Send PDF samples or a link to your online portfolio to gahrens@skar.com.

Greg Ahrens
SKAR Advertising
gahrens@skar.com
402-330-0110

Tuesday, September 16, 2008

Preparing for and Engaging the Latino Customer!
Presenter: Norberto Ayala – Flores,

President, Puente Marketing Communications

Regency Park Lodge
909 S. 107th Ave
11:30 Network and Socialize
12:00 Luncheon begins
OFA Members $25
General Public $30
RSVP by Thursday, September 11, 2008 to Teri at teri@novia.net or 561-6625.

This presentation gives an overview of the size of this market, how it has grown and its impact on the overall U.S. market and marketers. The presentation will provide a snapshot on how the Hispanic market IS NOT one homogenous group rather comprised of many sub-groups who are U.S. born and foreign born. One thing that will be stressed is the role of language and culture as marketers and companies deal with Latinos. The role of language is important but the cultural relevance is even more so. If time permits, a case study will be presented regarding a well-known U.S. general market product category and what U.S. Latinos’ attitudes and opinions were toward it.

2008 Fall Television Preview — A Fall For? Or A Fall Flat?

What’s better than watching TV’s Fall programming from your sofa at home? Joining your media pals of course, over lunch, popcorn and sneak previews at the OFA August Luncheon.

Tuesday, August 19, 2008
Regency Lodge – 909 S. 107th Avenue
11:30 Networking – 12 Noon Luncheon
$25 Members – $30 Non Members

Will we fall for or will they just fall flat? Is any single show arriving on the heels of loud buzz? Or is Fall’s problem one of too many high-grade averages? After weeks of slogging through almost every new series that the Big 3 networks will offer this fall, OFA unveils definitive picks on the new additions to “Television You Can’t Live Without.”

If you have any interest in ratings, program information, episode guides, spoilers and trivia, or if you just like TV – you won’t want to miss this program. RSVP to the OFA office at 561-6625 or e-mail teri@novia.net.

As a company, we believe in creating an environment in which employees can succeed and are treated with dignity and respect. The preservation of intellectual capital is among our core values. As our greatest asset and the key to our success, Nelnet employees receive competitive compensation, benefit plans, and a progressive work environment.

Job Description:

Essential Functions:
- Develops concepts for advertising, collateral, sales promotions, interactive pieces and other communication pieces needed by clients
- Provides message development, copywriting and editing of ads, corporate and product booklets and brochures and other collateral pieces, banner ads, sell sheets, posters, postcards and direct mail
- Provides newsletter and feature article research, development, writing, and editing
- Provides message development, copywriting and editing of Web pages, flash ads, banner ads, and e-mails (including e-mail newsletters)
- Ensures all written messages are bold, strategic, persuasive, on-brand and on-strategy in all media
- Checks concepts and copy against the creative brief to ensure it meets strategic goals and objectives
- Works in tandem with other creative writers and designers who may share responsibility on specific projects
- Reviews projects for written accuracy before final production
- Adheres to schedules and budgets

Required Experience: 4-year degree in Journalism, English, or related field. 3-5 years professional copywriting experience—including concepting, writing, editing, and proofreading.

Skills: Ability to work under pressure, proven mastery of language and grammar, ability to write for diverse audience, technical and promotional writing skills, ability to write and edit under short deadlines, excellent proofreading skills, professional demeanor, ability to interact with a variety of internal employees, proven time management skills, ability to successfully manage multiple projects.

Physical Activities/Working Conditions: Normal working conditions. May involve limited travel.

