Become a friend of AAF Omaha. If we reach 120 friends by March 15th, all friends will be entered into a drawing to win two FREE tickets to the screening of Crazy People on March 25 at 7pm at the Dundee Theater. Tickets will be presented at the March 16^th AdBite Event. Post this to your Facebook profile to spread the news!

Thursday, March 25, 2010 – 7:30 PM
The Dundee Theatre
Admission $7.00

Buy tickets now!

You won’t want to miss this comedy starring Dudley Moore, Daryl Hannah and Paul Reiser about a burned out New York advertising executive who enters a sanitarium, falls in love and puts together a creative team made up of patients.

AAF Omaha will be collecting old cell phones for the YWCA.  Donate your old cell phone and receive a chance for great door prizes!

View clips from Crazy People

	Brand:YOU Presented by Donna Farrugia Executive Director The Creative GroupWednesday, March 31, 2:00 – 3:00 p.m. EDT	Cost: Free
To land a job in the competitive creative industry, professionals must view themselves as “brands,” and make sure all of their job-search materials provide a compelling and cohesive brand presence.In this presentation, Donna Farrugia, executive director of The Creative Group, will provide advice for developing a personal brand that grabs the attention of potential employers. You’ll get ideas for using platforms like LinkedIn and Twitter to establish your credibility, tips for conveying key attributes during a job interview and suggestions for developing stand-out application materials.

Click here for the Web seminar archive. For more information on upcoming presentations check www.aaf.org/fromthesource.

Okay, we’ll say it. Conferences can be dull. That’s why this conference will be unlike any conference you’ve ever been to. No boring case studies. No mind-numbing speeches. No hard metal chairs.

In marketing, it’s always been about the “big idea.” How do you come up with one? Once you have one, how do you grow it? Manage it? Make it profitable? AAF National Conference 2010 will explore the “idea” from inception to execution, and everywhere in between.

Want to explore? Sign up for the “Scavenger Hunt,” a workshop that will send you on a hunt for the next big idea.

How far can you stretch a penny? Our speakers will help you discover innovative and efficient ways to address conservative budgets in today’s marketplace.

Can you think on your feet? Take an improv workshop to boost your creativity and quick-thinking skills.

To register for this year’s conference or learn more about any of our events go to www.aaf.org/conference

See you in Orlando June 10–12

AAF Omaha proudly congratulates Greg Ahrens Ad Pro of the Year!

Greg Ahrens is the recipient of the AAF Omaha Ad Pro of the year.  Ahrens is a partner and co-creative director with SKAR Advertising. He wears lots of hats with great aplomb, including writer and producer/co-creative director/vice president/partner.

The Ad Pro of the Year award is give to an AAF Omaha member who has a distinguished track record of service in advertising including professional and community service, with particular attention to AAF Omaha Service.

Ahrens has been involved with the AAF Omaha board of directors for the past five years and has been a member of AAF Omaha for many more.  Ahrens has served as the president of our organization and as the board chairman.  He also has chaired several public service campaigns on behalf of AAF Omaha.  Ahrens has more than 20 years of advertising experience and has worked for SKAR  Advertising for 15 years.  With Greg’s Public Service leadership, he and his committee won both AAF District Nine and AAF national awards with outstanding public service campaigns. 

Ahrens also served our country as a member of the Iowa National Guard for approximately 20 years.  He has been involved in public service projects for Teddy Bear Hollow, JDRF, the Ollie Webb Center, the Hope Center and Partners for Meth Prevention.  Other professional pursuits on behalf of AAF Omaha include his involvement with legislative issues as they affect advertising and his creative contributions to local ADDY shows and the District Nine Convention held in Omaha in 2008.

AAF Omaha proudly congratulates Katie Godbout Ad Rookie of the Year! 

Katie Godbout has been awarded the 2010 AAF Omaha Ad Rookie of the Year.  Godbout is the Public Relations Director for the Boy Scouts of America, Mid-American Council. She’s in charge of nearly all things communication including the councils website, newsletter, e-newsletters, media relations and promotional pieces.   

Despite her young age, her responsibilities are great. She handled the crisis communications for the Little Sioux Scout Ranch in June of 2008. This year, the council is celebrating 100 Years of Scouting. Katie developed the Mid-America Council Centennial History Exhibit at the Durham Museum and she’s even compiling the Council’s History Book.

The Ad Rookie of the Year award is given to an AAF Omaha member with five or fewer years in the advertising business who demonstrates outstanding work both professionally and in the community, with attention to AAF Omaha service.

Godbout started her AAF Omaha involvement serving on the Communications Committee and has served on the board of directors for the past three years as the Communications Board Member in charge of the organization’s monthly newsletter and official club communications.

Katie is a dedicated AAF Omaha board member who truly understands the AAF mission.  She shares her commitment to make advertising a positive force in our community and helps bind together the mutual interest of corporate advertisers, agencies, suppliers, academia and other advertising and public relations professionals.

Thursday, February 25, 2010
5:30 – 7:30 PM
OnTrack Studios
6414 South 118th Street

You’re invited to experience sounds of the Caribbean while watching OnTrack Studios, a full service recording studio, show you how it’s done.

OnTrack Studios specializes in audio post and musical composition, as well as jingle development for video, radio and TV commercials.

Enjoy appetizers and island cocktails in a relaxed and creative atmosphere.

Win raffle prizes including gift certificates to Lansky’s Pizza, Carlos O’Kelly’s Mexican Restaurant, Wheatfield’s and more!

Register Here

Tuesday, March 16, 2010
Regency Lodge – 909 South 107th Ave.
11:30 AM Networking
12:00 Noon Luncheon and Program

$25 Members
$30 Non-Members and Guests

Chewing Gum and Bailing Wire: Big Ideas with Little Budgets

Bob Thacker, OfficeMax
With a long career in both retail and advertising, Bob Thacker has many stories to tell. As a brand architect for Target and now OfficeMax, Bob will demonstrate how building loveable brands, often without big budgets, is truly possible. In adverse times it’s an even greater challenge to find the true opportunities, but Bob has shown that it’s not impossible. In fact, his mantra “Don’t make ads, make news!” has even greater meaning than ever before.

 Register today!

Hay-Merchant, who currently serves as Director of Marketing Communications at Woodmen of the World Life Insurance Society, has more than 20 years of marketing communications experience and has worked in both corporate and agency settings.
The Silver Medal Award is given to an AAF Omaha member who has achieved success in his or her career; shown a consistent high degree of creative and original thinking in work endeavors; worked to increase the stature and raise the standards for the advertising profession; and been active in civic groups including the AAF Omaha.

Throughout her career, Hay-Merchant has been actively involved in industry organizations.  She served as President and Chair of the Omaha Federation of Advertising (now American Advertising Federation Omaha); as President of the International Association of Business Communicators; and as President and then Chair of the National Fraternal Congress of America, Nebraska Chapter.  She earned her Accreditation in Public Relations in 2006 from the Public Relations Society of America.

Hay-Merchant was presented the Silver Medal Award on Saturday, February 6, at the 17^th Annual Nebraska ADDY Awards.

Diane Krajicek, Director of Strategic Planning at Bailey Lauerman was named the American Advertising Federation Lincoln 2010 Silver Medal winner.

AAF Omaha Bowl-O-Rama

Congratulations Bozell Bowlers! The Bozell team took home the traveling Bowl-O-Rama trophy.

Bowl-O-Rama
T-Shirt Design Design winner
Swanson Russell!

Gold ADDY Award winners are automatically forwarded to the 9th District ADDY Competition at no cost to entrants.

If you have a Silver Award winner that you would like to forward to Districts, you request and payment must be received in the AAF Omaha office no later than Wednesday, February 24, 2010.

Questions please contact the AAF Omaha office at 402.561.6625 or email teri@novia.net.

