April AdBites
The Power of Cause Branding:
Presenter: Jennifer Cawley
Account Director, Barkley
When:
Tuesday, April 14, 2009
11:30 AM – 1:30 PM
Where:
Regency Park Lodge
909 S. 107th Avenue
Omaha, NE 68144
Cost:
OFA Members $25
General Public $30
Register Now »
Corporate social responsibility seems to be the buzzword of the 21st century. Companies are realizing that it’s essential they use their power for good. In fact, consumers are demanding they do. And while a brand’s commitment to their community is ideal, executives are also under pressure to maintain a healthy bottom line in a competitive business environment. Research shows that when a brand partners with a cause in a meaningful way, consumers will become more loyal, drive positive sales and have a higher brand affinity. Jennifer Cawley, Account Director at Barkley and part of the agency’s Cause Branding Team, will share tactical advice on how to execute a successful cause platform, as well as share new research on how moms in particular feel about cause branding.
Jennifer Cawley has more than ten years experience guiding some of the most successful cause campaigns in the U.S. She has directed work for the March of Dimes, Lee Jeans, Susan G. Komen for the Cure, the Breast Cancer 3-Day, and L’Oreal. She is an expert in cause branding best practices as well as progressive new media applications related to cause branding’s specific consumer outreach.