Sarah Ste. Marie
Recruiting Coordinator
Talent Acquisition and Recruiting - Denver

Sarah.SteMarie@nelnet.net

2008-2009 OFA Board of Directors

Officers
President: Kristin Petrick, Ervin & Smith Advertising and Public Relations
1st Vice President – Treasurer: Penny Hatchell, Envoy, Inc.
2nd Vice President: Jane Shinn, The Maids International
Chairman & Legislative Affairs: Greg Ahrens, SKAR Advertising

Directors
Amanda Peterson, Redstone Communications
Ashlee Purcell, Redstone Communications
Christin Goetz, Bozell
Randa Zalman, Woodmen of the World
Jerry Underwood, Chemistry Advertising
Katie Kemerling, Ervin & Smith Advertising & Public Relations
Thor Rosenquist, Chemistry Advertising
Kelly Dworak, Bailey Lauerman
Brooke Janousek, First National Bank
Kathleen Durkin, Swanson Russell Associates
Katie Kassebaum, Boy Scouts of America
Patrick Stibbs, On the Spot Productions
Kerry Heinrich, H&A Media Group
James Taylor, Lovgren Marketing Group

OFA Public Service Campaign Contributors:
Kathleen Durkin, Swanson Russell Associates, Chairperson
Jill Butler, Journal Broadcast Group
Dave Christiansen, Swanson Russell Associates
Teresa Dowling, West
Emily Epstein, Swanson Russell Associates
Cort Irish, Bozell
Catherine Monahan, Ervin & Smith Advertising and Public Relations
Wes Neuhaus, Swanson Russell Associates
Kristin Petrick, Ervin & Smith Advertising and Public Relations
Ed Salem, Swanson Russell Associates
Dan Walker, Swanson Russell Associates
Jennifer Windrum, Swanson Russell Associates

Each year, the OFA chooses a local non-profit organization to receive a comprehensive advertising campaign at little or no cost. Local non-profits can apply to be considered for the 2008 Public Service Campaign, now. The application can be found online at www.omahaadclub.org. Recent campaign recipients include Partners for Meth Prevention, The Hope Center, Shaken Baby Task Force and The Kim Foundation/Project Relate.

Omaha Federation of Advertising, www.omahaadclub.org
Founded in 1906, the Omaha Federation of Advertising (OFA) is considered the unifying voice of advertising in the Omaha/Council Bluffs metropolitan area. The professional association is made up of and represents corporate advertising, agencies, marketing, media, printing, suppliers, academia and other advertising and public relations professionals. As advocates for the rights of advertisers, we educate policy makers, the media and the general public on the value advertising brings to the well being of our community and the economy.

Tuesday, July 15, 2008

Regency Lodge
11:30 AM Networking
12:00 Noon Luncheon
Sheila Campbell, Wild Blue Younder

Presenting Persuasively:
How to Sell Your Ideas to Clients, Superiors and Teammates

No matter how good our ideas are, they aren’t worth anything if you can’t persuade other people to act on them.  Sheila Campbell will show you how to enhance your credibility and plan your presentation strategy so your great ideas can come to life.

Sheila Campbell is president of Wild Blue Yonder, Inc.  a consulting firm centered around organization behavior, creative thinking, strategic planning and leadership, with a particular focus on marketing oriented organizations.  Wild Blue Younder clients have included the World Bank, National FGeographicTelevision, Amerca Oline, FannieMae, and the Boston Museum of Fine Arts, among others.  Her advertising clients have included Arnold Worldwide, JWT, Ogilvy Worldwide, Euro RSCG, the American Association of Advertising Agencies (AAAA) and the Institute of Canadian Advertising.

The Omaha Federation of Advertising is driven by the volunteer efforts of its membership.  Through the work of board members and committees OFA remains a strong voice in your industry.  Most efforts require just an hour or two of your time per month.  Please consider joining a committee today!

Thanks to members like you, OFA will continue to grow stronger.  As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.

Please email teri@novia.net with your committee selections.  You may select more than one committee listed below.  You will be contacted by an OFA Board Member to provide you with committee information and meeting dates.  Your active participation in the Omaha Federation of Advertising is very much appreciated!