2010 Meet the Pros Keynote Luncheon

AAF Omaha 2010 Awards
Ad Rookie and Ad Pro of the Year

Deb Fiddelke, Senior Manager, International and Government Relations – Chicago’s Bid for the Olympics 2016

Join AAF Omaha on Tuesday, February 9th to welcome Deb Fiddelke a senior member of the International Relations team, responsible for developing strategies to secure the support of members of the International Olympic Committee in Chicago’s bid to host the 2016 Olympic and Paralympic Games.  Deb also worked with Congress and Federal Cabinet    agencies for support of Chicago’s efforts.

Tuesday, February 9, 2010
Mid-America Center, 1 Arena Way, Council Bluffs, Iowa
11:30 AM – 1:30 PM

$25 AAF Omaha Members
$30 General Public

Register today!

Register Here

Join AAF Omaha and AAF Lincoln for the advertising event of the year as we present the 17th Annual Nebraska ADDY Awards!

Hotel Accommondations:
Special Room Rates!  ADDYs guests will receive a special room rate of $109/night if reserved before January 22, 2010.  For reservations, simply call the Hilton Omaha at 402.998-3400 and mention the ADDYs.  For more hotel and accommodation information, visit the Hilton Omaha website.

If you have questions about tickets or event registration, please contact Teri Hamburger at 402.561.6625 or email teri@novia.net.

Western Bowl
4725 South 131st Street
Register Here

Get your team of 4 to 6 bowlers together for a great night of fun at the Western Bowl!  If you don’t have a team, you can still enter.  We will find a team for you!

The winning team earns bragging rights and a trophy to show off at the office.  This year we will once again feature a T-Shirt Design contest.

Your entry fee gets you bowling, shoes, pizza, soft drinks and a chance at great door prizes.

Register on line or call the AAF Omaha office 402.561.6625 with your team’s information!

9:30 PM Pre Bowl Party – Cash Bar
10 PM – Midnight Bowling

                      AAF Omaha Holiday Party rescheduled for
                                  Tuesday, January 12, 2010!

                                         HAPPY HOLIDAYS!

The American Advertising Federation Omaha is pleased to announce that the 2009/2010  holiday party will benefit the Domestic Violence Coordinating Council (DVCC) as part of its continued public service effort.

AAF Omaha “Making Spirits Bright” Holiday Luncheon
Tuesday, January 12, 2010
DC Centre, 11830 Stonegate Drive
11:30 AM – 1:00 PM

Register Here

The DVCC is the only organization in Douglas County that brings people together to end domestic violence, making our community a safer place to live.  They advocate for system change through education and training and by partnering with agencies that make victims safer and hold offenders accountable.

Please bring an unwrapped donation for the DVCC to the holiday party and receive a raffle ticket for great prizes including tickets to a Lancers hockey game, Creighton Basketball Tickets, passes to the Omaha Children’s Museum and more!  And buy Holiday Hot Cocoa courtesy of Nestle for $5 and enter to win a Grand Prize Drawing from Borsheims!

Suggested donations include:  stuffed animals, toys, children’s books, journals, young adult books, coloring books and pencils, blankets, inspirational books and gift certificates.

Nominate ad legends and rising stars for this year’s Ad Pro, Ad Rookie and Silver Medal Awards.  Well-respected and recognized in the advertising industry, these prestigious accolades salute our industry’s best and brightest.

Nominations are now being accepted through December 31, 2009, so be sure to complete the nomination form to nominate yourself or someone else.  If you have previously nominated an individual and they did not win, please feel free to resubmit their nominations.  Numerous past votes have been very close contests and there are many deserving candidates that should be reconsidered for recognition.

I. Ad Pro
Criteria:  An AAF Omaha member who has a distinguished track record of service in advertising including professional and community service with particular attention to AAF Omaha service.

II. Ad Rookie
Criteria:  An AAF Omaha member with five or fewer years in the business who demonstrates outstanding work.  This individual may also have served in the professional and community ranks as well as AAF Omaha service.

III Silver Medal
Criteria:

1. Company Contributions – An AAF Omaha member who achieved success in one of the following areas of work:  advertising agency, advertiser, media or advertising service company.

2. Creative Ability – An AAF Omaha member who has shown a consistent high degree of creative, original thinking in work endeavors.

3. Contributions to the General Advancement of Advertising – An AAF Omaha member who has worked to increase the stature and raise the standard of the advertising profession.

4. Contributions to the Community – An AAF Omaha member who has been active in civic, religious or other groups dedicated to some phase of human or social welfare. 

2010 AAF OMAHA Award Nomination Form

Tuesday, November 17, 2009
Regency Park Lodge, 909 South 107th Avenue
11:30 AM Networking
12 Noon Lunch and Program

Kate Sommer, a two time breast cancer survivor has served in a variety of positions on the local Race for the Cure board of directors.  Kate will discuss the various aspects of planning and implementing Race for the Cure.  Everything from working with volunteers, corporate sponsors, the media and the national Race for the Cure foundation.  In additon she will talk about the results from the October 2009 race and the do’s and don’ts for planning a successful large fundraising event.  Anyone that works with event planning, not for profit campaigns and other marketing professionals will enjoy listening to Kate.

Register Today

Join AAF Omaha
For a Screening of ART & COPY
Thursday, November 5, 2009
7:00 PM
Dundee Theatre, 4952 Dodge Street

Tickets

ART & COPY is a powerful new film about advertising and inspiration.Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Register online for this event or contact the AAF Omaha Office to order your tickets today!

Tickets

Movie Trailer

YouTube

About Sam Mandolfo, Enterprise Acocunt Executive at LinkedIn

Sam joined LinkedIn in May of 2008. He has over 15 years of experience in staffing and recruitment leadership. He teaches recruitment, sourcing, and branding best practices to organizations around the world. He has helped several companies make the shift to a passive candidate recruitment strategy and is an expert in web based recruitment and recruitment advertising solutions. Sam has been a keynote speaker at many conferences and his ideas and strategies have been published in several magazines and web sites.

OFA Members $25
General Pubic $30

Register Now »

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09.24.09
5:00 – 7:00 PM
David Radler Studios, 2553 Leavenworth Street
Beer provided by Nebraska Brewery and Food Provided by Qdoba.

Event is free to OFA members and $10 for non members

Register today!

Rebranding ConAgra

Presented by:
Lance Koenig, EVP/Account Planning, Bailey Lauerman
Teresa Paulsen, VP Corporate Communications, ConAgra

When:
Tuesday, September 8, 2009
11:30 Networking – 12 Noon Luncheon

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE  68144

Cost:
OFA Members $25
General Pubic $30

Register Now »

Lance Koenig, Bailey Lauerman
Lance grew up wondering just why people do what they do. He graduated from the University of Nebraska College of Journalism and Mass Communication. But it was an incredible curiosity about what makes branding and marketing successful that launched his progress in the business. After early positions in account service at two Nebraska-based agencies In 2001, with the invitation to move into a leadership role in Account Planning, he returned to Bailey Lauerman in a co-anchor role in the agency’s rapidly growing Omaha office.

Teresa Paulsen, ConAgra
Teresa Paulsen, vice president, Corporate Communication, leads communication at ConAgra Foods. Teresa has 20 years of experience in the communication field. In her current role, she has company-wide leadership for corporate reputation and internal and external communication, the ConAgra Foods Foundation and corporate affairs work, including corporate social responsibility. She’s accountable for communication effectiveness at ConAgra Foods, corporate branding, and public relations for the corporation, and she leads a team that works to ensure key stakeholder groups, customers, shareholders and employees understand the transformation of ConAgra Foods and its growing presence in consumer’s lives. She holds a bachelor’s degree in advertising from the University of Nebraska-Lincoln Journalism School, and a master’s degree in organizational communication from the University of Nebraska at Omaha.

Join Lance Koenig, EVP Account Planning for Bailey Lauerman and Teresa Paulsen, VP Corporate Communications for ConAgra as they discuss the research, planning and execution for ConAgra’s new brand image.

