From the Source AAF’s Web Seminar Series

From the Source: AAF’s Web Seminar Series Presents: Turning Silver into Gold

 

From the Source is the American Advertising Federation’s exclusive web seminar series. Bringing trade professionals directly to your desktop through monthly webcasts. This educational benefit is available to AAF members only and is a completely free! This month’s presentation is entitled “Turning Silver into Gold.” Less than 10% of national marketing dollars are currently being spent to reach the “Boomer & Beyond” consumers who hold 80% of the nation’s wealth and most of its disposable income. Why? Join successful serial entrepreneur Mary Furlong, founder of SeniorNet and ThirdAge.com, one of Time Magazine’s “Digital 50 Most Important People” and author of Turning Silver into Gold, and Stuart Rosenthal, publisher and editor of The Beacon newspapers and president of the North American Mature Publishers Association for insight into the growing market of aging Americans. 2pm EST, Tuesday, February 23, 2010

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From the Source is the American Advertising Federation’s exclusive web seminar series. From the source brings trade professionals directly to the desktops of AAF members through bimonthly webcasts exploring a wide variety of topics ranging from social media to diversity to legal issues in media. From the Source is available to AAF members only and is a completely free benefit of membership!

Miss the last presentation? Each From the Source installment is available on demand for free to all AAF members after the initial webcast. Click here for the Web seminar archive.

For questions or comments contact fromthesource@aaf.org or visit www.aaf.org/fromthesource.