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15th Annual Nebraska Meet the Pros AdNights AdBites 9th District AAF Join Now for only $50! 
Please welcome our Robert Mucciaccio, Matthew Johnson, Jamie Luethge, Andrew E. Nelson, John Hardy, Steve Van Buren, Sherly Okash, CJ Wilson, Damon Anderson, Joe Wolf, Armando Salgado, Karen Banyay, Susan Humpel, Mike Benson, Joe Wolf, Adam Anderson, Abby L. Bonwell, Courtney Brewer, Joni LeRette-Flores, Dawn Iliff, Angie Schendt, Janice D. Swanson, Join Now for only $50! 
February Birthdays 2 Kelley Bohaboj 2 Mike Compton 3 Lance Koenig 5 Erin Albers 5 Wendy Wiseman 6 Stacey Rycroft 9 Daryl Anderson 9 Kathy McArdle 10 Abby L. Bonwell 11 Shannon Wallace 14 Brad Felger 14 Jill Kreikemeier 17 Dave Webster 17 Karen Kubicek 18 Jeramy Swain 18 Tim Schmad 19 Penny Hatchell 19 Rachel Stageman 23 Genevieve Shaw 23 Jennifer Bujarski 24 Fred Clark 26 Marty Winters 27 Lori Brunnert 28 Lori Krenc March Birthdays 1 Ron Wall 2 Kathleen Durkin 2 Matt Helt 4 Garrett G. Anderson 5 Margo Riekes 10 Kim Guyer 15 Andy Oerman 17 Jessica Zimmerer 18 Linda H. Lovgren 19 Mike Jungers 20 Ray Dotzler 21 Jim Lauerman 27 Tim Busse 28 Bill Roberts 31 Marty Amsler Join Now for only $50! 
OFA membership, what’s in it for me? What You Get And with a membership in the only professional association dedicated to the advertising and marketing community in Omaha and Council Bluffs, you’ll have the opportunity to meet others who share your career interests, get involved in public service projects and give your talents to industry-related events. What’s more, your membership earns you great benefits:
How To Get It Teri Hamburger Make checks payable to Omaha Federation of Advertising. For questions or more information, contact Teri Hamburger at 561-6625 or teri@novia.net. Rates Why We’re Here Above all, we come together to make advertising a positive force in our economy and culture. We strive to be advocates for advertisers’ rights and to help educate policymakers, the news media and the public on the benefits of responsible, well-crafted advertising. |
Session for Professors at Meet the Pros 
This is the second year we’re holding a “For Professors Only” session at Meet the Pros. Six panelists who are experts on one of the three topics will speak briefly, followed by a question/answer portion. This session was created to be an open forum for professors and industry professionals to engage in a frank discussion about preparing students to enter the field of advertising. The topics are chosen based on feedback from last year’s professional development session and from professor comments at AAF and OFA events. This year’s topics are:
The speakers are:
The session will take place at 2 p.m. on February 12th following the luncheon and keynote speaker. Participants must register for Meet the Pros. Contact Christin Goetz at cgoetz@bozell.com or Teri Hamburger at teri@novia.net for more information. .............................................................................................................................................. Ad Night with Urban Wine Company  Urban Wine Company will be hosting AdNight, Thursday, March 6 from 5 p.m. to 7 p.m., 1037 Jones Street. Come out to mix and mingle, meet old friends, make new contacts and make the most of networking in the ever-changing world of advertising. Relax and unwind at OFA’s AdNight! 
.............................................................................................................................................. Bowl-O-Rama Bowl-O-Rama with the OFA was on Friday January 25 at the new Thunder Alley Entertainment Complex in Elkhorn. Eleven teams played for bragging rights and a stellar trophy. 
John, from Metropolitan Community College’s team, won the grand prize with a high score of 206. The “King and Queen Gutter Balls” won beauty baskets including gift cards to Garbo’s. The Ervin & Smith, MCC and Swanson Russell teams all designed special shirts for the event. While all the shirts were clever, a special secret panel of judges concurred that the Swanson Russel team had the best design. 