Register Now »

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Qualified candidates should submit resume and salary requirements to hr@swansonrussell.com or Swanson Russell, Attn: HR Dept., 1222 P Street, Lincoln, NE 68508.

Interactive Web Developer

The Interactive Web Developer is responsible for developing dynamic websites and/or online applications, integrating code with additional systems, resolving code errors, and researching new technologies/solutions. The developer will work in a team setting and use Microsoft-based technologies, including .NET, ASP, and VBScript.

The ideal candidate must have a minimum of 3+ years of experience with the above listed languages as well as advanced level HTML and CSS programming knowledge. Additional experience with the design and set-up of an Ektron CMS environment, database design and maintenance, and some experience with alternate scripting languages (ColdFusion, PHP, Java, or Ruby) is strongly preferred.  A Bachelors Degree or higher in Computer Science or an equivalent amount of relevant experience including system analysis, design, coding and testing is required.

User Experience Manager

The ideal candidate will be a proven creative thinker and human factors expert with the ability to elevate User Experience as a core component in Swanson Russell’s digital offerings, and facilitate Interactive team involvement in the process.

The User Experience Manager will generate wire frames, user flows and site maps that capture requirements, embrace usability best practices and communicate fresh approaches; collaborate closely with strategists, designers, technologists and clients to design web site features, functionality and applications; present and explain concepts to clients and account/project teams in person, remotely and on paper; and keep pace with the latest perspectives on user experience.

Qualified candidates will possess a Bachelors degree in digital media, marketing/advertising, communications, or business along with 5 years of web experience with at least 3 years of user experience and/or IA work.  A strong understanding of usability and user experience best practices; experience in a combination of IA and design tools (i.e.,: Visio, Illustrator, iRise, Axure, etc.); an understanding of technical limitations in CMS-driven environments, as well as the U.S. Americans with Disabilities Act standards and compliance; and a working understanding of Web platforms and languages (Flash, JavaScript, CSS, PHP, XML) required.

2009 Fall Television Preview –
A Fall For? Or a Fall Flat?

When:
Tuesday, August 18, 2009
11:30 Networking – 12 Noon Luncheon

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144

Cost:
OFA Members $25
General Public $30

What’s better than watching TV’s Fall programming from your sofa at home? Joining your media pals of course, over lunch, popcorn and sneak previews at the OFA August Luncheon.

Will we fall for or will they just fall flat? Is any single show arriving on the heels of loud buzz? Or is fall’s problem one of too many high-grade averages? After weeks of slogging through almost every new series, OFA unveils definitive picks on the new additions to “Television You Can’t Live Without”.

If you have any interest in ratings, program information, episode guides, spoilers and trivia, or if you just like TV – you won’t want to miss this program.

Register Now »

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The American Advertising Federation Omaha Names
New Board of Directors

(Omaha, Neb.) July 6, 2009 – The American Advertising Federation Omaha, a professional organization of advertising agencies, marketers, media, academia and public relations practitioners has elected a new Board of Directors for 2009-2010.

2009-2010 AAF Omaha Board of Directors

Officers: 

President, Jane Shinn, JES Design   
1st Vice President/Treasurer, Brooke Janousek, First National Bank 
2nd Vice President, Ashlee Purcell, Redstone Communications
Chairwoman & Legislative Affairs, Kristin Petrick, TDAMERITRADE
                                
 Directors:                                                             

Randa Zalman, Redstone Communications                                      

Jerry Underwood, Woodmen of the World                                    

Thor Rosenquist, Chemistry Advertising                                     

Sarah Childers, Coldwell Banker Commercial World Group
                      
Katie Kassebaum, Boy Scouts of America                                  

Patrick Stibbs, On the Spot Productions & Clear Channel Radio

Melissa Gerardy, Clear Channel Radio                                     

Morgan Havermann, Juvenile Diabetes Research Foundation

Lauren Norris-Rodgers, Vatterott College

Mike Cottrell, Jalapeno Design

Theresa Dowling, West Corporation

Katherine Ramirez, KETV Channel 7

Kathleen Overholt, Bailey Lauerman                                   

American Advertising Federation Omaha, www.aafomaha.org

Founded in 1906, the Omaha Federation of Advertising (OFA) recently changed it’s name and brand to AAF Omaha,  is considered the unifying voice of advertising in the Omaha/Council Bluffs metropolitan area. The professional association is made up of and represents corporate advertising, agencies, marketing, media, printing, suppliers, academia and other advertising and public relations professionals. As advocates for the rights of advertisers, we educate policy makers, the media and the general public on the value advertising brings to the well being of our community and the economy. 

###

The American Advertising Federation Omaha (AAF Omaha) Wins National Awards

(Omaha, Neb.) July 6, 2009 – The American Advertising Federation Omaha (AAF Omaha), a professional organization of advertising agencies, marketers, media, academia and public relations practitioners, won several national American Advertising Federation awards including first place in the categories of Public Service, Education and Programs, and second place in Communications and Club Operations. 

The AAF Omaha received top honors for its public service advertising campaign developed for Children’s Respite Care Center, an Omaha-based non-profit providing comprehensive educational, medical and therapeutic care for special needs children through behavioral health, day and overnight weekend programs.  Members of Omaha’s advertising and marketing community donated time and resources to complete the public awareness campaign valued at nearly one million dollars.

 AAF Omaha Public Service Campaign Contributors:

 Turnpost Creative Group
Visual Utility
OnTrack
EmJay
Clear Channel Radio
Robert Ervin Photography
Albers Communications
Barnhart Press
Regal Printing
PrintCo
Lamar Outdoor
Waitt Outdoor
One Magazine
Omaha Family
Today’s Omaha Woman
The Reader
Her
Omaha Magazine
Encounter
B2B Quarterly
Omaha World-Herald
Metro Monthly
Women’s Eduction
WOWT
KETV
KMTV
Journal Broadcast Group
Cox Media
KPTM/KXVO
NRG Media

Each year, the AAF Omaha chooses a local non-profit organization to receive a comprehensive advertising campaign at little or no cost.  Local non-profits can apply to be considered for the 2009 Public Service Campaign.  The application can be found online at www.aafomaha.org.  Recent campaign recipients include Partners for Meth Prevention, The Hope Center, Shaken Baby Task Force, The Kim Foundation/Project Relate and Youth Emergency Services.

AAF Omaha also won national American Advertising Federation awards for first place in Programming and Education.

AAF Omaha educates members on the latest trends in technology, creativity and marketing through seminars, monthly luncheon speakers, exhibitions and trade shows.  In addition, AAF Omaha offers members networking to assist members in expanding client and referral lists, offering the opportunity to broaden members’ appeal in the job market.   One of AAF Omaha’s national award winning programs is Meet the Pros, attended annually by over 200 students and involves over 150 area professionals.  Meet the Pros is a two-day educational program that helps college students learn more about the advertising industry, become better prepared for the “real world,” and meet area professionals.  The American Advertising Federation Omaha each spring awards college juniors and seniors scholarships to area universities.  For more information on AAF Omaha educational programs visit www.aafomaha.org .

AAF Omaha, www.aafomaha.org,  founded in 1906, formerly the Omaha Federation of Advertising (OFA) is considered the unifying voice of advertising in the Omaha/Council Bluffs metropolitan area.  The professional association is made up of and represents corporate advertising, agencies, marketing, media, printing, suppliers, academia and other advertising and public relations professionals.  As advocates for the rights of advertisers, we educate policy makers, the media and the general public on the value advertising brings to the well being of our community and the economy.

                                                                                    ###

2009 Grape & Grain Tasting & Media Auction was held on Thursday, May 14th.  We have several Media items on the Auction Block.
If you have interest in binding on these items please contact teri@novia.net for more information.