• Education/Scholarship/Speakers Bureau
• Meet the Pros
• AdBites Professional Development over Lunch
• AdNight After Hours Networking
• Grape & Grain Fundraiser
• Holiday Party
• Bowl-O-Rama
• AdWars
• Nebraska Advertising Awards, ADDYs
• Newsletter, AdMuse and Public Relations
• Public Service
• Membership
• Legislative Issues
• Diversity

Bailey Lauerman is looking for a Media Supervisor or Associate Media Director with 5-9 years in strategic media/communications planning with an emphasis on Interactive/Digital planning.  The successful candidate will have team leadership skills and the ability to develop strong relationships with clients, account service, and the media sales community.  Responsibilities include:  Leading online/interactive/digital planning, insuring that all executional elements of plans and projects are on strategy.  Reviewing and overseeing budgets, all written communications and authorizations.  Leading day-to-day brand media/communications strategies.  Training and supervising assistant media planners and media planners.  Generating and contributing to brand-building ideas and new media/communications opportunities.  the ideal candidate will demonstrate the ability to think beyond paid media opportunities and expand communications strategies to include all target audience touch points.  Experience planning and buying on both the local and national level as well as business-to-business are desirable.

Job Requirements:

Must be articulate about issues of media/communications plan development and execution and insure that plans meet marketing objectives and media strategies.  Should be able to generate, contribute to, and sell ideas both within the agency, to clients, and media sales representatives.  Possess outstanding presentation skills, both in written form and in person, potentially in front of groups.  Will have advanced knowledge and application of media research resources and support systems.  Should be conversant with Neilsen NetRatings Suite, Strata, IMS, Excel, Word, Power Point, Simmons, MRI, Mendelsohn, Iconoculture and Yankelovich.

Karen Henricksen
Bailey Lauerman
Director of Human Resources
Ph:  (402) 475-2800
Fax:  (402) 475-5182
www.baileylauerman.com
khenricksen@baileylauerman.com

Small Business Symposium
Friday, June 6, 2008
7:30 a.m. – 12:30 p.m.

Television. Radio. Direct mail. There are hundreds of ways to market your business. But advertising is not one size fits all. When it comes to marketing, how do you know what’s best for you?

Join the Omaha Federation of Advertising for a morning of roundtable presentations and discussions by local marketing experts. You choose the topics to attend based on your own business needs. Afterwards, browse a media trade show to speak one-on-one with media experts and independent designers and copywriters who will help you gather information and set actionable goals.

Roundtable topics:

• Design
• Copy
• Grass Roots Marketing
• Web Site Development
• The Importance of Branding
• What Media Forms are Best for Your Business?
• Public Relations
• Interactive Advertising
• Non-traditional Advertising
• How to Create a Marketing Plan

Cost: $35
The Greater Omaha Chamber of Commerce
1301 Harney Street

Schedule of Events
7:30 – 8:00 a.m. Registration & Continental Breakfast
8:00 – 8:30 a.m. Introduction
8:45 – 11:30 a.m. Roundtable Discussions (three 45-minute sessions)
9:30 – 9:50 a.m. Roundtable Session #3 (optional)
11:30 – 12:30 p.m. Trade Show with Media Vendors and Freelance Professionals

Online Registration
To register, complete the following information and mail your check, payable to Omaha Federation of Advertising, to: OFA, P.O. Box 6146, Omaha, NE 68106-6146. You may also register by phone by calling Teri Hamburger at 402-561-6625.

Small Business Symposium
Friday, June 6, 2008
7:30 a.m. - 12:30 p.m.