Raffle prizes were awarded, including $100 to Seven Salon and $25 to Tim’s Wood Oven Pizza. The grand prize was tickets to The Holland Performing Arts. Thanks to all who attended and made the night such a great event. OFA raised nearly $500 in two hours of fun! .............................................................................................................................................. February AdBites 
Presentation of OFA 2008 Awards: 3D Animation and Visual Effects Outpost 12 Studios, formed in 2005, has seen tremendous growth over the past two years. Focusing on animation, visual effects and video production. Outpost 12 Studios provides creative solutions for regional and national clients. To view their impressive reel, visit www.outpost12studios.com. Tuesday, October February 12, 2008 RSVP by Thursday, February 5th to Teri at teri@novia.net or 561-6625. In addition to our regularly scheduled AdBites, Meet the Pros would like to invite you to hear breakfast speaker Jeff Beals. Self Marketing Power: Jeff Beals, Vice President of Operations In order to get ahead, land a big client, or make a difference in the community, professionals need to establish and exploit their “personal brands.” Today’s marketplace is crowded and noisy, making it difficult to stand out. That’s why Jeff Beals, a real estate executive, radio talk show host, part time college professor, and newspaper columnist, has prepared an enlightening and entertaining presentation designed to give you the secrets of effective self marketing:
Tuesday, October February 12, 2008 RSVP by Thursday, February 5th to Teri at teri@novia.net or 561-6625. .............................................................................................................................................. Swanson Russell Associates Wins LINCOLN, Neb. (Dec. ‘07) – With the help of an infamous (and fictitious) tick named Ichabod Lyme, Swanson Russell Associates (SRA) was awarded “Best of Show” at the Public Relations Society of America (PRSA) Nebraska Chapter awards ceremony on December 13 in Omaha, Nebraska. The Central Pennsylvania PRSA Chapter selected SRA as the “Best of Show” award winner for its unique and successful product launch of Sergeant’s Pet Care Products new flea, tick and mosquito control product called Sergeant’s Gold Flea and Tick Squeeze-On for Dogs. The judges decribed the FTMLO campaign as “very creative, thorough and scientific” Swanson Russell Associates created a fictitious fringe group called the “Flea, Tick and Mosquito Liberation Organization” (FTMLO), to create buzz and cut through the clutter of what the media and consumers may perceive as another “revolutionary product.” The FTMLO campaign consisted of a two month, five-phased protest of the product and the company through various media relations tactics, such as a break-in at Sergeant’s corporate headquarters captured on surveillance video; disruption of a news conference at Global Pet Expo, the pet industry’s largest trade show; and protest outside Sergeant’s with a “live” breaking-news TV report. In addition to the “Best of Show” award, SRA won three Awards of Excellence and four Awards of Merit. Another surprise win went to SRA’s Public Relations Manager, Jennifer Windrum, who was named Nebraska PRSA “Professional of the Year.” Windrum was presented with the chapter’s highest honor for her work as program chair for the Nebraska PRSA and her other professional and creative accomplishments on behalf of SRA and its clients. Founded in 1962 and with offices in Lincoln and Omaha, SRA offers its clients advertising, public relations and other marketing communications services. SRA serves local and regional accounts in various industries and specializes in the outdoor recreation, turf, healthcare and agribusiness industries nationally. For more information, visit www.sramarketing.com .............................................................................................................................................. Message from the American Advertising Federation January 17, 2008 The Federal Communications Commission is currently considering whether product placement (or “embedded advertising” in their terminology) in television programming should be accompanied by a simultaneous disclosure. The matter is currently circulating among the commissioners, meaning that if a majority sign on, it would go directly to a Notice of Proposed Rulemaking. While this does not commit the FCC to adopt a rule, and industry would have an opportunity to comment, it suggests a presumption by the agency that regulatory action is necessary. The American Advertising Federation has joined with the AAAA and ANA to send a letter to the commissioners asking that the agency consider the action under a Notice of Inquiry. Given the significance, complexity and economic implications of the issue for free media, we believe the commission should conduct a closer examination of the issue to determine if any problems exist before considering possible regulatory solutions. A copy of the letter is available here (Word document). Please do not hesitate to contact me if you have any questions. .............................................................................................................................................. An Update From Murray Gaylord, AAF Chairman When I was elected AAF chairman at the AAF National Conference in Louisville last June, I outlined three major initiatives that came out of a major research study among AAF members. These goals for the AAF are:
Below is an update on each. The ADDY Awards. The ADDY Awards are clearly highly regarded in our industry, with almost 60,000 entries from all across the country and generating significant revenue to both the local clubs and districts. And yet, many of you have told me you believe it is not perceived as the best of the best. My goal, therefore, is to see what changes might make sense, recognizing that any changes in the ADDYs must protect—and hopefully build—current revenues. To this end, a task force, co-chaired by Rick Carpenter, ADDYs Branding Committee chair, and Stacy McCullough, National ADDYs Committee chair, has been very active on this initiative. The group is looking at virtually every aspect of the ADDYs. To ensure the recommendations reflect the views of the industry, Simmons Research Company has volunteered to conduct an in-market study this month to obtain insights into how advertisers and agencies perceive the ADDYs and what they would like to see changed, if anything. The task force expects to present an update at the March Council of Governors and AAF Board of Directors meetings and final recommendations at the National Conference in Atlanta in June. Add Value to AAF Members. One of the key insights from the 2007 research study conducted by Erdos and Morgan, was the clear finding that too many AAF members did not see or understand the value that the AAF provides them personally or professionally. I found this disturbing because as a longtime member, I am convinced that the AAF does provide great value to our industry. But I also understand that perception is reality, and therefore the AAF has to do a better job of (a) communicating the value of the organization, and (b) creating even more value to ensure we are seen as a good—or great—value for the money. So…what makes AAF valuable today? Below are my top reasons why I believe the AAF is—or can be—valuable to each and every member. (These are not in any particular order.)
(Before I move on to my final goal, I would like to encourage all AAF local clubs to embrace the name change that Wally Snyder recommended last January. I hope the reasons above address the concerns some of you may have. You will not lose your local identity and can in fact enhance the value of the organization. I understand that 45 clubs and districts have changed their names so far, and I hope at least 100 clubs will have adopted the name change by the time of the AAF National Conference 2008 in June.) My third goal is for the AAF to develop what we have named the AAF Knowledge Center. The vision is to create a Web-based curriculum aimed at educating and enlightening AAF members in all aspects of the extraordinary changes occurring in advertising, media, marketing, public relations, and more. All webcasts would be archived on the AAF site and available for all members any time. This was the number-one request from AAF members and will most likely take the longest to fully execute. We have already made progress as the AAF Academic Committee has embraced the initiative, and we have had meetings with several possible partners (for funding and/or content) from corporations and academia. More details will follow later this year on this initiative. .............................................................................................................................................. Membership Special Enjoy the benefits of the Omaha Federation of Advertising at a lower cost. Join now—membership fees are prorated through June 2008 at only $50.00. That saves you $40! Pass this discounted rate on to your associates—there’s never been a better time to join! Enjoy these perks:
How to join: Teri Hamburger Executive Director Omaha Federation of Advertising P.O. Box 6146 Omaha, NE 68106 Make checks payable to Omaha Federation of Advertising. For more information, please contact Teri Hamburger at teri@novia.net. |
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