KXSP-Big Sports 590 Schedule, valued at $1000.00 donated by Journal Broadcast Group

One Month of L-Bar Advertising on Cox Channel 4-News4You, valued at $700.00 donated by Cox Media

Advertising in any Omaha Publications/Omaha Magazine, valued at $500.00 donated by Omaha Publications

Thank you OFA members, vendors and friends who participated in the successful event!

Lamar Outdoor Advertising. Waitt Outdoor,
Concierge Marketing, Timeless Treasures Photography, Renze Display, Omaha Publications/Omaha Magazine,
Clear Channel Radio, WOWT, KLKN TV,
 Husker Sports Marketing, Omaha Star, Inc., The Reader,
El Perico, Today’s Omaha Woman,
Journal Broadcast Group, Cox Media,
The City Weekly, Scott Dobry Pictures, Inc.,
KETV, KMTV, Redstone, and 

The American Advertising Federation Omaha (AAF Omaha)  is driven by the volunteer efforts of its membership.  Through the work of board members and committees AAF Omaha remains a strong voice in your industry.  Most efforts require just an hour or two of your time per month.  Please consider joining a committee today!

Thanks to members like you, AAF Omaha will continue to grow stronger.  As we move forward to make our club and industry even better, we need your active involvement to achieve another successful year for the club.

Please email teri@novia.net with your committee selections.  Or update your Membership Profile and tell us what activities you would like to be involved with.  You may select more than one committee listed below.  You will be contacted by an AAF Omaha Board Member to provide you with committee information and meeting dates.  Your active participation in the American Advertising Federation Omaha is very much appreciated!

• Education/Scholarship/Speakers Bureau
• Meet the Pros
• AdBites Professional Development over Lunch
• AdNight After Hours Networking
• Grape & Grain Fundraiser
• Holiday Party
• Bowl-O-Rama
• AdWars
• Nebraska Advertising Awards, ADDYs
• Newsletter, AdMuse and Public Relations
• Public Service
• Membership
• Legislative Issues
• Diversity

3 Key Components for Disney Travel Industry Marketing

Sponsored by Bailey Lauerman

Presenters: Balinda DeSantis and Maira Byers

When:
Tuesday, July 21, 2009
11:30 AM – 1:00 PM

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144

Cost:
OFA Members $25
General Public $30

Disney has a large consumer marketing division that speaks directly to consumers, but the work of Travel Industry Marketing is either business to business (B2B), or business to business to consumer (B2B2C). Although many of their materials do end up in the hands of a consumer, none of them ever reach the consumer directly – they are all obtained through a intermediary. Balinda DeSantis and Maira Byers will share some of their experiences in creating and modifying materials that align with the Disney consumer marketing strategies, while still being relevant to the Travel Industry Marketing distribution channel.

Register Now »

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Launching Pop Culture

Presenter: Jennifer Whitlock

When:
Tuesday, June 16, 2009
11:30 AM – 1:00 PM

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144

Cost:
OFA Members $25
General Public $30

For well over half a century, people have been brought together by the power of television. From The Dick Van Dyke Show, Happy Days and M.A.S.H., to Dancing with the Stars, LOST and Grey’s Anatomy, TV not only offers an escape from the everyday, but also plays an important role in shaping trends and impacting pop culture. But where and how does it all start? Without innovative, integrated marketing plans to help spread the word, today’s hits may have amounted to nothing more than one season memories. Jenny Whitlock, Director, Marketing Strategy Research at ABC, will share insights into what it takes to break through in a competitive landscape and the importance of understanding and embracing emerging technology for your marketing initiatives.

Register Now »

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Thursday, June 11, 2009
5:00 to 7:00 pm
Renze Display – 6847 N. 16th Street

Top Five Reasons to Attend

• VISIT with potential customers
• KEEP in touch with existing customers
• INCREASE your circle of professional contacts
• MEET new business contacts
• CELEBRATE at the end of a hard day’s work

  Win great raffle prizes!
  Hosted beer, wine and munchies.

  Thank you to our sponsor!

  Renze Display

   

   

Show off your trivia knowledge at AAF Omaha’s 10th annual trivia challenge.  Sign up today to vie for bragging rights and the much-coveted traveling helmet trophy! 

Cost per team is $150 (6-10 people). 
To register, email teri@novia.net or contact the AAF Omaha office at 402.561.6625.  Individuals are also welcome.  We’ll find you a team!
Cost per person is $25 for AAF Omaha members and $30 for non-members. 
Six teams competed in 2009’s  fierce competition. 

After four rounds of tricky advertising questions, a creative challenge and a special bonus section, the 2009 champion emerged. For the third time in nine years, the Redstone Team triumphed over the competition, earning a whopping 410 points.  Redstone last took home the trophy in 2006. 

The First Amendment, Academic Freedom and an Unrepentant Terrorist

Presenter: Meg Lauerman, Director of Communications, UNL

When:
Tuesday, May 19, 2009
11:30 AM – 1:00 PM

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144

Cost:
OFA Members $25
General Public $30

Nothing is more fundamental and unassailable about being American than our First Amendment right to free speech. Nothing is more true about American politics than that public figures are ‘fair game’ in the court of public opinion. Nothing about American public universities is more true than that they are, and must be, committed to open expression of ideas, at the same time they are glass houses, open to ongoing public and media scrutiny. What happens when free speech and politics intersect during a hotly-contested presidential campaign and pose new public relations challenges for a public university?
Meg Lauerman, Director of University Communications at the University of Nebraska-Lincoln, will discuss the forces in play and the controversy surrounding the scheduled, but canceled, visit to the UNL campus of Bill Ayers, a Vietnam War protester prominently featured in the presidential campaign.

Bio:
Meg Lauerman, director of University Communications since 2001, believes that the talent on the University Communications team is second to none in the nation’s top research universities, and stacks up as dynamic and innovative when compared with any communications firm in the nation. She also believes that strategic creativity in communications can and does come from all areas of the institution, and that job title has no bearing on being able to make important contributions in moving the university ahead.

Lauerman’s career “priors” include: Assistant Professor of Advertising, UNL College of Journalism and Mass Communications; State Farm Insurance Co., media specialist for a four-state area; Nebraska Math & Science Initiative, communications director; Lincoln Public Schools, communications director; Nebraska ETV, senior producer; Visiting Assistant Professor of Broadcasting, UNL; Producer/writer, KOLN-TV news.

Believing that community service is an important part of life, Lauerman recently has served on the board of United Way of Lincoln and Lancaster County, the Nebraska Humanities Foundation board, the Friends of Ak-Sar-Ben board, and the funeral care committee of First-Plymouth Church. She was named 2006 Public Relations Professional of the Year by the Nebraska Chapter of the Public Relations Society of America. Reading, golfing, biking, knitting, painting and spending time with family and friends are her favorite activities.

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Thursday, May 14th at Granite City
5:30 – 7:30 p.m.
$25 per person
$40 for two together
Enjoy a fine selection of brews, select wines and delicious appetizers.

