|
|
9th District AAF AdNights AdWars Grape & Grain 
Please welcome our Kellie Gundvaldson, Carolyn Hund, 
March Birthdays 1 Amanda Peterson 2 Rich Bailey 4 Kristine Ryan 15 Eric Hanneman 15 Todd J. Boswell 16 Sheila Kuehn 17 Angelica Carl 17 B.J. Tobin 19 Jeanie Sturgeon 22 Lance Blair 23 Lisa K. Setlak 24 Candy Henning 24 Jeanette Bendtsen 30 Kathy Toupin 
OFA membership, what’s in it for me? What You Get And with a membership in the only professional association dedicated to the advertising and marketing community in Omaha and Council Bluffs, you’ll have the opportunity to meet others who share your career interests, get involved in public service projects and give your talents to industry-related events. What’s more, your membership earns you great benefits:
How To Get It Teri Hamburger Make checks payable to Omaha Federation of Advertising. For questions or more information, contact Teri Hamburger at 561-6625 or teri@novia.net. Rates Why We’re Here Above all, we come together to make advertising a positive force in our economy and culture. We strive to be advocates for advertisers’ rights and to help educate policymakers, the news media and the public on the benefits of responsible, well-crafted advertising. |
OFA Membership Profile Don Browers, past OFA president (1986-87), OFA & 9th District Ad Man of the Year (1990), an OFA Silver Medal Winner (1995), and served on the OFA 100 committee planning the event. How many years have you been a member of OFA? What interested you in OFA? Where are you originally from? If you were a can of soup which one would you be? What is the greatest accomplishment in your life so far (professional
or personal—you choose)? Who inspires you? What has been the biggest risk you’ve taken that has been a success? What is/was your favorite thing about working for KETV? What are you most looking forward to? What is your dream vacation? Favorite website? Your last meal would include? You can’t leave home without?? What is your favorite thing about Omaha? .............................................................................................................................................. 9th District Coming to Omaha 
The Spring Conference, Governor’s Gala and District ADDYs are on April 19 at the Doubletree Hotel. The ADDY Awards and Governor’s Gala will be hosted by actor John Beasley from the TV show Boston Legal and CSI. You can download the registration for this event here. .............................................................................................................................................. Urban Wine Hosts After Hours 
Free Hors d’oeuvres & Raffle Omaha’s newest wine bar is the posh site of AdNight on April 10. Urban Wine is welcoming OFA members and guests with free hors d’oeuvres, and its extensive menu of fine wine, brews and spirits. Come for the camaraderie, networking and tasty fare. We’ll sweeten the evening by raffling off some prizes including bottles of wine and gift certificates to Urban Wine from Swanson Russell Associates! Come out for a fun get together after work sponsored by Printco Graphics! See you at Urban Wine! Thursday, April 10 
.............................................................................................................................................. Grape & Grain 
Grape and Grain will take place May 15th from 6 to 8 p.m. at Spirit World at 7517 Pacific Street. The event will offer wine and beer paired with appetizers and a silent auction including media from the Omaha market. Reservations are $25 per person or 2 for $45. Invites, as well as details on auction items, will be coming soon. If you are interested in making a donation or helping with the event please call Carrie Kentch at 680.0697. .............................................................................................................................................. Public Service Update Garage Sale Benefits Special Needs Children Children’s Respite Care Center, a local non-profit organization, will held a garage sale on March 28 and 29, benefitting children with special needs. The second annual “Tossed Treasures” took place in the Canfield Plaza, 2708 S. 84th Street. CRCC helps families who have no other viable option for care because of their child’s special needs. As Nebraska’s only facility of its kind, CRCC’s two locations currently serve more than 250 children. The organization has served the community for over 17 years. “CRCC is sensitive to the challenges that families encounter when raising a child with special medical, developmental and behavioral needs and is able to partner with that family in a way that empowers them,” said Amber Burk, CRCC’s development director. Proceeds from the benefit sale assist with purchasing specialized outdoor equipment and items for classroom environments, as well as providing Wish Closet supplies for CRCC’s hospitalized children. Sponsors to the event include Canfield Family Limited Partnership and Investors Realty, Inc. Children’s Respite Care will host a Fashion Show at One Pacific Place on May 31. The organization will also host a musical review called Smokey Joe’s, on August 22 at the Slow Down. More to come on these activities. Children’s Respite Care Center is a local, independent, non-profit organization that focuses on the holistic development of children with special needs. The organization provides programs that will enable children to reach their maximum health and well-being potentials, as well as social and cognitive developments. For more information about CRCC visit www.crccomaha.org. .............................................................................................................................................. Mindkick Commercials Mindkick Commercials are now avaialbe on YouTube! .............................................................................................................................................. OFA News Heidi Petersen Joins SKAR Advertising 
