out-of-state retailers to collect sales tax is unconstitutional. Under the provisions of the law, scheduled to go in effect on June 1, any online retailer with at least one New York-based “agent,” such as a reseller or auction listing seller, must collect sales tax. The language of the law is designed to circumvent a 1992 U.S. Supreme Court ruling that stated out-of-state retailers do not have to collect sales tax unless they have a brick-and-mortar presence in a state. .......................................................................... Florida Taxation and Budget Reform Committee The Florida Taxation and Budget Reform Commission has approved placing a $9 billion “tax swap” on the ballot in November. The measure could have severe consequences for advertising. The proposed constitutional amendment would cut the property tax by an average of 25 percent—an estimated $9 billion of state revenue in 2011 if the plan goes into effect. The property tax is the main source of education funding in Florida and the amendment would require the legislature to maintain the same level of education funding. While it does not mandate where the new revenue would come from, it specifies that the legislature can raise the six percent sales tax by one percent and eliminate existing sales tax exemptions. A one percent increase in the sales tax would raise approximately $4 billion, leaving the legislature $5 billion short of the amount needed to replace the lost property tax revenue. This means that the tax exemptions for many services—including advertising—would likely be at risk. In order to be enacted, the amendment must be approved by 60 percent of Florida voters in November. The AAF, our Florida advertising federations and their lobbyist, Jack Hebert, are talking with other business groups to develop a strategy for addressing this issue and protecting advertising’s tax exemption. .......................................................................... House Names CPSC Bill Conferees The House of Representatives has named conferees charged with resolving differences in H.R. 4040 and S. 2663, the Consumer Products Safety Commission Reform Act. Reps. John Dingell, D-Mich., Henry Waxman, D-Calif., Diana DeGette, D-Colo., Jan Schakowsky, D-Ill., Joe Barton, R-Texas, Ed Whitfield, R-Ky., and Cliff Sterns, R-Fla., must reach a compromise with senators over differences in the two bills. The Senate has not yet named its conferees. The Senate version of the bill contains a provision that would require manufacturers, distributors or retailers of children’s toys containing small parts to include additional cautionary statements in or immediately adjacent to internet and catalog advertisements. The House version instead calls for a CPSC investigation of the need for additional warning labeling before requiring it. Prior to Senate approval of the bill, the AAF sent letters to senators asking them to adopt language present in the House bill. A copy of the letter is available here. .......................................................................... Senate Commerce Committee Approves New Tobacco Labeling Restrictions The Senate Commerce, Science and Transportation Committee has approved a bill that would effectively prohibit cigarette marketing terms such as “ultralight” and “low-tar.” S. 2685, introduced by Sen. Frank Lautenberg, D-N.J., would ban the current testing methodology used by the Federal Trade Commission. Currently, “ultralight” cigarettes must contain less than six milligrams of tar and “light” or “low tar” must contain less than 15 milligrams. According to Lautenberg, research indicates that cigarette testing method is flawed, adding “the public demands and deserves truth in labeling.” Last year, FTC Chairman William Kovacic told senators that the testing methods were flawed. FTC Associate Director for Advertising Practices Mary Engle said that if the bill is enacted, it is theoretically possible for the commission to develop a different method of testing cigarettes. .......................................................................... House Judiciary Chairman Introduces Net Neutrality Bill House Judiciary Committee Chairman John Conyers, D-Mich., has introduced a bill that would mandate network neutrality under antitrust law. The Internet Freedom and Nondiscrimination Act of 2008 would prohibit Internet service providers from download and upload speed discrimination of any Internet content, applications or service. Specifically, the bill would amend the Clayton Act, which was originally enacted in 1914 and addresses broad anticompetitive pricing and services discrimination, to include Internet services discrimination. Another network neutrality bill under consideration in the House would instead codify the Federal Communication Commission’s nondiscrimination policies and ensure that the FCC had the power to enforce those regulations. The bill (H.R. 5353) was introduced in February by House Telecommunications and the Internet Subcommittee Chairman Ed Markey, D-Mass. .......................................................................... More DTC Hearings Likely, Says Chairman Stupak At a recent breakfast, Chairman Bart Stupak, D-Mich., of the House Energy and Commerce Committee Oversight and Investigations Subcommittee indicated he plans to hold additional hearings on direct-to-consumer advertising of pharmaceuticals. The congressman expressed dissatisfaction with the “lack of focus” in the May 8 hearing. In response to a question from AAF’s Clark Rector, Chairman Stupak said he wants to hear from broadcasters on the issue and added that committee Republicans would like to invite a representative of the Food and Drug Administration to testify. Connecticut Legislature Adjourns Without Considering Online Advertising Bill The Connecticut legislature has adjourned sine die for the year without consideration of an online advertising bill that would have increased behavioral marketing regulation. House bill 5765 would have required third-party network advertisers to inform users of a Web site of its data collection and use practices. The AAF opposed the bill, because absent any demonstrable consumer harm or concern with Internet advertising, additional government regulation is unnecessary. A similar bill is still under consideration in New York; however, no new action has been made. Any action should be at the federal level to avoid a patchwork of inconsistent state legislation. |
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