Cost: $35
The Greater Omaha Chamber of Commerce
1301 Harney Street

Please mail your check, payable to Omaha Federation of Advertising, to:
OFA
P.O. Box 6146
Omaha, NE 68106-6146

Thursday, May 15th, 2008

6 to 8 PM
Spirit World at 7515 Pacific Street

$25 per person
$45 per couple

Thousands of dollars of media and advertising services will be auctioned off for a fraction of their value!
Click here for Grape & Grain Media Auction List
Click here from Grape & Grain event details

Tuesday, June 17, 2008

Regency Lodge
11:30 AM Networking
12:00 Noon Luncheon

Gary Meo, Scarborough
“Hybrids - Not Just for Automobiles”
How newspaper are gaining audience online and evolving into hybrid print and digital content providers.

Click here for June 17th AdBites Information

Contact - Human Resources

Email - info@allianceadvertising.net

Alliance Advertising
PO Box 3941
Louisville, KY 40202

Application Procedure—email resumes to: info@allianceadvertising.net

We have an exciting opportunity to lead the Online Marketing Team for First National Bank, the largest privately owned bank in the U.S. This position reports to the Senior Vice President of eBusiness. Responsibilities include creating Internet Marketing strategies and delivering marketing campaigns across the different business divisions (Consumer, Commercial and Business), including SEO, SEM, market research and marketing project/campaign management. Requires a creative problem solver and someone who wants to make a difference in the industry.

For more information and to apply online, please visit: www.firstnational.com.

We are an Equal Opportunity Employer.

We reward talent with a competitive compensation and benefits package!

For more information and to apply online, please visit: www.firstnational.com (reference requisition number 27-1894).

We are an Equal Opportunity Employer.

This position reports to Director of Client Services. Salary commensurate with experience.

To apply, please email your resume to seang@ervinandsmith.com.

If you’re serious about writing that works, then send PDF samples or a link to your online portfolio to katiek@ervinandsmith.com.

As an Associate Creative Director in Art Direction, you will continually seek creative excellence and innovation in all forms of marketing materials. You must have strong strategic and conceptual skills to work on high profile accounts and be able to effectively juggle multiple projects under tight deadlines.

We ask you possess superior verbal and written communication skills (including the ability to write creative briefs, interact effectively with clients, and make creative presentations), as well as a comprehensive knowledge of the print production process. Plus, strong technical skills, including InDesign, Photoshop and Illustrator, are a must.

Portfolio should include consumer advertising, B2B, direct mail, online and identity materials. BA or BFA required.

If you’re interested, please send PDF samples or a link to your online portfolio to katiek@ervinandsmith.com.

About West:
West Corporation is a leading provider of outsourced communication solutions to many of the world’s largest companies, organizations and government agencies. West helps its clients communicate effectively, maximize the value of their customer relationships and drive greater profitability from every interaction. The company’s integrated suite of customized solutions includes customer acquisition, customer care, automated voice services, emergency communications, conferencing, and accounts receivables management services. Founded in 1986 and headquartered in Omaha, Nebraska, West has a team of 37,000 employees based in North America, Europe and Asia.

We are seeking a dynamic, creative individual with outstanding communication and B2B marketing skills. This high level position will allow you to manage and execute national marketing programs for West’s automated customer contact solutions division, work with a team of highly experienced marketing professionals and support one the most dynamic sales forces in the nation. This opportunity will also offer you the ability to grow as a marketing professional and offer you the ability to use your national marketing skills.

Responsibilities:
You will be a dedicated marketing leader for West’s automated customer contact solutions and technology division. You will report directly to the Vice President of Marketing and will work with key individuals on a variety of sales and marketing related projects. As part of the Marketing Director’s responsibilities, you must:

• Have the skills to manage all of the marketing needs of a national B2B division
• Position our corporate division as a national leader
• Support the marketing needs of a national sales team
• Have experience with product packaging
• Manage the development and production of; Brochures, Websites, Case Studies, Electronic and Print Advertising, Newsletters, Direct Mail, Power Point Presentations, Product Packaging. Webinars, White Papers and a variety of collateral materials
• Coordinate Public Relations efforts
• Generate new sales leads
• Strategically create and launch national advertising campaigns
• Manage Industry Analyst relationships
• Produce highly effective sales presentations
• Manage a divisional website and be proficient with all phases of online marketing
• Develop strong brand awareness
• Coordinate the launch of new marketing programs
• Communicate with key industry analysts

