March AdBites
Generational Marketing: What’s Age Got to Do With It?
Presenter: Susan Saurage-Altenlohs
When:
Tuesday, March 17, 2009
11:30 AM – 1:30 PM
Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144
Cost:
OFA Members $25
General Public $30
Register Now »
From the new matures to the millennium generation, our American generations are distinctly different from one another. Lifestyle trends and preferences lend each a definite flavor. Not only are they different from one another, they are unlike generations of prior years. For example, no one would argue that today’s teenagers are nothing like teens of the 1950s. This presentation answers the critical questions: Who makes up our generations and what are their primary values? Which generations are the most influential and lucrative? How can you build your promotional campaigns to secure the best response from your specific markets? This presentation gives you insightful information to use in designing promotions that capture the attention of each generation you must reach.
Susan Saurage-Altenloh’s 20+ years of research experience include facilitating more than 1,600 focus groups, completing hundreds of quantitative surveys, conducting hundreds of in-depth interviews, as well as securing an enviable reputation in her field. She’s known for finding and delivering the “big ideas” for workable, successful marketing strategies. Clients look to her for answers about American consumers.
Her firm Saurage Research, Inc. – which stays on the early adoption curve of new techniques and methodologies – has won several national and regional awards for its creative and unique research approaches to securing critical information for marketing and strategic planning. Susan’s qualitative experience is exceptionally diverse with an emphasis in healthcare, industrial/manufacturing, B2B, C-level executives, energy, professional services, banking, and sensitive issues.
Susan gathers actionable data for a client list that includes large manufacturers and refineries, nationally known medical facilities, prominent financial institutions, municipal and national governmental agencies, and advertising/marketing firms. The most notable ones – AIG American General, Tenet, Conoco, Cameron, the EPA, HP/Compaq, Chicago Board of Trade, BP, Exxon, Dow, Siemens, MD Anderson Cancer Center and McDonald’s – include several Fortune 500 companies.
In addition to being active in the American Advertising Federation (Governor of the Tenth District; past president of AAF-Houston), American Marketing Association (past president of Houston chapter), Marketing Research Association, and Qualitative Research Consultants Association (Technology Chair, Webmaster), Susan has earned various awards.
Susan graduated Magna Cum Laude from HBU, earning her degree in Business Administration and Management. She is a graduate of the MBA program at University of Texas at Austin – one of the top 10 business schools in the country. Before establishing Saurage Research, Susan served as vice-president of a large southeastern region research firm.
Susan has authored several articles appearing in national and regional business publications including Marketing News, Quirk’s Marketing Research Review, Enterprising Women, Houston Business Journal, DBA Houston and TheModerator.net. She regularly appears on television as an expert in market information and research trends. And, because she understands the intricacies and needs of a variety of industries, she is in constant demand as a speaker for advertising, marketing and healthcare groups around the country.
