June Adbites

Launching Pop Culture

Presenter: Jennifer Whitlock

When:
Tuesday, June 16, 2009
11:30 AM – 1:00 PM

Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144

Cost:
OFA Members $25
General Public $30

For well over half a century, people have been brought together by the power of television. From The Dick Van Dyke Show, Happy Days and M.A.S.H., to Dancing with the Stars, LOST and Grey’s Anatomy, TV not only offers an escape from the everyday, but also plays an important role in shaping trends and impacting pop culture. But where and how does it all start? Without innovative, integrated marketing plans to help spread the word, today’s hits may have amounted to nothing more than one season memories. Jenny Whitlock, Director, Marketing Strategy Research at ABC, will share insights into what it takes to break through in a competitive landscape and the importance of understanding and embracing emerging technology for your marketing initiatives.