Qualified candidates must possess the following minimum requirements:

• Bachelor’s degree in Marketing, Communications, or related field, equivalent work experience may be substituted
• Minimum of five years experience in marketing, direct mail advertising, or communications
• Based on area of responsibility, minimum 3 years experience in an automated contact, voice self-service, or technology industry preferred

Additional Skills and Abilities:

• Ability to strategically plan and successfully execute all phases of marketing
• Work directly with outside vendors, publications and sales personnel
• Capable of prioritizing and simultaneously managing a variety of tasks
• Have strong communication skills and have the ability to understand complex services
• Have experience in B2B marketing
• Ability to travel
• Experience in magazine, online, direct mail, tradeshow and internet advertising, a plus
• Technology marketing and sales support experience, a plus
• Copywriting skills a plus

West offers a competitive wage and a comprehensive benefits package. Interested individuals should apply online at www.west.com/careers. To locate this position on our careers website click on Search Jobs, enter 919668 in the space provided for Requisition Number, and click on Search. West is an EEO/AA Employer.

Outstanding opportunity for experienced Account Director!

Will serve as point-of-contact for national clients, continuing to cultivate relationships. Account Director will also work with internal agency team to develop, implement and monitor client marketing and communication plans. Must be detail-oriented, thorough and knowledgeable in all facets of marketing and advertising. Excellent verbal and written communication skills are a requirement. Must be adept in working in fast-paced environment, juggling several projects at once.

• Excellent compensation structure. Some travel is required.
• Four-year college degree (or equivalent)
• Proficiency with Word, Excel and PowerPoint and work experience in a team environment.
• Minimum of three years account managment experience, preferably working in marketing or advertising agency.

Please email resume, including salary requirements, in confidence, to joniRPI@aol.com.

Seeking dynamic experienced Creative Director with proven leadership ability to join busy ad agency. The Creative Director will be charged with leading strategic design, artistic and overall creative activities, executing retail clients’ brand strategy and business direction. Candidates should have experience working with a variety of retail clients handling Creative related to print, in-store graphics, POP, signage, packaging. Television experience a big plus. Ideal candidate will have 5-10 years agency (or combination agency/in-house retail) experience, with ability to manage multiple, simultaneous strategic and creative projects as well as manage/mentor/develop creative staff in a fast-paced environment. Must have excellent presentation, organizational, oral and written communication skills. Working knowledge of graphics related software programs such as Quark, PhotoShop and Illustrator as well as Microsoft Office products.

• Minimum five years’ experience in creative lead role, responsible for creative strategy execution in a variety of print projects.
• Must have experience working with retail accounts, meeting deadlines, operating in a fast-paced environment.
• Advertising agency experience.
• Strong understanding of retail environments.
• Requires excellent written and verbal communication skills.

Sound like you? If so, please email resume (Word format), along with salary requirements and PDF (or weblink) to portfolio samples to joniRPI@aol.com.

Click here to take the survey »

Thunder Alley
20902 Cumberland Drive
Elkhorn, NE (Just NW of 204th & Dodge)

Sign up your team:
Contact Teri Hamburger for details and reserve your team’s spot in the competition.
561.6625 or teri@novia.net.

You might be just what we’re looking for.

Chemistry Advertising has a position open for an Assistant Art Director. We’re a somewhat-hip agency with a growing client list, lots of awards and an immediate need for an independent, talented and conceptually driven designer to help further the cause.

2-3 years minimum agency or related design experience with a mastery of InDesign, Photoshop, Illustrator & Freehand is required. Web design experience and/or a solid understanding of HTML, CSS & Flash is strongly preferred. In return, Chemistry offers a good salary, great culture and the opportunity to become a real player in a rising creative firm.