Join in the Silent Auciton to include Media, Creative Services and more from some of Omaha’s Top Shops

For reservations or more information, contact Teri:
teri@novia.net or (402) 561-6625

Sponsored by Omaha Federation of Advertising

Register Here »

Auction Items

Lamar Outdoor Advertising – Board 10.5x 22.8 (bleed poster) includes production and one month – Value $750
Waitt Outdoor- $1,900 towards board/art/production
Concierge Marketing – Book marketing services – Value $1,000
Timeless Treasures Photography – Sitting and 8 X 10 photo – Value $70
Renze Display – Bannerstand (33.5″ x 80″) full color graphic and padded carry bag – Value $493
Omaha Publications/Omaha Magazine – $500 worth of advertising
Clear Channel – Sponsorship of movie sneak preview (includes passes) – Value $2,000
WOWT – $2,000 Commercial package
KLKN TV -Movie Passes/Marcus Theatres & DVDs; 1st season/sets ABC’s Samantha Who and Eli Stone-$85 Value 
Husker Sports Marketing – Set of unframed National Championship Husker Quarterback Prints – $300 Value
Omaha Star, Inc. - T-shirt and 1 year subscription, 2 sets – valued at $50 each package
The Reader - 1/4 page for eight weeks, black & white – Value $2,416
El Perico - 1/2 page for eight weeks, black & white – Value $1,792
Today’s Omaha Woman – 1/4 page, black & white in Fall Issue – Value $375
Journal Broadcast Group – Schedule on KXSP Big Sports 590 – Value $1,000
Cox Media – One month of advertising on “News for You”
The City Weekly – 13 ads, 1/4 page Black & White – Value $3,250
Scott Dobry Pictures, Inc. – $500 toward photo shoot
KETV - $2,500 Commercial Air Time
KMTV - Four Worlds of Fun/Oceans of Fun passes-Value $216
Redstone – Four Stir consert tickets to see Eric Church with Randy Houser and Lee Brice Friday, July 3rd – Value $116
Wine Basket – Value $50
Silver & Glass Vase – Value $50
Thank you to GTI and Rob Mayer for printing the Auction table signage!

Auction items are being confirmed daily – check daily for additional items!

If you would like to contribute to the Media Auction please call the OFA office at (402) 561-6625.

From the Source is the American Advertising Federation’s exclusive web seminar series. Bringing trade professionals directly to your desktop through monthly webcasts. This educational benefit is available to AAF members only and is a completely free! This month’s presentation is entitled “Turning Silver into Gold.” Less than 10% of national marketing dollars are currently being spent to reach the “Boomer & Beyond” consumers who hold 80% of the nation’s wealth and most of its disposable income. Why? Join successful serial entrepreneur Mary Furlong, founder of SeniorNet and ThirdAge.com, one of Time Magazine’s “Digital 50 Most Important People” and author of Turning Silver into Gold, and Stuart Rosenthal, publisher and editor of The Beacon newspapers and president of the North American Mature Publishers Association for insight into the growing market of aging Americans. 2pm EST, Tuesday, February 23, 2010

From the Source is the American Advertising Federation’s exclusive web seminar series. From the source brings trade professionals directly to the desktops of AAF members through bimonthly webcasts exploring a wide variety of topics ranging from social media to diversity to legal issues in media. From the Source is available to AAF members only and is a completely free benefit of membership!

Miss the last presentation? Each From the Source installment is available on demand for free to all AAF members after the initial webcast. Click here for the Web seminar archive.

For questions or comments contact fromthesource@aaf.org or visit www.aaf.org/fromthesource.

The Power of Cause Branding:

Presenter: Jennifer Cawley
Account Director, Barkley

When:
Tuesday, April 14, 2009
11:30 AM – 1:30 PM

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144

Cost:
OFA Members $25
General Public $30

Register Now »

Corporate social responsibility seems to be the buzzword of the 21st century. Companies are realizing that it’s essential they use their power for good. In fact, consumers are demanding they do. And while a brand’s commitment to their community is ideal, executives are also under pressure to maintain a healthy bottom line in a competitive business environment. Research shows that when a brand partners with a cause in a meaningful way, consumers will become more loyal, drive positive sales and have a higher brand affinity. Jennifer Cawley, Account Director at Barkley and part of the agency’s Cause Branding Team, will share tactical advice on how to execute a successful cause platform, as well as share new research on how moms in particular feel about cause branding.

Jennifer Cawley has more than ten years experience guiding some of the most successful cause campaigns in the U.S. She has directed work for the March of Dimes, Lee Jeans, Susan G. Komen for the Cure, the Breast Cancer 3-Day, and L’Oreal. She is an expert in cause branding best practices as well as progressive new media applications related to cause branding’s specific consumer outreach.

Register Now »

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It’s been proven that those who continue to advertise in a recession are more likely to not only sustain their business through the tough time, but also come out ahead of their competitors after the recession.

In order to help you make the most of your marketing dollars in 2009, the Omaha Federation of Advertising and the Omaha Chamber of Commerce have gathered local marketing experts, media vendors and independent consultants.  These gurus have offered to help you make the wisest investment when it comes to advertising in this economic downturn.

Thursday, June 18, 2009
7:30 AM – 12:30 PM
Cost $40
Location:  Greater Omaha Chamber of Commerce, 1301 Harney Street

7:30 – 8:00 Registration & Continental Breakfast
8:00 – 8:30 Introduction
8:45 – 9:00 Roundtable #1
9:00 – 9:30 Vendor Trade Show
9:30 – 10:15 Roundtable #2
10:15 – 11:00 Break
11:00-11:45 Roundtable #3
11:45 – 12:30 Vendor Trade Show

Presented by the Omaha Federation of Advertising in cooperation with the Greater Omaha Chamber of Commerce.

Register

Check out this article “Marketing in a Recession”

Students seeking to apply must:

• Have completed their first semester of their junior year as an advertising major
• Hold at least a 3.0 grade point average and be currently enrolled in at least 12 credit hours
• Be member of a student advertising club or an American Advertising Federation chapter
• Have attended the Omaha Federation of Advertising’s Meet the Pros educational seminar
• Show great interest in the field of advertising as shown by student ad club involvement, extracurricular activities, work history, internships, etc.

Applications are due to arrive at the Omaha Federation of Advertising office no later than March 23, 2009.  Scholarship winners will be notified by phone and/or mail no later than April 4, 2009.

Questions contact the OFA office (402) 561-6625 or email teri@novia.net.

Scholarship Application

One of our organization’s purposes is to educate policy makers and the general public on the value of advertising and what it contributes to the well being of our community.  This annual session with our state representatives gives us the opportunity to learn more about our Senators’ perceptions of the advertising community and gives us a chance to share our views and goals with them.

If you can join us for this mixer please register today.

Register Here

“This year’s OFA Public Service Committee will be producing a highly effective public awareness campaign to promote essential prevention, intervention, and treatment techniques for assisting individuals, area organizations and agencies dedicated to serving those effected by and at greatest risk of domestic violence (DV).” said James Taylor, OFA public service committee chair.

Karen Hadley, DVCC Executive Director said, “We’re looking forward to working with the OFA to create an ad campaign that will serve as a powerful Call to Action to create awareness about the inexcusable acts of violence that take a tremendous toll on families.  We are keenly aware that many victims live in fear and silence every day.  DV effects people from all walks of life and knows no boundaries.  The DVCC is truly excited to work with the OFA to raise awareness and give hope to those in need of services and support.”

The OFA will help DVCC by providing a pro-bono advertising campaign, which in the past has had an average worth of $300,000 thanks to the support of area advertising agencies and vendors.  The campaign is currently under development and is slated to kick off in May 2009 and run through December 2009.  Past public service projects recipients include, Project Relate, The Shaken Baby Task Force, The Hope Center, The Ollie Webb Center, Parents United, Youth Emergency Services, the Aidan O’Neil Foundation for the Prevention of Childhood Cancer, Partners for Meth Prevention and Children’s Respite Care Center.

Generational Marketing: What’s Age Got to Do With It?

Presenter: Susan Saurage-Altenlohs

When:
Tuesday, March 17, 2009
11:30 AM – 1:30 PM

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144

Cost:
OFA Members $25
General Public $30

Register Now »

From the new matures to the millennium generation, our American generations are distinctly different from one another. Lifestyle trends and preferences lend each a definite flavor. Not only are they different from one another, they are unlike generations of prior years. For example, no one would argue that today’s teenagers are nothing like teens of the 1950s. This presentation answers the critical questions: Who makes up our generations and what are their primary values? Which generations are the most influential and lucrative? How can you build your promotional campaigns to secure the best response from your specific markets? This presentation gives you insightful information to use in designing promotions that capture the attention of each generation you must reach.