SKAR Advertising of Omaha announces the addition of Heidi Petersen to its agency staff as account executive. Petersen previously served as director of business development at Signature Performance Inc. in Omaha and as account executive for PR Newswire in Washington, D.C. She holds an MBA from the University of Nebraska at Omaha and a Bachelor of Journalism from the University of Nebraska at Lincoln, where she graduated with distinction. SKAR welcomes Heidi Petersen to its agency staff. .......................................................................... SKAR Advertising Hires Marilee Magiera 
SKAR Advertising of Omaha announces the addition of Marilee Magiera to its agency staff as a copy editor. Magiera previously served as a travel editor for Entertainment magazine at The Omaha World Herald and as an editorial assistant for The Tribune in San Diego, Calif. She holds a Bachelor of Science in Literature from Tulsa University in Tulsa, Okla. SKAR welcomes Marilee Magiera to its agency staff. .......................................................................... Russ Hounshell Retires After 59 Years in Advertising 
SKAR Advertising proudly announces the retirement of Russ Hounshell from its agency staff. Hounshell began a career in advertising in 1949, where he served as an assistant advertising manager for a mail-order business in Shenandoah, Iowa. He then joined Bozell & Jacobs, Omaha, in 1954. In 1971, he left Bozell & Jacobs and joined Frederickson Advertising. He later became part owner and executive vice president of the company, and the agency’s name was changed to Frederickson/Hounshell Associates. In 1991, Frederickson/Hounshell Associates merged with SKAR Advertising, where he has served as an account executive to this day. Hounshell commented on industry changes and technology: “The changes I’ve seen in this business are phenomenal. Computers have virtually revolutionized our industry, making it possible to do better, faster artwork, and then to transmit the reproduction material to publications instantly by e-mail.” He added that basic agency principles remain intact, such as understanding your clients’ businesses, in order to determine what type of advertising can most effectively help them reach their goals. Hounshell served on the board of directors of the Omaha Federation of Advertising, the Greater Omaha Chapter of the American Marketing Association and the Omaha Summer Arts Festival. Of awards received, he is most proud of being selected as “Omaha’s Best Account Executive“ in 1980 by the Omaha Chapter of American Women in Radio and Television. .......................................................................... Swanson Russell Announces Promotion and Hires Swanson Russell, Nebraska’s largest marketing communications firm, announces the promotion of Cindi Coulter to art director and the hiring of Abby Bonwell as production artist and Brookley Lind-Olson as media coordinator. Coulter and Lind-Olson are based in Swanson Russell’s Lincoln office. Bonwell works in the Omaha office. As an art director, Coulter’s responsibilities include developing concepts with writers and producers, and managing the execution of creative materials through layout, design, illustration, photography and final production. Coulter was hired by Swanson Russell in 2002 as a graphic designer and was promoted to associate art director in February 2007. She is a native of Ravenna, Neb., and graduated from the University of Nebraska-Kearney with a bachelor’s degree in visual communications and design. Lind-Olson’s duties include processing media billings and reports for clients and external vendors. Lind-Olson previously worked for the State of Nebraska as an administrative assistant. A native of Lincoln, she graduated from Doane College in Crete, Neb., with a bachelor’s degree in business administration. As a production artist, Bonwell prepares and finalizes artwork for multiple projects and accounts. Prior to joining Swanson Russell, she worked for Fort Hays State University in Nebraska as a graphic designer. Bonwell graduated from Fort Hays State University in Hays, Kan., in 2007 with a bachelor of fine arts degree. She is originally from Savannah, Mo. Founded in 1962 and with offices in Lincoln and Omaha, Swanson Russell offers its clients advertising, public relations and other marketing communications services. Swanson Russell serves local and regional accounts in various industries and specializes in the outdoor recreation, turf, agribusiness and healthcare industries nationally. For more information, visit www.sramarketing.com. .......................................................................... Swanson Russell Wins Best of Show at Regional NAMA Awards Competition Swanson Russell won “best of show“ in public relations and received numerous other awards at the Region II Best of NAMA (National Agri-Marketing Association) competition held January 22 in Kansas City, Mo. Best of NAMA awards recognize excellence in agri-marketing communications. NAMA presented the best of show award to Swanson Russell for the Sergeant’s Pet Products Flea, Tick and Mosquito Liberation Organization (FTMLO) press conference. The FTMLO, a fictitious fringe group, was created by Swanson Russell to generate buzz and cut through the clutter for the launch of a new product called Sergeant's Gold Flea and Tick Squeeze-On for Dogs. Swanson Russell’s work for Sergeant’s also garnered first-place awards for FTMLO media relations, FTMLO companion animal PR campaign and the Splish Slash Photo Contest news release. The agency earned merit awards for the Sergeant’s FTMLO media kit, Atlantis Fish Food recall (public affairs), Look at the Label news release and Splish Splash Photo Contest (companion animal PR campaign). In addition, work for client Schering-Plough Animal Health earned the following awards: Guardian veterinary testimonial ads, first place; Guardian Save-A-Calf campaign, merit; Guardian Save-A-Calf kit, merit; and Cavalry 9 DVD, merit. Other winners for Swanson Russell were the Purina Mills Pig Starter—direct mail/sweepstakes, first place; NC+ Hybrids 2008 catalog, first place; and the agency’s own “Fresh Ideas Room Drop,” first place. “Best of NAMA awards recognize outstanding work that gets results by making real connections with people in agriculture,” said Wes Neuhaus, managing director of Swanson Russell’s Omaha office. “We are honored to receive these awards on behalf of our