Interested? Qualified? Unhappy? Now’s the time to talk. Email your resume, salary requirements and a few portfolio samples to jobs@chemistryadvertising.com or via snail mail to our downtown offices:

Chemistry Advertising
300 So. 19th St., Ste 302
Omaha, NE 68102
www.chemistryadvertising.com

No cold calls, thanks.
=EOE+

Barnhart Press
Elman & Co.
Ervin Photography
Ervin & Smith
The Great Plains Motion Picture Company
Horner Music
Omaha World-Herald
REDBARN.TV
Regal Printing
Renze Display
SKAR Advertising
Wright Printing
World Marketing

SILVER SPONSORS

Bailey Lauerman

BRONZE SPONSORS

Reel People

LOGO SPONSORS

Colonial Press

INDISPENSABLE INDIVIDUALS

Mike Duman
Kim Guyer
Nate Hall
Jerry Longe
Jeanne McGowan
Bill Roberts
Richard Robbins
Tom Roth
Paula Steenson
Steve Thiesfeld
Kathryn Velasco
Desiree Walsh-Spencer

SPECIAL THANKS TO:
The Creative Center and Swanson Russell Associates for opening their offices to us for entry gathering and pickup.

Thanks also to Nomad Lounge for hosting the Judge’s Reception.

Thirsty for recognition? The 2007-2008 Nebraska ADDY Awards are on the way!

Planning for the 15th annual Nebraska ADDY Awards is well under way. The call-to-entry posters were mailed in mid-September and the web site is now live at www.nebraskaaddys.org.

The 2007-2008 Nebraska ADDY Awards will be held on Saturday night, February 2, 2008 at the Hilton Omaha (across from the Qwest Center).

The Early Bird Deadline for entries is Wednesday, November 7, 2007 and the Drop Dead Deadline is Wednesday, November 14, 2007.

If you have questions, call Mark Carpenter at SKAR Advertising, 402-330-0110, or e-mail your questions to info@nebraskaaddys.org.

Visit the Nebraska ADDYS official website at www.nebraskaaddys.org .

More information…

Cox Media is the local advertising sales division of Cox Communications, the nation’s 3rd largest cable operator. Cox Media provides businesses with special opportunities, services and the ability to advertise locally in the Omaha/Council Bluffs area on 56 of the nations most popular cable networks.

Advertising Account Executive
Work Location: 11505 West Dodge Road
Reports to: Local Sales Manager
Work Days and Hours: Monday - Friday, 8:00am to 5:00pm

• Develop a cable advertising client base in Omaha to sell local advertising on Cox’s cable networks.
• Responsible for cultivating effective communications and relations with customers and for servicing the account after the initial sale is made.
• Consult local Hispanic owned businesses using valuable research designed to help them expand their market potential.
• Works with staff to coordinate orders for commercial insertion and the production of commercials.
• Serves as a public relations representative, image builder in the local community.
• Demonstrates good sales and presentation skills.

Qualifications:

• Qualified candidates will possess a minimum of two years of media sales or retail sales/marketing experience.
• Cold calling/prospecting skills required. Working knowledge of Power Point, Word, Excel, SalesMinder, Neilson, CableSCAN preferred.
• Knowledge of the local media market and local contacts preferred.
• High school degree required, College degree preferred.
• Excellent written and verbal communication skills.
• Candidate must be able to write and speak both English and Spanish.

Cox offers an outstanding benefits package including discounted cable, telephone and Internet service, tuition reimbursement and a fitness facility. We also offer competitive compensation and an opportunity for professional growth and advancement.

While we genuinely appreciate your interest in employment with Cox Communications, however we can only respond to the most qualified candidates. Cox Communications, Inc. and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices. Please note those individuals submitting resumes online or by mailing a resume are not considered an applicant for employment until a signed employment application form is completed, usually at the time of interview.

View career opportunities at www.cox.com.