Public Service
Each year, the Omaha Federation of Advertising assembles a Public Service Committee which chooses a local non-profit organization to receive a comprehensive advertising campaign at little or no cost. OFA has voluntarily been involved in public service advertising projects for many years, creating and promoting pro-bono campaigns that would normally cost an average of $200,000. Recent campaign recipients include The Hope Center, Youth Emergency Services, Shaken Baby Task force and The Kim Foundation/Project Relate.
2007-2008 Public Service Campaign
The OFA has teamed up with Children’s Respite Care Center to provide an advertising campaign.
The campaign concept is: Together we can do anything.
This means, regardless of abilities or challenges, a child is innately imaginative, creative, and full of wonder. A smile or a laugh is a universally enjoyed experience, and for a child to smile or laugh brings a real sense of satisfaction.
Parents, caregivers, teachers and coaches all share a responsibility to provide the proper environment and encouragement that allows children to reach their highest goals. For one child, that’s reaching the Olympic podium or graduating at the top of their class. For another, it’s completing the simple daily tasks we often take for granted. The sense of accomplishment for either child is genuine and meaningful.
Children see their goals much differently than adults. They’re called wishes. They imagine things in much grander fashions. They don’t yet think about “Plan B,” or prioritizing their action item lists. That’s for grownups. For children, the world is a fantastic place, and if asked to choose between handwriting exercises or taking a balloon ride – the choice is clear.
Achieving that sense of accomplishment, reaching the goals that will put a smile on a child’s face, and filling them with a sense of value and contribution is Children’s Respite Care Center’s mission. “Together we can do anything” applies to the relationship between child and parent, child and caregiver, caregiver and parent. It is the support we give each other and the bond we build within the group that ultimately benefits our children.
A garage sale was held on March 28 and 29 from 9 a.m. to 3 p.m. Children’s Respite Care Center received a lot of media coverage prior to the event on various news stations (TV). The spots were also aired on NRG Media radio stations. CRCC raised a little over $10,000!
Watch the commercial here. Please enjoy the following print materials created for Children’s Respite Care Center.
OFA Public Service Campaign Contributors:
Kathleen Durkin, Swanson Russell
Chairperson Jill Butler, Journal Broadcast Group
Dave Christiansen, Swanson Russell
Teresa Dowling, West
Emily Epstein, Swanson Russell
Cort Irish, Bozell
Catherine Monahan, Ervin & Smith Advertising and Public Relations
Wes Neuhaus, Swanson Russell
Kristin Petrick, Ervin & Smith Advertising and Public Relations
Ed Salem, Swanson Russell
Dan Walker, Swanson Russell
Jennifer Windrum, Swanson Russell
OFA 2006-2007 Public Service Campaign
OFA’s 2006-2007 Public Service Project for Youth Emergency Services (YES) launched May 16, 2007.
2005-2006 Public Service Campaign
Visit the 2006 OFA Public Service work for the Partners For Methamphetamine Prevention at www.endmeth.info.
OFA 2005-2006 Public Service Committee
Greg Ahrens, SKAR Advertising - Writer/Producer
Sheila Kuehn, Lamar Outdoor - Account Executive
Scott Bargenquast, Zaiss & Co. - Art Director
Amanda Petersen, DRM Arbys - Media Buyer
Kristin Petrick, Ervin & Smith - Public Relations
Mike Duman, SKAR Advertising - Art Director
Zachary Stanko, Bozell
David Markes, Bailey Lauerman
OFA could not have created this campaign without generous support form the following donors:
Regal Printing
Great Plains Motion Picture Company
SKAR Advertising
ProComm Studios
Field Paper
Graphic Technologies
Renze Display
Lamar Outdoor Advertising
OnTrack Music
Rachel Lowery, TV Talent
Erin Cooper, Radio Talent
Anne Luchsinger
Douglas Theatres