Susan Saurage-Altenloh’s 20+ years of research experience include facilitating more than 1,600 focus groups, completing hundreds of quantitative surveys, conducting hundreds of in-depth interviews, as well as securing an enviable reputation in her field. She’s known for finding and delivering the “big ideas” for workable, successful marketing strategies. Clients look to her for answers about American consumers.

Her firm Saurage Research, Inc. – which stays on the early adoption curve of new techniques and methodologies – has won several national and regional awards for its creative and unique research approaches to securing critical information for marketing and strategic planning. Susan’s qualitative experience is exceptionally diverse with an emphasis in healthcare, industrial/manufacturing, B2B, C-level executives, energy, professional services, banking, and sensitive issues.

Susan gathers actionable data for a client list that includes large manufacturers and refineries, nationally known medical facilities, prominent financial institutions, municipal and national governmental agencies, and advertising/marketing firms. The most notable ones – AIG American General, Tenet, Conoco, Cameron, the EPA, HP/Compaq, Chicago Board of Trade, BP, Exxon, Dow, Siemens, MD Anderson Cancer Center and McDonald’s – include several Fortune 500 companies.

In addition to being active in the American Advertising Federation (Governor of the Tenth District; past president of AAF-Houston), American Marketing Association (past president of Houston chapter), Marketing Research Association, and Qualitative Research Consultants Association (Technology Chair, Webmaster), Susan has earned various awards.

Susan graduated Magna Cum Laude from HBU, earning her degree in Business Administration and Management. She is a graduate of the MBA program at University of Texas at Austin – one of the top 10 business schools in the country. Before establishing Saurage Research, Susan served as vice-president of a large southeastern region research firm.

Susan has authored several articles appearing in national and regional business publications including Marketing News, Quirk’s Marketing Research Review, Enterprising Women, Houston Business Journal, DBA Houston and TheModerator.net. She regularly appears on television as an expert in market information and research trends. And, because she understands the intricacies and needs of a variety of industries, she is in constant demand as a speaker for advertising, marketing and healthcare groups around the country.

Register Now »

It’s Sukle Advertising, Not Suckie Advertising

Presenter: Mike Sukle
President and Creative Director

When:
Tuesday, February 10, 2009
11:30 AM – 1:30 PM

Where:
Mid-America Center
1 Arena Way
Council Bluffs, IA 51501

Cost:
OFA Members $25
General Public $30

Register Now »

Ironically, the idea of starting the ad agency that carries his name wasn’t Mike’s. It came from a couple of clients cast adrift when the agency he worked at as an art director imploded. Not the first time Mike has listened to clients. And certainly not the last.

Thirteen years later, Sukle Advertising & Design has achieved an enviable track record of helping clients achieve impressive results. Brands like Carter’s and Noodles & Company. Social causes like Denver Water, the
National Sports Center for the Disabled, The Arc of Colorado and the Wyoming Department of Health. Each have benefited greatly from Mike’s sweat and passion for their business.

His work has won virtually every award given in the industry. It has been featured in Communication Arts Advertising and Design Annual, the One Show, Graphis, Print Regional Design Annual, Archive Magazine, Creativity, the Obies, the Clios, the National ADDY Awards, the Chronicle of Philanthropy and on ABC’s “The World’s Best TV Commercials You’ve Probably Never Seen.” He has won Best of Show three times at the Denver Advertising Federation Ad Show.

But any chance at gaining a swelled head was dashed the day after the first Best of Show when a letter came addressed to “Suckie Advertising.”

Register Now »

(Use the list below to choose a speaker topic and email teri@novia.net to schedule an engagement.)

Advertising
Agency/Client Relationships
Communications
Creativity
Design
Interactive
Management
Marketing
Media
Personal/Professional Development

Speakers
We are looking for professionals in the advertising/marketing industry who are willing to share their knowledge and experience with our club.  Please email teri@novia.net if you are interested in speaking about one of the topics above.

Get your team of 4 to 6 bowlers together for a great night at Elkhorn Lanes!

8:00 PM:  Cocktail Pre Bowl Party at Stevie Ray’s Lounge
9:00 PM – 11:00 PM:  Bowling

The winning team earns bragging rights and a trophy to show off at the office.  This year we will once again feature a T-shirt Design Contest.   Top prize is a limo ride from V.I.P. Limo with dinner at Petrow’s for the winning team, provided by Clear Channel Radio.  Your entry fee gets you bowling, appetizers, soft drinks and a chance at great door prizes! 

Sempeck’s Elhorn Lanes is located just South of Maple Street.

Tuesday, January 20, 2009

Why Didn’t I Think of That?

Presenter: Heather Hain
Strategic Planning Consultant, First National Merchant Solutions

Regency Park Lodge
909 S. 107th Ave
11:30 Network and Socialize
12:00 Luncheon begins
OFA Members $25
General Public $30

Register for AdBites event »

Do you consider yourself someone who thinks outside of the box?  Do you describe yourself as a creative thinker?  Come test your creative thinking and gain an understanding of what influences your ability to find alternative solutions.  This will be an interactive presentation where you will learn some of the best strategies to push yourself to new levels of creative problem solving.  You will be surprised how easy it really is!

Heather Hain joined First National Merchant Solutions (FNMS) in January 2007 as a strategy consultant. Bringing nearly 15 years of experience and leadership in strategic planning, change management, communications, training and development, in one short year, she has revolutionized the Top-10 payment processor. Working closely with the company’s executive management team, Heather’s focus on execution excellence has helped propel FNMS to a higher performance culture and quickly positioned her as a highly regarded and sought-after leader. Her role has evolved to include Business Innovation as she continues to influence the executive team in realigning resources and identifying new strategic opportunities while maintaining a laser focus on executing and improving upon FNMS’s ongoing initiatives.

Prior to joining First National, Heather worked for First Data Corporation, where she held senior director roles that drove strategy development, organizational effectiveness, employee engagement, communication and executive performance reporting. She holds a Master of Science in Organizational Development from American University in Washington, DC and a Bachelor of Science in Human Resources and Family Science from the University of Nebraska at Omaha as well Six Sigma green belt certification.

Known by her friends and colleagues for her generosity of spirit and unending optimism, Heather and her talented musician husband Rich share an acreage home with a menagerie of four-legged, furry creatures. She currently serves on the board for Santa Monica House.

Register for AdBites event »

To join online:

• Select Join
• Select Membership Application.  Fill out the form.
• Select Membership Type
• Select December 2008 Membership Promo

One of the benefits of membership is receiving a discount on the lunch program series…AdBites (professional development while you eat).  This year’s line up is truly outstanding.  Take a look!

January 20th      Heather Hain, Strategic Planning Consultant, Frist National Merchant Solutions, Interactive Presentation on Being More Creative

February 10th    Meet The Pros/Ad Pro & Ad Rookie Awards
Keynote Speaker Mike Sukle, Sukle Advertising, Devner

March 17th        Susan Saurage-Altenloh, Presiden/Saurage Research, Inc., Houston, Generational Marketing:  What’s Age Got to Do With It?

April 14th          Kelly Glassburn, Disney Vacation Club, Customer Loyalty and Retention

May 19th           Bob Thacker, Sr. Vice President/Marketing and Advertising, OfficeMax

June 16th         Jennifer Whitlock, Director/Marketing Strategy & Research, ABC

Join online or for more information contact the OFA office at (402) 561-6625 or email teri@novia.net.

Our awards programs offer the best of both worlds-a chance to be inspired as we present the Omaha advertising industry’s legendary heroes and rising stars.  Nominations are now being accepted, so be sure to complete the nomination form to nominate yourself or someone else.

If you have previously nominated an individual and they did not win, please feel free to resubmit their nominations.  Numerous past votes have been very close contests and there are many deserving candidates that should be reconsidered for recognition.

Deadline for nominations is Wednesday, December 31, 2008.  Please email your nomination to Greg Ahrens, OFA Chairman of the Board of Directors at gahrens@skar.com or mail to Greg Ahrens, SKAR Advertising, 111 South 108th Avenue, Omaha, NE  68154.