clients and look forward to competing against other top ag agencies in the national Best of NAMA competition in April.” Founded in 1962 and with offices in Lincoln and Omaha, Swanson Russell offers its clients advertising, public relations and other marketing communications services. The agency serves a wide variety of businesses and other organizations across the country and specializes in the outdoor recreation, agribusiness, healthcare and green industries. For more information, visit www.sramarketing.com. .............................................................................................................................................. Ad World News Consumer Products Safety Commission Bill Includes Onerous Advertising Requirements The Senate has approved a consumer protection bill that may lead to increased warning labeling on advertising for children's toys. S. 2663, the Consumer Products Safety Commission Reform Act, contains a section that would require manufacturers, distributors or retailers of children’s toys containing small parts to include additional cautionary statements in or immediately adjacent to internet and catalog advertisements. The bill was introduced by Sen. Mark Pryor, D-Ark. The AAF believes that this proposal could lead to language that would create extensive warnings and overburden the Internet and catalog advertisements subject to its provisions and called for an amendment to the bill that would have removed the provision. The AAF sent letters to senators asking them to adopt language present in the House version of the bill (H.R. 4040) mandating that the CPSC investigate the need for additional warning labeling before requiring it. A copy of the letter is available here. .......................................................................... House Committee Holds FDA Tobacco Regulation Hearing The House Energy and Commerce Health Subcommittee held another hearing on H.R. 1108, which would grant the Food and Drug Administration power to regulate tobacco products and their advertising, but has not yet approved the bill. Introduced by Rep. Henry Waxman, D-Calif., the bill would direct the secretary of the Department of Health and Human Services to publish an interim rule with sweeping new restrictions on tobacco advertising. Additionally, the bill would impose labeling requirements on tobacco ads and grant state and local governments authority to impose “specific bans or restrictions on the time, place and manner” of tobacco ads. The American Advertising Federation joined with the AAAA and the ANA to send a letter to committee members voicing opposition to the proposed advertising restrictions. A copy of the letter is available here. .......................................................................... Florida Commission Rejects Services Tax Proposal The Florida Taxation Budget Reform Committee rejected an effort put forth by former Senate President John McKay to reinstate a tax on business services, including advertising. McKay, who is a commissioner on the budget committee, had drafted several versions of an amendment that would have removed tax exemptions and required the legislature to reinstate a services tax. Last month, economists hired by the commission estimated that McKay’s proposals might cause as many as 53,000 lost jobs in the first year if enacted. Instead, the panel approved a plan that would cut property taxes and offset the shortfall with an overall increase in the sales tax. Florida voters must vote on any changes supported by the commission and legislature before they become law. .......................................................................... House Health Subcommittee Approves FDA Tobacco Regulation Bill With Advertising Restrictions The Health Subcommittee of the House Energy and Commerce Committee approved a bill to give the Food and Drug Administration jurisdiction over tobacco products and their advertising. The Family Smoking Prevention and Tobacco Control Act (H.R. 1108), introduced by Rep. Henry Waxman, D-Calif., would grant the FDA authority to impose “specific bans or restrictions on the time, place and manner” of tobacco ads and allow state governments to further restrict ad placement. The Senate version of the bill was approved last year. While the AAF does not take a stance on which agency should regulate tobacco, we have concerns with the proposed restrictions on commercial speech in the bill and have sent letters to members of Congress warning of the First Amendment problems with the proposal. A copy of the letter is available here. FCC Agrees on DTV Transition Public Service Campaign The Federal Communications Commission and broadcasters have agreed to an education campaign to inform viewers of the ongoing analog-to-digital television transition scheduled for completion in February 2009. Broadcasters will run at least one 15-second public service advertisement and one on-screen crawl per quarter from now until April, increasing the minimum to two PSAs and crawls per quarter from April to October and three per quarter from October until February. The four quarters are defined as 6:01 a.m. to noon, 12:01 p.m. to 6:00 p.m., 6:01 p.m. to midnight, and 12:01 a.m. to 6:00 a.m. Notably, the plan does not require broadcasters to air PSAs during primetime programming. Initially, the FCC called for a greater number of ads, but broadcasters argued that fewer PSAs combined with other outreach efforts would better educate the public. House Judiciary Chairman Questions Net Neutrality In a committee hearing on net neutrality, House Judiciary Committee Chairman John Conyers, D-Mich., said that lawmakers should not impose net neutrality mandates unless there were proof that telecommunications companies were engaging in anticompetitive behavior. Last month, House Subcommittee on Telecommunication and the Internet Chairman Ed Markey, D-Mass., introduced a bill (H.R. 5353) that would direct the Federal Communications Commission to investigate whether Internet service providers restrict the speed at which users access certain content online. FCC Chairman Kevin Martin recently warned that he might levy fines against companies who unfairly slow the delivery of Web content. |
|