OFA Awards Nomination Form (PDF 84 KB)

Monday, February 8 & Tuesday, February 9

Meet the Pros is Nebraska’s premier student event for advertising and design. Sponsored annually by the AAF – Omaha (formerly Omaha Advertising Federation), Meet the Pros is a two-day conference full of programming to prepare you for the real world after graduation. All of our seminars, breakouts, keynotes, round-tables and one-on-ones are hosted by real, working professionals. This way you know you’re getting a real-life picture of what it’s like to work in one of the most exciting industries in one of the fastest-growing markets in the country. Click here to register »

Registration Pricing

Early Bird Registration (Deadline: January 18)

With an AAFO student membership – $90
Without a student membership – $125 (Cost will include membership to AAFO.)

Regular Registration

With an AAFO student membership – $110
Without a student membership – $145 (Cost will include membership to AAFO.)

Day of Event Registration

With an AAFO student membership – $125
Without a student membership – $160 (Cost will include membership to AAFO.)

Professor Registration

Professor Registration – $65
Please contact Teri Hamburger, Executive Director, at 402-561-6625 for the professor’s promotional discount code.

Why is a Membership Encouraged?

With the pricing increase and the state of the economy, I’m sure the new pricing structure came with a little sticker shock. Our intention in packaging a student membership along with the Meet the Pros registration is to emphasis the importance of networking and staying aware of industry happenings especially in this instable economy. This is a scary time for our industry. Having a student membership is an important first step for students to be proactive in their advertising future. Students can take advantage of a lower price in attending Meet the Pros and they can also open the door to other opportunities such as educational luncheons, networking opportunities, scholarship information and job/internship postings. These experiences are invaluable as a newcomer to the industry scene.

Lodging Information

A block of rooms have been reserved February 7 and 8 at the Country Inn & Suites, a hotel located next to the Mid-America Center. Rooms with double beds are $89.99 + tax. There is a maximum of four people per room. The hotel will hold rooms at the $89.99 rate until January 30.
For Reservations:
712-322-8282
Country Inn & Suites
www.countryinns.com
17 Arena Way
Council Bluffs, IA 51501

Most Important Message of All

We can remember what it was like being a cash-strapped college student hoping to break into the industry and make a name for ourselves. Our overall goal is to keep students actively engaged in advertising and set them up for a positive, educational experience as cost effectively as possible. Meet the Pros is fantastic opportunity to give students one-on-one face time with professionals. Click here to register »

If you have any questions you can contact event co-chairs Randa Zalman(rzalman@redstoneweb.com; 402-392-4852); Jerry Underwood (junderwood@woodmen.org; 402-342-1890, ext. 7390) or Teri Hamburger, Executive Director, at 402-561-6625.

Tuesday, November 18, 2008

“The Olympic Swim Trials: A Record-Breaking Performance”

Presenter: Doug Parrott
EVP/Public Relations, Bailey Lauerman

Regency Park Lodge
909 S. 107th Ave
11:30 Network and Socialize
12:00 Luncheon begins
OFA Members $25
General Public $30
RSVP by Thursday, November 13, 2008 to Teri at teri@novia.net or 561-6625.

Marketing the Olympic Swim Trials. Learn how a marketing team made up of business and agency experts promoted the U.S. Olympic Team Trials for Swimming in Omaha. From countdown tickers and building wraps, to ticket packages and pool construction, you’ll hear what went into the plan that resulted in more than 160,000 tickets sold and tremendous national exposure for Omaha.

Doug was a part of the marketing team and will lead the presentation. He is a former television reporter and news assignment editor, and served as communications director for Governor Kay Orr. He also serves as general manager of the agency’s Omaha office.

Entries will be accepted on November 11 and 18, 2009 between 10:00 am and 4:30 pm.

The ADDYs are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local competitions that recognize and reward creative excellence in advertising.

Entering the ADDYs competition supports our entire industry, with the AAF and its local and district affiliates using the proceeds for programs like public service, internships, advocacy groups, advertising education, and consumer awareness.

Early Bird
Wed. Nov 11, 2009
10:00 am – 4:30 pm
Members:  $40
Non Members:  $50
Students:  $20

Drop Dead
Wed., Nov. 18, 2009
10:00 am – 4:30 pm
Members:  $50
Non Members:  $60
Students:  $20

Collection locations:
Omaha:  The Creative Center, 10850 Emmet Street
Lincoln:  Outpost12 Studios, 1033 ‘O’ Street, Suite 12
Kearney: SCORR Marketing, 2201 Central Avenue, Suite A

For more details visit www.nebraskaaddys.org

Social Media and Advertising:
How to Tap Into This Exploding Consumer Phenomenon.
October 15, 2008
2:30 P.M. EST

Presented by Mike Kelly, senior advisor, Veronis Suhler Stevenson.

Facebook, MySpace, LinkedIn and YouTube are seeing spectacular growth and changing the consumer Internet. So far marketers haven’t figured out the right way to communicate on these sites. Digital media executive and AAF board member Mike Kelly will reprise his popular session from this year’s AAF National Conference and explore this fast-growing consumer and advertising platform.

Limited space is remaining.
Register today!

From the Source is the American Advertising Federation’s all-new exclusive web seminar series. From the source brings trade professionals directly to the desktops of AAF members through bimonthly webcasts exploring a wide variety of topics ranging from social media to diversity to legal issues in media. From the Source is available to AAF members only and is a completely free benefit of membership!

Miss the last presentation? Each From the Source installment is available on demand for free to all AAF members after the initial webcast.

For questions or comments contact fromthesource@aaf.org or visit www.aaf.org/fromthesource.

American Advertising Federation
1101 Vermont Avenue NW, Suite 500 | Washington, DC 20005
(202) 898-0089 | Fax: (202) 898-0159 | www.aaf.org

Tuesday, October 21, 2008

Lunch and Learn with the Real Man of Genius

Presenter: Mark Gross,
SVP/Group Creative Director, DDB Chicago

Regency Park Lodge
909 S. 107th Ave
11:30 Network and Socialize
12:00 Luncheon begins
OFA Members $25
General Public $30
RSVP by Thursday, October 16, 2008 to Teri at teri@novia.net or 561-6625.

“Lunch and Learn with the Real Man of Genius” presented by Mark Gross. He was the brains behind Bud Light’s “Real Men of Genius,” which is now known for being the most awarded radio campaign in advertising history.

Tuesday, September 16, 2008

Preparing for and Engaging the Latino Customer!

Presenter: Norberto Ayala – Flores,
President, Puente Marketing Communications

Regency Park Lodge
909 S. 107th Ave
11:30 Network and Socialize
12:00 Luncheon begins
OFA Members $25
General Public $30
RSVP by Thursday, September 11, 2008 to Teri at teri@novia.net or 561-6625.

This presentation gives an overview of the size of this market, how it has grown and its impact on the overall U.S. market and marketers. The presentation will provide a snapshot on how the Hispanic market IS NOT one homogenous group rather comprised of many sub-groups who are U.S. born and foreign born. One thing that will be stressed is the role of language and culture as marketers and companies deal with Latinos. The role of language is important but the cultural relevance is even more so. If time permits, a case study will be presented regarding a well-known U.S. general market product category and what U.S. Latinos’ attitudes and opinions were toward it.

2008 Fall Television Preview — A Fall For? Or A Fall Flat?

What’s better than watching TV’s Fall programming from your sofa at home? Joining your media pals of course, over lunch, popcorn and sneak previews at the OFA August Luncheon.

Tuesday, August 19, 2008
Regency Lodge – 909 S. 107th Avenue
11:30 Networking – 12 Noon Luncheon
$25 Members – $30 Non Members

Will we fall for or will they just fall flat? Is any single show arriving on the heels of loud buzz? Or is Fall’s problem one of too many high-grade averages? After weeks of slogging through almost every new series that the Big 3 networks will offer this fall, OFA unveils definitive picks on the new additions to “Television You Can’t Live Without.”

If you have any interest in ratings, program information, episode guides, spoilers and trivia, or if you just like TV – you won’t want to miss this program. RSVP to the OFA office at 561-6625 or e-mail teri@novia.net.

2008-2009 OFA Board of Directors

Officers
President: Kristin Petrick, Ervin & Smith Advertising and Public Relations
1st Vice President – Treasurer: Penny Hatchell, Envoy, Inc.
2nd Vice President: Jane Shinn, The Maids International
Chairman & Legislative Affairs: Greg Ahrens, SKAR Advertising

Directors
Amanda Peterson, Redstone Communications
Ashlee Purcell, Redstone Communications
Christin Goetz, Bozell
Randa Zalman, Woodmen of the World
Jerry Underwood, Chemistry Advertising
Katie Kemerling, Ervin & Smith Advertising & Public Relations
Thor Rosenquist, Chemistry Advertising
Kelly Dworak, Bailey Lauerman
Brooke Janousek, First National Bank
Kathleen Durkin, Swanson Russell Associates
Katie Kassebaum, Boy Scouts of America
Patrick Stibbs, On the Spot Productions
Kerry Heinrich, H&A Media Group
James Taylor, Lovgren Marketing Group

The OFA received top honors for its public service advertising campaign developed for Youth Emergency Services, an Omaha-based non-profit providing outreach to homeless teens. Members of the Omaha advertising and marketing community donated time and resources to complete the public awareness campaign valued at nearly half-a-million dollars.

OFA Public Service Campaign Contributors:
Kathleen Durkin, Swanson Russell Associates, Chairperson
Jill Butler, Journal Broadcast Group
Dave Christiansen, Swanson Russell Associates
Teresa Dowling, West
Emily Epstein, Swanson Russell Associates
Cort Irish, Bozell
Catherine Monahan, Ervin & Smith Advertising and Public Relations
Wes Neuhaus, Swanson Russell Associates
Kristin Petrick, Ervin & Smith Advertising and Public Relations
Ed Salem, Swanson Russell Associates
Dan Walker, Swanson Russell Associates
Jennifer Windrum, Swanson Russell Associates

Each year, the OFA chooses a local non-profit organization to receive a comprehensive advertising campaign at little or no cost. Local non-profits can apply to be considered for the 2008 Public Service Campaign, now. The application can be found online at www.omahaadclub.org. Recent campaign recipients include Partners for Meth Prevention, The Hope Center, Shaken Baby Task Force and The Kim Foundation/Project Relate.

Omaha Federation of Advertising, www.omahaadclub.org
Founded in 1906, the Omaha Federation of Advertising (OFA) is considered the unifying voice of advertising in the Omaha/Council Bluffs metropolitan area. The professional association is made up of and represents corporate advertising, agencies, marketing, media, printing, suppliers, academia and other advertising and public relations professionals. As advocates for the rights of advertisers, we educate policy makers, the media and the general public on the value advertising brings to the well being of our community and the economy.

Tuesday, July 15, 2008

Regency Lodge
11:30 AM Networking
12:00 Noon Luncheon
Sheila Campbell, Wild Blue Younder

Presenting Persuasively:
How to Sell Your Ideas to Clients, Superiors and Teammates

No matter how good our ideas are, they aren’t worth anything if you can’t persuade other people to act on them.  Sheila Campbell will show you how to enhance your credibility and plan your presentation strategy so your great ideas can come to life.

Sheila Campbell is president of Wild Blue Yonder, Inc.  a consulting firm centered around organization behavior, creative thinking, strategic planning and leadership, with a particular focus on marketing oriented organizations.  Wild Blue Younder clients have included the World Bank, National FGeographicTelevision, Amerca Oline, FannieMae, and the Boston Museum of Fine Arts, among others.  Her advertising clients have included Arnold Worldwide, JWT, Ogilvy Worldwide, Euro RSCG, the American Association of Advertising Agencies (AAAA) and the Institute of Canadian Advertising.

Small Business Symposium
Friday, June 6, 2008
7:30 a.m. – 12:30 p.m.

Television. Radio. Direct mail. There are hundreds of ways to market your business. But advertising is not one size fits all. When it comes to marketing, how do you know what’s best for you?

Join the Omaha Federation of Advertising for a morning of roundtable presentations and discussions by local marketing experts. You choose the topics to attend based on your own business needs. Afterwards, browse a media trade show to speak one-on-one with media experts and independent designers and copywriters who will help you gather information and set actionable goals.

Roundtable topics:

• Design
• Copy
• Grass Roots Marketing
• Web Site Development
• The Importance of Branding
• What Media Forms are Best for Your Business?
• Public Relations
• Interactive Advertising
• Non-traditional Advertising
• How to Create a Marketing Plan

Cost: $35
The Greater Omaha Chamber of Commerce
1301 Harney Street

Schedule of Events
7:30 – 8:00 a.m. Registration & Continental Breakfast
8:00 – 8:30 a.m. Introduction
8:45 – 11:30 a.m. Roundtable Discussions (three 45-minute sessions)
9:30 – 9:50 a.m. Roundtable Session #3 (optional)
11:30 – 12:30 p.m. Trade Show with Media Vendors and Freelance Professionals

Online Registration
To register, complete the following information and mail your check, payable to Omaha Federation of Advertising, to: OFA, P.O. Box 6146, Omaha, NE 68106-6146. You may also register by phone by calling Teri Hamburger at 402-561-6625.

Small Business Symposium
Friday, June 6, 2008
7:30 a.m. – 12:30 p.m.

Cost: $35
The Greater Omaha Chamber of Commerce
1301 Harney Street

Please mail your check, payable to Omaha Federation of Advertising, to:
OFA
P.O. Box 6146
Omaha, NE 68106-6146

Tuesday, June 17, 2008

Regency Lodge
11:30 AM Networking
12:00 Noon Luncheon

Gary Meo, Scarborough
“Hybrids – Not Just for Automobiles”
How newspaper are gaining audience online and evolving into hybrid print and digital content providers.

Click here for June 17th AdBites Information

Barnhart Press
Elman & Co.
Ervin Photography
Ervin & Smith
The Great Plains Motion Picture Company
Horner Music
Omaha World-Herald
REDBARN.TV
Regal Printing
Renze Display
SKAR Advertising
Wright Printing
World Marketing

SILVER SPONSORS

Bailey Lauerman

BRONZE SPONSORS

Reel People

LOGO SPONSORS

Colonial Press

INDISPENSABLE INDIVIDUALS

Mike Duman
Kim Guyer
Nate Hall
Jerry Longe
Jeanne McGowan
Bill Roberts
Richard Robbins
Tom Roth
Paula Steenson
Steve Thiesfeld
Kathryn Velasco
Desiree Walsh-Spencer

SPECIAL THANKS TO:
The Creative Center and Swanson Russell Associates for opening their offices to us for entry gathering and pickup.

Thanks also to Nomad Lounge for hosting the Judge’s Reception.

Thirsty for recognition? The 2007-2008 Nebraska ADDY Awards are on the way!

Planning for the 15th annual Nebraska ADDY Awards is well under way. The call-to-entry posters were mailed in mid-September and the web site is now live at www.nebraskaaddys.org.

The 2007-2008 Nebraska ADDY Awards will be held on Saturday night, February 2, 2008 at the Hilton Omaha (across from the Qwest Center).

The Early Bird Deadline for entries is Wednesday, November 7, 2007 and the Drop Dead Deadline is Wednesday, November 14, 2007.

If you have questions, call Mark Carpenter at SKAR Advertising, 402-330-0110, or e-mail your questions to info@nebraskaaddys.org.

Visit the Nebraska ADDYS official website at www.nebraskaaddys.org .